How to Generate Leads
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The document outlines a comprehensive strategy for generating leads through effective branding and marketing techniques. It emphasizes the importance of understanding audience needs, conducting research, and creating a detailed content marketing strategy involving various channels such as social media, SEO, and email marketing. Additionally, it highlights the significance of ongoing analysis and adjustments based on visitor data to optimize lead conversion.
How to Generate Leads
- 1. How to Generate Leads STRATEGY & BRANDING 1 • 2 • 3 • 4 • 5 • Mission, Vision, and Values Research: Audience Needs, Market Size, Competitive Analysis Position Messaging Visuals Standards WEB DESIGN CONTENT 6 • Requirements Gathering 14 • Strategy 15 Write • 7 • Keyword Research - Search Volume - Mission - Competition - Story 8 • Sitemap - Evidence 9 • Wireframes - Formatting / Links Edit 17 Content Entry • - User Friendly /Conversion 16 • - Easy to Update 10 • Moodboards - Colors, Type, Imagery • Images - Brand Alignment Design 12 Development • • Video 11 • - Responsive Mobile - Integration 13 • Testing / Final Review 18 LAUNCH ANALYTICS CONTENT (ongoing) Visitors 38 Sources • 19 • 37 • Content Marketing Strategy - Goals, Resources - “Direct” - