How to frame a business challenge for innovation teams
1 like362 views
The document provides guidance on how to properly frame business challenges for innovation teams. It explains that challenges should be clear, measurable problems focused on business or customer value. Vague requests need to be narrowed by zooming in on specific problems or zooming out to understand broader objectives. A business challenge template is proposed to align stakeholders and define goals, customers, resources, and metrics of success for the team. Exploration workshops are also suggested to help map problems, transfer knowledge, and ideate solutions. Framing challenges properly gives teams boundaries while allowing flexibility and a shared understanding of success.
How to frame a business challenge for innovation teams
- 1. How to frame business challenges for Innovation teams Paris, April 10th
- 2. Olivier Eudeline Head of Innovation Franck Debane Innovation Thinker Innovation Agency
- 3. Innovation Team? 1. Cross functional teams with dedicated time 2. Autonomous to make their own decisions 3. Has access to customers to run experiments 4. Self-selected and motivated by the opportunity
- 4. Innovation Team, please! I want a chat bot! Please tell me what we should do can do with big data? Can we bring AI/blockchain in? Find an innovative solutions to double our sales Please improve our customer experience Please find the next disruptive business model! How to increase our market share in the silver economy via Google Home? Work on how to bring this new product to market
- 5. Problem for Mr Innovation Unclear request Poor internal alignment on what is needed No frame from the sponsor => unclear impact from delivery No definition of success
- 6. 1. Challenge is “please build this” a. ex: I want a chatbot! b. ex: we need an iphone app that allows users to exchange used furnitures = Project 2. Challenge is vague/broad a. ex: big data / machine learning for our business b. ex: as-a-service business model 3. Challenge is a Business Problem a. ex: reduce cost of installation by 50% b. ex: how can the purchasing department be more efficient 4. Challenge is Customer Problem a. ex: how can we help your customer spend less 5. Challenge is #$%@! a. ex: impossible too many constraints: technology/product defined without clear segment b. ex: increase our market share on 3 different products c. Too many constraints or goals Request come in different shapes
- 7. What the team needs to function 1. Why does this matter? What value will it bring to the business? 2. Clear objective and measurable business objective (AARRR) 3. Who is the customer, who are we trying to bring value to? (as a starting point) 4. What means do we have? Time, money and resources? and a mandate!
- 8. Translate the request into something workable Challenge is “please build this” ● Zoom out => ask about the business objective behind the tool Challenge is vague/broad ● Zoom in => bring knowledge to generate concepts Challenge is a Business Problem ● Business Focus => what’s the customer value? Challenge is Customer Problem ● Customer Focus => what is the business value and metric? Challenge is #$%@! ● Too many constrain / too many goals => Split it!
- 9. Tools to Frame Business Challenges Business Challenge Template Exploration workshop
- 10. Business Challenge Template Align stakeholders on the expected business outcomes Define the goal and playing field for the team Business Challenge Template
- 11. What problem do we want to solve What problem does the team need to solve? Increase our market share in electricity business What will be the ideal situation if the problem was solved? More customer subscribing to our electricity offer. Which metric can we measure that will tell us the problem is solved? Acquisition and Activation. New customers subscribing. © Franck Debane 2019 - All right reserved
- 12. What we know: context and situation ● Why is this important? (strategic alignment) ● Why is this a problem today? Knowledge for the team: Context the team needs to know before starting. What has been tried before? What does the team needs to know to save time? What extra knowledge do we need? © Franck Debane 2019 - All right reserved
- 13. Which customers Who are the customers, user and partners and stakeholders to consider in this problem? Students: 18-25 years old moving places. What constraints does the team needs to know? Keeping the same price and rates. CAC should not increase. © Franck Debane 2019 - All right reserved
- 14. What resources and support What resources does the team have to test solutions for this problem? 5.000 euros, 3 months Internal Designers Who in the company can provide support for the team (access to resources or information) Web Marketing expert: Robert Blue Social Media team © Franck Debane 2019 - All right reserved
- 15. Business Challenge Template What problem do we want to solve What we know Which customers What resources and support © Franck Debane 2019 - All right reserved
- 16. Exploration workshop Problem mapping / Customer Journey Knowledge Transfer Ideation for solutions Pitch or Canvas Prototyping Vague/Broad =>
- 17. Framing the challenge for the team - why? Align and embark sponsor and stakeholder into the project Structure the expectations between the sponsor and the team The team will refine the challenge, but you made it easy for them Give boundaries and the flexibility for the team to pivot A shared definition of success