SlideShare a Scribd company logo
How to Generate 30 Leads in 30 Days
           Using LinkedIn
Advanced LinkedIn Strategies for Lead Generation

                         Dominate your marketplace. Increase your ROI.
Today’s Agenda
  1. Introduction of Hosts
      • Stephen H. Jones with Growth Strategies
      • Jay Syzdek with One Blink Media
      • Special Offer for Registrants
  2. Interesting LinkedIn Facts and Statistics
      • LinkedIn By-the-Numbers: Interesting Statistics (HubSpot
          Infographic)
      • First Ever LinkedIn Invite (FastCompany Article)
  3. Getting Ready to Get Ready
      • Thoroughly Complete / Optimize Your Profile
      • Change Your Default Settings
      • Link Your Accounts
  4. Action Plan Checklist
      • Educational Content, Information and Sharing Resources
      • Best Buyer Groups, Message Templates and Follow-up
      • Your Abilities / Limits for Inviting and Following-up

                                   Dominate your marketplace. Increase your ROI.
Today’s Agenda
  5. Making the Process a Machine - Every 30 Days
     • Promoting Educational Content / Resources
     • Sending Invitations
     • Using Polls
     • Group Management and Marketing
     • Recommendations
     • Status Updates (via Twitter)
     • Creating Events
     • Systematize Your Process and Define Your Roles
  6. DIY or Have it Done for You
       • Recap of Activities to Perform Every Month
       • Where It Can Fall Apart
       • If Using a Virtual Assistant, They MUST…
  7. Questions and Answers



                                    Dominate your marketplace. Increase your ROI.
Your Webinar Hosts
Jay Syzdek from One Blink Media with Stephen H. Jones from Growth Strategies




About Jay Syzdek                              About Stephen H. Jones
       • Social Media and SEO Provider at               • Strategic Marketing Specialists at
         http://www.oneblinkmedia.com/                    http://www.growthstrategies.us/
       • Website Architecture and Video                 • Marketing Strategy and Sales
         Solutions expert with One Blink                  Implementation with Growth
         Media                                            Strategies
       • Employs Powerful Methods of                    • LinkedIn and Social Media
         Developing an Online Brand                       Marketing Solutions




                                            Dominate your marketplace. Increase your ROI.
Monthly Activity
ACTIVITY EVERY 30 DAYS

Promote Educational Content / Resources to 50
Groups of Prospects and Partners

Follow-up with Those Reaching Out

Send 50 Invitations to Good Connections via Groups

Post 1 Engaging Polls Question

Seek Recommendation Requests

Create, Manage and Promote Your Group to Attract
Prospects

Regularly Update Status

Create and Promote Events
                                           Very LIMITED Time Offer and Discount

                                                   Dominate your marketplace. Increase your ROI.
Interesting LinkedIn Facts and Statistics



http://blog.hubspot.com/blog/tabid/6307/bid/
6147/LinkedIn-by-the-Numbers-
Infographic.aspx




                                               Dominate your marketplace. Increase your ROI.
Interesting LinkedIn Facts and Statistics

                                   LinkedIn Cofounder, Allen
                                   Blue Reveals First Ever
                                   LinkedIn Invite




                     http://www.fastcompany.com/1787611/starre
                     d-linkedin-co-founder-allen-blue-reveals-first-
                     ever-linkedin-invite



                       Dominate your marketplace. Increase your ROI.
Getting Ready to Get Ready
     Change Your Default Settings and Link Your Accounts…


                …33% visit social                2. Change Your
                 1. Thoroughly
                  media sites to
                                                 …47% say social
                                               ‘Activity Feed’ and
                   Complete /                  media sites influence
                engage in product                 ‘Professional
                                                 their decisions to
                 Optimize Your
                 research before
                                                Heading’ specific
                                                 purchase Default
               making a purchasing
                     Profile                    brands or services
                                                     Settings
                    decision.



              …26% of respondents
              3. Link Your Twitter
               changed their minds              4. Link Your Blog
                                               …Facebook—just one
                    Account
               about purchasing a              and Presentations
                                                social media site—
               product after reading           signs up 600,000 new
                about it on a social                users daily
                    media site

                                Dominate your marketplace. Increase your ROI.
Action Plan Checklist
            1. Educational Content, Information and Resources



            Why Content Marketing Is King: http://www.entrepreneur.com/blog/220587


                Use Content That ‘Resets the Buying Criteria’
                Chet Holmes: http://www.chetholmes.com/



 2. Have ‘Share’ technology Built Into Your Blog and Web Pages


3. Join 50 Groups of Your Best Buyers / Ideal Prospects and Partners

                                         Dominate your marketplace. Increase your ROI.
Action Plan Checklist
                                4. Custom Message Templates
                                for Invites and Follow-up

                                Create a short warm message template for:

                                • invites to prospects in groups
                                • invites for those who comment on posts
                                • next step communication upon acceptance

    5. Know What Your Abilities / Limits Are for Inviting and
    Following-up
Questions to consider…

• how many on your sales team?
• what are their creative abilities, organizing skills and follow-up competency?
• how many hours to devote creating content, posting, inviting and follow-up?
                                              Dominate your marketplace. Increase your ROI.
Making the Process a Machine
8 Activities Every 30 Days…

 1 Promote Educational Content / Resources
    Monthly to 50 Groups
    + Three times per month (every 10 days)
    + Post ‘engaging’ discussions around the topic
    + LinkedIn sends notice of comments
    + Invite commenters into your network




 2 Follow-up with Those Reaching Out
    + Move them to a next logical step of engagement
    + Offer to email them something of value, request a short phone call
    meeting, offer to send a checklist or e-book, etc




                                                Dominate your marketplace. Increase your ROI.
Making the Process a Machine
8 Activities Every 30 Days…

 3 Send 50 Invitations to Good Connections via Groups


 4 Post 1 Engaging Polls Question
    (Repurpose to Your Facebook Business Page)


 5 Manage Your Own Group
    + Name it around whom you’re trying to attract
    + Change the default ‘Request to Join’ message
    + Change the default ‘Welcome’ message
    + Post every 10 days
    + Send invitations to your network
    + Respond to discussions and engage regularly
    + Send messages to members monthly
    + Consider finding a JV partner(s) to co-manage with you


                                               Dominate your marketplace. Increase your ROI.
Making the Process a Machine
8 Activities Every 30 Days…

 6 Seek Recommendation Requests
    + Seek to get 1 to 3 new recommendations




 7 Update Status at Least Every Other Day (via Twitter)
    + Post questions, links to discussions, educational blogs, events, funny / engaging




 8 Create an Event
    + Host or co-host educational webinars or tele-calls
    + Lunch ‘n Learns
    + Live workshops
    + Attendance of networking events, exhibits or expos



                                                Dominate your marketplace. Increase your ROI.
Making the Process a Machine

    No. 1               No. 2                           No. 3

Systematize Your   Have Roles Defined             Be Consistent and
    Process          for Sales Staff                 Persistent




                               Plan Your Work
                             and Work Your Plan


                                Dominate your marketplace. Increase your ROI.
DIY or Have it Done for You
Recap of Activities to do EVERY 30 DAYS…

Promote Educational Content / Resources to 50
Groups of Prospects and Partners

Follow-up with Those Reaching Out

Send Invites to Join Your Network and Group

Encourage and Respond to Group Interactions

Create and Promote 1 Event and Poll

Create “LinkedIn-Only” Specials and Promotions

Seek Recommendations

Manage and Promote Your Group to Attract Prospects
and Message all Members

Move contacts through a soft-sell process

                                                 Dominate your marketplace. Increase your ROI.
DIY or Have it Done for You
Where It Can Fall Apart…

                           Not having professional online appearance

                           Not having strong educational content that ‘resets the
                           buying criteria’

                           Not having a captivating subject

                           Not having a well-thought-out discussion post (Subject,
                           Description & Link Title)

                           Not having a competent follow-up and follow-thru sales
                           process

                           Not being able to gently (but consciously) nurture a
                           prospect to a decision

                           Not following the system completely and thoroughly

                           Not following the activities consistently and systematically


                                  Dominate your marketplace. Increase your ROI.
DIY or Have it Done for You
If Using a Virtual Assistant, They MUST…


