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How to Find Prospects and Generate Leads
on LinkedIn
Michael Halper
Founder and CEO
SalesScripter
Finding Target Prospects
What to Say
How to Reach Out
Navigating Organizations
Build a Picture of the Ideal Prospect
Industry
Size of Company (Employees / Revenue)
Location
Title / Position
Department
Finding Target Prospects
How to Reach Out
What to Say
Navigating Organizations
Options for Reaching Out
Invitation to
Connect
Send Email
Call the
Prospect
The Instant Pitch
Salesperson Sends Invite to
Connect
Prospect Accepts Invite
Salesperson Sends Email Selling
Product
What to NOT Do
How to  Find Prospects and Generate Leads on LinkedIn
Some Things to Consider
• Inviting to connect makes directly approach a little more delicate
• If you do connect and then email, delay the email and try to not be too
pitchy
• Becoming connections does create passive prospecting opportunity
• You don’t need to establish connection in order to email
• It will usually take more than one message and type communication method
How to Get Email Addresses
[First Name]_[Last Name]@websiteaddress.com
[First Name].[Last Name]@websiteaddress.com
[First Name]@websiteaddress.com
[Last Name]@websiteaddress.com
[First letter on first name][Last Name]@websiteaddress.com
[First Name][First letter of Last Name]@websiteaddress.com
[First Name][Last Name]@websiteaddress.com
[Last Name][First Name]@websiteaddress.com
[Last Name].[First Name]@websiteaddress.com
[Last Name]_[First Name]@websiteaddress.com
First Name]-[Last Name]@websiteaddress.com
[First letter on first name]-[Last Name]@websiteaddress.com
First Name]-[First letter of Last Name]@websiteaddress.com
[First letter on first name].[Last Name]@websiteaddress.com
First Name].[First letter of Last Name]@websiteaddress.com
[First letter on first name]_[Last Name]@websiteaddress.com
First Name]_[First letter of Last Name]@websiteaddress.com
Options for Reaching Out
Invitation to
Connect
Send Email
Invitation to
Connect
Send Email
Send Email Send Email Send Email
Call the
Prospect
Send Email Send Email
Call the
Prospect
Call the
Prospect
Call the
Prospect
Send Email Send Email
Call the
Prospect
How
Finding Target Prospects
How to Reach Out
What to Say
Navigating Organizations
What to NOT Do
The ”All About Me” Approach
My Company
My Products
What My Products
Do
How My Products
are Priced
Getting Prospects
to Buy
Hitting Sales
Targets
Making Money /
Commissions
Salesperson’s
Interests
Hey,
I would like to introduce myself as a part of XXXX - A leader in data
driven marketing solutions. If you're looking to acquire new customers
or launch a new product or expanding your target market, you can gain
access to all relevant databases from our repository of more than 32
million datasets worldwide.
Do, let me know a good time to connect over the Phone and Email to
discuss further strategies for your business.
We also provide Integrated Marketing Solutions like:
SEO (Search Engine Optimization)
Digital Marketing
Email Marketing
Web Development
Email Appending
Data Provisioning
360 Degree Profiling
Email Verification & validation
Multichannel Prospect Lists
HTML Design/Creative Services
I hope everything is going great and thank you for connecting with me! I
wanted to reach out and ask how you are handling your payroll and HR
for your company? I am sure you have everything taken care of, but if
there is any opportunity for myself and XXXXXX to earn your business,
I would love to talk with you about what myself and XXXXXXX has to
offer a business your size.
I can be reached at XXXXXXXXX or XXXXXXXXX. What is the best
way to reach you? I look forward to hearing from you!
Hey Michael,
I hope you’re doing well today. I’ll keep this short and to the point: we recently
launched [product name] after three years of development. It's a total game
changer.
Basically, [product name] uses [product explanation]. It's a self-service
platform unlike anything you may have seen. The kicker is that our service is
inexpensive and fast.
Do you have time this week for a quick call or demo to discuss how we could
help you?
or can you tell me who I should speak with?
Best,
[contact name]
Product Selling
Sales Pitch
Consultative Selling
Sales Pitch
Company
Product
Features
Pricing
Goal: Closing sale
Benefits (Value)
Common problems (Pain)
Questions probing for problems (Pre- Qualify)
Customer examples (Name Drop)
Differentiation (Product)
ROI (Product)
Goal: Starting conversation
How to Be a Consultative Salesperson
https://salesscripter.com/what-is-consultative-
selling-and-how-to-be-a-consultative-salesperson/
More info on Consultative Selling
Create Email Templates
Product Selling
Sales Pitch
Consultative Selling
Sales Pitch
Company
Product
Features
Pricing
Goal: Closing sale
Benefits (Value)
Common problems (Pain)
Questions probing for problems (Pre- Qualify)
Customer examples (Name Drop)
Differentiation (Product)
ROI (Product)
Goal: Starting conversation
How to Create Email Templates that Save Time
and Boost Sales
https://salesscripter.com/how-to-create-email-
templates-that-save-time-and-boost-sales/
More Info on Email Templates
Build a Script
Product Selling
Sales Pitch
Consultative Selling
Sales Pitch
Company
Product
Features
Pricing
Goal: Closing sale
Benefits (Value)
Common problems (Pain)
Questions probing for problems (Pre- Qualify)
Customer examples (Name Drop)
Differentiation (Product)
ROI (Product)
Goal: Starting conversation
How to Build a Cold Call Script that Works
https://salesscripter.com/how-to-build-a-sales-
call-script/
More Info on Building a Script
Finding Target Prospects
How to Reach Out
What to Say
Navigating Organizations
Industry
Size of Company (Employees / Revenue)
Location
Title / Position
Department
CXO (CIO, CFO, CEO, COO)
VP of [department] (IT, HR, Finance, etc.)
Director of [department]
Manager of [department]
User/front-line worker
Vertical Movement
Organizational Movement
Organizational Movement
CEO/Owner
Marketing Sales Finance IT Operations HR
Horizontal Movement
CEO
HR
VP of HR
Director of HR
HR Manager
HR Specialist
Finance
CFO (Chief Financial
Officer)
VP of Finance
Director of Finance
Finance Manager
Accountant
Marketing
CMO (Chief
Marketing Officer)
VP of Marketing
Director of Marketing
Marketing Manager,
Marcomm Manager,
Product Manager
Sales
VP of Sales
Director of Sales
Sales Manager
Sales Rep, Account
Manager
IT
CIO (Chief
Information Officer)
VP of IT
Director of IT
IT Manager
Engineer
Operations
COO (Chief
Operations Officer
VP of Operations
Director of
Operations
Operations Manager
Engineer
Organizational Movement
How to  Find Prospects and Generate Leads on LinkedIn
How to Get Prospects to Answer the Phone When
Cold Calling
https://salesscripter.com/how-to-get-prospects-to-
answer-the-phone-when-cold-calling/ /
More info on call cadence:
Please
Like
Comment
Share
Subscribe
Thank You!!!
