How to Generate Direct Revenue from Your Marketing Program
Download as PPTX, PDF6 likes14,729 views
The document outlines a framework for generating direct revenue from marketing programs, emphasizing the importance of building an audience and monetizing it through consistent content delivery. Key components include creating a content mission statement, focusing on a niche, and diversifying revenue streams after establishing a subscriber base. It mentions successful case studies and stresses the need for valuable content to effectively engage the audience.
How to Generate Direct Revenue from Your Marketing Program
- 1. How to Generate Direct Revenue from Your Marketing Program Joe Pulizzi Founder, Content Marketing Institute
- 2. THERE IS ONE KEY TO A SUCCESSFUL PRESENTATION
- 3. ONE
- 4. JEFF ROHRS CHANNELS SLIDE EXAMPLE Courtesy Jeff Rohrs 2017
- 5. Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
- 6. SUCCESS RATE
- 7. STEP 1: BUILD AN AUDIENCE STEP 2: MONETIZE IT
- 11. SWEET SPOT K N OW L E D G E / S K I L L PA S S I O N / C U S TO M E R PA I N P O I N T
- 12. The Furrow By John Deere CASE STUDY
- 13. FARMERS A G R I C U LT U R E / T E C H O P E R AT I O N A L C H A L L E N G E S O N A FA R M
- 15. 100 YouTube Subscribers January, 2012 ANN REARDON 3+ Million Subscribers September, 2017
- 17. EVERYONE STOPS AT THE SWEET SPOT… HARDLY ANYONE TILTS THE CONTENT.
- 20. AUDIENCE F O O D S C I E N T I S T E D U C AT I O N I M P O S S I B L E F O O D C R E AT I O N S CONTENT TILT
- 21. CREATE A CONTENT MARKETING MISSION STATEMENT
- 22. Exxon Mobil Corporation is committed to being the world's premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while simultaneously adhering to high ethical standards.
- 25. CASE STUDY
- 26. 1. CORE TARGET AUDIENCE 2. WHAT WILL BE DELIVERED 3. THE OUTCOME FOR THE AUDIENCE “Welcome to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.”
- 28. (1) Content Type (1) Main Platform Long Period of Time Consistent Delivery THE BASE
- 32. ONE CONTENT TYPE One Platform Consistent Delivery OVER TIME (12+ MONTHS)
- 36. FOCUS ON SUBSCRIBERS AS A KEY METRIC
- 38. YAY! BOO!
- 39. @JoePulizzi
- 40. MUST HAVES Amazing E-Newsletter Exchange of Value (Ebook, Research Report, Etc.)
- 49. MARKETING, FOR NON- PROFITS, SHOULD BE A SELF- SUSTAINING PROFIT CENTER
- 51. • ARROW’S SLIDES
- 52. • Advertising • Subscriptions • Content Services Arrow Revenue Model
- 62. @JoePulizzi
- 76. The Furrow By John Deere
- 81. CREATE VALUE FOR YOUR AUDIENCE FIRST THEN YOU CAN EXTRACT VALUE
- 82. TAKEAWAYS • Find a niche where you can be the leading expert in the world • Develop your content mission • Focus on content type, platform and deliver consistently • Don’t build your house on rented land • Build an audience of opt-in subscribers • Need an amazing E-Newsletter and remarkable download • Diversify after building the audience • What do your subscribers do differently? • Diversify Revenue Streams
- 83. ONE
- 84. The New Book Killing Marketing by Joe Pulizzi and Robert Rose Get the print or audiobook today at killingmarketing.com