Have a marketing AND sales brain with
experience

Strategy mindset

Be proficient in content writing

Good research skills

Be well organized and reliable to follow a
specific game-plan

English speaking with total competency of
English language


                                             Dominate your marketplace. Increase your ROI.
Limited-Time Offer ONLY for Registrants
LinkedIn Marketing Program: Month-to-Month (no contract)

                                                 Ongoing Every Month
Initial Setup
                                                 1.   Post 15+ strategic Network Updates
1. Create or optimize your personal profile
                                                 2.   Send 50 Invitations to targeted connections
2. Create or optimize your business profile
                                                 3.   Seek 2 Recommendations
3. Connect your LinkedIn profile to your
Twitter account                                  4.   Create and distribute 3 engaging / educational
                                                      Discussion posts to 50 LinkedIn groups
4. Join you to 50 business groups full of your
target market prospects                          5.   Send 'Thank You' messages and Invitation Request

5. Create or optimize your business group, to    6.   Create and distribute 1 strategic Poll survey
attract and build a community of your ideal
'best buyers'                                    7.   Send 50 Invitations to connections to join your group

                                                 8.   Send 1 custom message to all of your group members
   $197 setup/$595 per month                     9.   Manage and monitor your group postings and requests
                                                      to join
                                                         Dominate your marketplace. Increase your ROI.
Limited-Time Offer ONLY for Registrants
LinkedIn Marketing Program: Month-to-Month (no contract)
                                                                                             Save $100.00
                                                                                              MONTHLY
                                                 Ongoing Every Month
Initial Setup
                                                 1.   Post 15+ strategic Network Updates
1. Create or optimize your personal profile
                                                 2.   Send 50 Invitations to targeted connections
2. Create or optimize your business profile
                                                 3.   Seek 2 Recommendations
3. Connect your LinkedIn profile to your
Twitter account                                  4.   Create and distribute 3 engaging / educational
                                                      Discussion posts to 50 LinkedIn groups
4. Join you to 50 business groups full of your
target market prospects                          5.   Send 'Thank You' messages and Invitation Request

5. Create or optimize your business group, to    6.   Create and distribute 1 strategic Poll survey
attract and build a community of your ideal
'best buyers'                                    7.   Send 50 Invitations to connections to join your group

                                                 8.   Send 1 custom message to all of your group members
   $197 setup/$595 per month                     9.   Manage and monitor your group postings and requests
              $495 per month                          to join
                                                         Dominate your marketplace. Increase your ROI.
         Exclusive Promotion – only available through Friday, November 4th
Questions and Answers




   GrowthStrategies.us/linkedinspecial-obm.html


                           Dominate your marketplace. Increase your ROI.

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How to Generate 30 Leads in 30 Days Using LinkedIn