SMART Sales System
S
M
A
R
T
ales
essaging
nd
esponse
actics
SMART Sales System
Sales Methodology Software Platform Professional Services
SMART Sales System
Sales Methodology Software Platform Professional Services
SMART Sales System
Sales Methodology Software Platform Professional Services
Sales Training
• Recorded Training Videos
• Live Sales Training (virtual)
• Live Sales Training (in-person)
• Custom Sales Training
SMART Sales System
Sales Methodology Software Platform Professional Services
• Sales Pitch Builder
• Library of Scripts and Templates
• CRM Functionality
• Email Automation
SMART Sales System
Sales Methodology Software Platform Professional Services
Sales Consulting
• Sales Pitch Development
• Sales Process Mapping
• Script Assessment
Sales Coaching
• One-on-One Sales Coaching
• Weekly coaching
• Coaching Hour Blocks
SMART Sales System
Pricing
• Software - $49 per user per month (40% discount for annual subscription)
• Sales Training – No cost on YouTube
• Scripter Walk-Through (2 hour engagement to create your pitch) - $200
For $249, you will get a full library of sales scripts,
emails, and tools
Contact Us
Michael Halper
Founder and CEO
SalesScripter
mhalper@salesscripter.com
@salesscripter

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How to Find Prospects and Generate Leads on LinkedIn

  • 1. How to Find Prospects and Generate Leads on LinkedIn Michael Halper Founder and CEO SalesScripter
  • 2. Finding Target Prospects What to Say How to Reach Out Navigating Organizations
  • 3. Build a Picture of the Ideal Prospect
  • 4. Industry Size of Company (Employees / Revenue) Location Title / Position Department
  • 5. Finding Target Prospects How to Reach Out What to Say Navigating Organizations
  • 6. Options for Reaching Out Invitation to Connect Send Email Call the Prospect
  • 7. The Instant Pitch Salesperson Sends Invite to Connect Prospect Accepts Invite Salesperson Sends Email Selling Product What to NOT Do
  • 9. Some Things to Consider • Inviting to connect makes directly approach a little more delicate • If you do connect and then email, delay the email and try to not be too pitchy • Becoming connections does create passive prospecting opportunity • You don’t need to establish connection in order to email • It will usually take more than one message and type communication method
  • 10. How to Get Email Addresses [First Name]_[Last Name]@websiteaddress.com [First Name].[Last Name]@websiteaddress.com [First Name]@websiteaddress.com [Last Name]@websiteaddress.com [First letter on first name][Last Name]@websiteaddress.com [First Name][First letter of Last Name]@websiteaddress.com [First Name][Last Name]@websiteaddress.com [Last Name][First Name]@websiteaddress.com [Last Name].[First Name]@websiteaddress.com [Last Name]_[First Name]@websiteaddress.com First Name]-[Last Name]@websiteaddress.com [First letter on first name]-[Last Name]@websiteaddress.com First Name]-[First letter of Last Name]@websiteaddress.com [First letter on first name].[Last Name]@websiteaddress.com First Name].[First letter of Last Name]@websiteaddress.com [First letter on first name]_[Last Name]@websiteaddress.com First Name]_[First letter of Last Name]@websiteaddress.com
  • 11. Options for Reaching Out Invitation to Connect Send Email Invitation to Connect Send Email Send Email Send Email Send Email Call the Prospect Send Email Send Email Call the Prospect Call the Prospect Call the Prospect Send Email Send Email Call the Prospect
  • 12. How
  • 13. Finding Target Prospects How to Reach Out What to Say Navigating Organizations
  • 14. What to NOT Do The ”All About Me” Approach My Company My Products What My Products Do How My Products are Priced Getting Prospects to Buy Hitting Sales Targets Making Money / Commissions Salesperson’s Interests
  • 15. Hey, I would like to introduce myself as a part of XXXX - A leader in data driven marketing solutions. If you're looking to acquire new customers or launch a new product or expanding your target market, you can gain access to all relevant databases from our repository of more than 32 million datasets worldwide. Do, let me know a good time to connect over the Phone and Email to discuss further strategies for your business. We also provide Integrated Marketing Solutions like: SEO (Search Engine Optimization) Digital Marketing Email Marketing Web Development Email Appending Data Provisioning 360 Degree Profiling Email Verification & validation Multichannel Prospect Lists HTML Design/Creative Services
  • 16. I hope everything is going great and thank you for connecting with me! I wanted to reach out and ask how you are handling your payroll and HR for your company? I am sure you have everything taken care of, but if there is any opportunity for myself and XXXXXX to earn your business, I would love to talk with you about what myself and XXXXXXX has to offer a business your size. I can be reached at XXXXXXXXX or XXXXXXXXX. What is the best way to reach you? I look forward to hearing from you!
  • 17. Hey Michael, I hope you’re doing well today. I’ll keep this short and to the point: we recently launched [product name] after three years of development. It's a total game changer. Basically, [product name] uses [product explanation]. It's a self-service platform unlike anything you may have seen. The kicker is that our service is inexpensive and fast. Do you have time this week for a quick call or demo to discuss how we could help you? or can you tell me who I should speak with? Best, [contact name]
  • 18. Product Selling Sales Pitch Consultative Selling Sales Pitch Company Product Features Pricing Goal: Closing sale Benefits (Value) Common problems (Pain) Questions probing for problems (Pre- Qualify) Customer examples (Name Drop) Differentiation (Product) ROI (Product) Goal: Starting conversation
  • 19. How to Be a Consultative Salesperson https://salesscripter.com/what-is-consultative- selling-and-how-to-be-a-consultative-salesperson/ More info on Consultative Selling
  • 21. Product Selling Sales Pitch Consultative Selling Sales Pitch Company Product Features Pricing Goal: Closing sale Benefits (Value) Common problems (Pain) Questions probing for problems (Pre- Qualify) Customer examples (Name Drop) Differentiation (Product) ROI (Product) Goal: Starting conversation
  • 22. How to Create Email Templates that Save Time and Boost Sales https://salesscripter.com/how-to-create-email- templates-that-save-time-and-boost-sales/ More Info on Email Templates
  • 24. Product Selling Sales Pitch Consultative Selling Sales Pitch Company Product Features Pricing Goal: Closing sale Benefits (Value) Common problems (Pain) Questions probing for problems (Pre- Qualify) Customer examples (Name Drop) Differentiation (Product) ROI (Product) Goal: Starting conversation
  • 25. How to Build a Cold Call Script that Works https://salesscripter.com/how-to-build-a-sales- call-script/ More Info on Building a Script
  • 26. Finding Target Prospects How to Reach Out What to Say Navigating Organizations
  • 27. Industry Size of Company (Employees / Revenue) Location Title / Position Department
  • 28. CXO (CIO, CFO, CEO, COO) VP of [department] (IT, HR, Finance, etc.) Director of [department] Manager of [department] User/front-line worker Vertical Movement Organizational Movement
  • 29. Organizational Movement CEO/Owner Marketing Sales Finance IT Operations HR Horizontal Movement
  • 30. CEO HR VP of HR Director of HR HR Manager HR Specialist Finance CFO (Chief Financial Officer) VP of Finance Director of Finance Finance Manager Accountant Marketing CMO (Chief Marketing Officer) VP of Marketing Director of Marketing Marketing Manager, Marcomm Manager, Product Manager Sales VP of Sales Director of Sales Sales Manager Sales Rep, Account Manager IT CIO (Chief Information Officer) VP of IT Director of IT IT Manager Engineer Operations COO (Chief Operations Officer VP of Operations Director of Operations Operations Manager Engineer Organizational Movement
  • 32. How to Get Prospects to Answer the Phone When Cold Calling https://salesscripter.com/how-to-get-prospects-to- answer-the-phone-when-cold-calling/ / More info on call cadence:
  • 35. SMART Sales System Sales Methodology Software Platform Professional Services
  • 36. SMART Sales System Sales Methodology Software Platform Professional Services
  • 37. SMART Sales System Sales Methodology Software Platform Professional Services Sales Training • Recorded Training Videos • Live Sales Training (virtual) • Live Sales Training (in-person) • Custom Sales Training
  • 38. SMART Sales System Sales Methodology Software Platform Professional Services • Sales Pitch Builder • Library of Scripts and Templates • CRM Functionality • Email Automation
  • 39. SMART Sales System Sales Methodology Software Platform Professional Services Sales Consulting • Sales Pitch Development • Sales Process Mapping • Script Assessment Sales Coaching • One-on-One Sales Coaching • Weekly coaching • Coaching Hour Blocks
  • 40. SMART Sales System Pricing • Software - $49 per user per month (40% discount for annual subscription) • Sales Training – No cost on YouTube • Scripter Walk-Through (2 hour engagement to create your pitch) - $200 For $249, you will get a full library of sales scripts, emails, and tools
  • 41. Contact Us Michael Halper Founder and CEO SalesScripter mhalper@salesscripter.com @salesscripter