  • 1. How to Generate 30 Leads in 30 Days Using LinkedIn Advanced LinkedIn Strategies for Lead Generation Dominate your marketplace. Increase your ROI.
  • 2. Today’s Agenda 1. Introduction of Hosts • Stephen H. Jones with Growth Strategies • Jay Syzdek with One Blink Media • Special Offer for Registrants 2. Interesting LinkedIn Facts and Statistics • LinkedIn By-the-Numbers: Interesting Statistics (HubSpot Infographic) • First Ever LinkedIn Invite (FastCompany Article) 3. Getting Ready to Get Ready • Thoroughly Complete / Optimize Your Profile • Change Your Default Settings • Link Your Accounts 4. Action Plan Checklist • Educational Content, Information and Sharing Resources • Best Buyer Groups, Message Templates and Follow-up • Your Abilities / Limits for Inviting and Following-up Dominate your marketplace. Increase your ROI.
  • 3. Today’s Agenda 5. Making the Process a Machine - Every 30 Days • Promoting Educational Content / Resources • Sending Invitations • Using Polls • Group Management and Marketing • Recommendations • Status Updates (via Twitter) • Creating Events • Systematize Your Process and Define Your Roles 6. DIY or Have it Done for You • Recap of Activities to Perform Every Month • Where It Can Fall Apart • If Using a Virtual Assistant, They MUST… 7. Questions and Answers Dominate your marketplace. Increase your ROI.
  • 4. Your Webinar Hosts Jay Syzdek from One Blink Media with Stephen H. Jones from Growth Strategies About Jay Syzdek About Stephen H. Jones • Social Media and SEO Provider at • Strategic Marketing Specialists at http://www.oneblinkmedia.com/ http://www.growthstrategies.us/ • Website Architecture and Video • Marketing Strategy and Sales Solutions expert with One Blink Implementation with Growth Media Strategies • Employs Powerful Methods of • LinkedIn and Social Media Developing an Online Brand Marketing Solutions Dominate your marketplace. Increase your ROI.
  • 5. Monthly Activity ACTIVITY EVERY 30 DAYS Promote Educational Content / Resources to 50 Groups of Prospects and Partners Follow-up with Those Reaching Out Send 50 Invitations to Good Connections via Groups Post 1 Engaging Polls Question Seek Recommendation Requests Create, Manage and Promote Your Group to Attract Prospects Regularly Update Status Create and Promote Events Very LIMITED Time Offer and Discount Dominate your marketplace. Increase your ROI.
  • 6. Interesting LinkedIn Facts and Statistics http://blog.hubspot.com/blog/tabid/6307/bid/ 6147/LinkedIn-by-the-Numbers- Infographic.aspx Dominate your marketplace. Increase your ROI.
  • 7. Interesting LinkedIn Facts and Statistics LinkedIn Cofounder, Allen Blue Reveals First Ever LinkedIn Invite http://www.fastcompany.com/1787611/starre d-linkedin-co-founder-allen-blue-reveals-first- ever-linkedin-invite Dominate your marketplace. Increase your ROI.
  • 8. Getting Ready to Get Ready Change Your Default Settings and Link Your Accounts… …33% visit social 2. Change Your 1. Thoroughly media sites to …47% say social ‘Activity Feed’ and Complete / media sites influence engage in product ‘Professional their decisions to Optimize Your research before Heading’ specific purchase Default making a purchasing Profile brands or services Settings decision. …26% of respondents 3. Link Your Twitter changed their minds 4. Link Your Blog …Facebook—just one Account about purchasing a and Presentations social media site— product after reading signs up 600,000 new about it on a social users daily media site Dominate your marketplace. Increase your ROI.
  • 9. Action Plan Checklist 1. Educational Content, Information and Resources Why Content Marketing Is King: http://www.entrepreneur.com/blog/220587 Use Content That ‘Resets the Buying Criteria’ Chet Holmes: http://www.chetholmes.com/ 2. Have ‘Share’ technology Built Into Your Blog and Web Pages 3. Join 50 Groups of Your Best Buyers / Ideal Prospects and Partners Dominate your marketplace. Increase your ROI.
  • 10. Action Plan Checklist 4. Custom Message Templates for Invites and Follow-up Create a short warm message template for: • invites to prospects in groups • invites for those who comment on posts • next step communication upon acceptance 5. Know What Your Abilities / Limits Are for Inviting and Following-up Questions to consider… • how many on your sales team? • what are their creative abilities, organizing skills and follow-up competency? • how many hours to devote creating content, posting, inviting and follow-up? Dominate your marketplace. Increase your ROI.
  • 11. Making the Process a Machine 8 Activities Every 30 Days… 1 Promote Educational Content / Resources Monthly to 50 Groups + Three times per month (every 10 days) + Post ‘engaging’ discussions around the topic + LinkedIn sends notice of comments + Invite commenters into your network 2 Follow-up with Those Reaching Out + Move them to a next logical step of engagement + Offer to email them something of value, request a short phone call meeting, offer to send a checklist or e-book, etc Dominate your marketplace. Increase your ROI.
  • 12. Making the Process a Machine 8 Activities Every 30 Days… 3 Send 50 Invitations to Good Connections via Groups 4 Post 1 Engaging Polls Question (Repurpose to Your Facebook Business Page) 5 Manage Your Own Group + Name it around whom you’re trying to attract + Change the default ‘Request to Join’ message + Change the default ‘Welcome’ message + Post every 10 days + Send invitations to your network + Respond to discussions and engage regularly + Send messages to members monthly + Consider finding a JV partner(s) to co-manage with you Dominate your marketplace. Increase your ROI.
  • 13. Making the Process a Machine 8 Activities Every 30 Days… 6 Seek Recommendation Requests + Seek to get 1 to 3 new recommendations 7 Update Status at Least Every Other Day (via Twitter) + Post questions, links to discussions, educational blogs, events, funny / engaging 8 Create an Event + Host or co-host educational webinars or tele-calls + Lunch ‘n Learns + Live workshops + Attendance of networking events, exhibits or expos Dominate your marketplace. Increase your ROI.
  • 14. Making the Process a Machine No. 1 No. 2 No. 3 Systematize Your Have Roles Defined Be Consistent and Process for Sales Staff Persistent Plan Your Work and Work Your Plan Dominate your marketplace. Increase your ROI.
  • 15. DIY or Have it Done for You Recap of Activities to do EVERY 30 DAYS… Promote Educational Content / Resources to 50 Groups of Prospects and Partners Follow-up with Those Reaching Out Send Invites to Join Your Network and Group Encourage and Respond to Group Interactions Create and Promote 1 Event and Poll Create “LinkedIn-Only” Specials and Promotions Seek Recommendations Manage and Promote Your Group to Attract Prospects and Message all Members Move contacts through a soft-sell process Dominate your marketplace. Increase your ROI.
  • 16. DIY or Have it Done for You Where It Can Fall Apart… Not having professional online appearance Not having strong educational content that ‘resets the buying criteria’ Not having a captivating subject Not having a well-thought-out discussion post (Subject, Description & Link Title) Not having a competent follow-up and follow-thru sales process Not being able to gently (but consciously) nurture a prospect to a decision Not following the system completely and thoroughly Not following the activities consistently and systematically Dominate your marketplace. Increase your ROI.
  • 17. DIY or Have it Done for You If Using a Virtual Assistant, They MUST… Have a marketing AND sales brain with experience Strategy mindset Be proficient in content writing Good research skills Be well organized and reliable to follow a specific game-plan English speaking with total competency of English language Dominate your marketplace. Increase your ROI.
  • 18. Limited-Time Offer ONLY for Registrants LinkedIn Marketing Program: Month-to-Month (no contract) Ongoing Every Month Initial Setup 1. Post 15+ strategic Network Updates 1. Create or optimize your personal profile 2. Send 50 Invitations to targeted connections 2. Create or optimize your business profile 3. Seek 2 Recommendations 3. Connect your LinkedIn profile to your Twitter account 4. Create and distribute 3 engaging / educational Discussion posts to 50 LinkedIn groups 4. Join you to 50 business groups full of your target market prospects 5. Send 'Thank You' messages and Invitation Request 5. Create or optimize your business group, to 6. Create and distribute 1 strategic Poll survey attract and build a community of your ideal 'best buyers' 7. Send 50 Invitations to connections to join your group 8. Send 1 custom message to all of your group members $197 setup/$595 per month 9. Manage and monitor your group postings and requests to join Dominate your marketplace. Increase your ROI.
  • 19. Limited-Time Offer ONLY for Registrants LinkedIn Marketing Program: Month-to-Month (no contract) Save $100.00 MONTHLY Ongoing Every Month Initial Setup 1. Post 15+ strategic Network Updates 1. Create or optimize your personal profile 2. Send 50 Invitations to targeted connections 2. Create or optimize your business profile 3. Seek 2 Recommendations 3. Connect your LinkedIn profile to your Twitter account 4. Create and distribute 3 engaging / educational Discussion posts to 50 LinkedIn groups 4. Join you to 50 business groups full of your target market prospects 5. Send 'Thank You' messages and Invitation Request 5. Create or optimize your business group, to 6. Create and distribute 1 strategic Poll survey attract and build a community of your ideal 'best buyers' 7. Send 50 Invitations to connections to join your group 8. Send 1 custom message to all of your group members $197 setup/$595 per month 9. Manage and monitor your group postings and requests $495 per month to join Dominate your marketplace. Increase your ROI. Exclusive Promotion – only available through Friday, November 4th
  • 20. Questions and Answers GrowthStrategies.us/linkedinspecial-obm.html Dominate your marketplace. Increase your ROI.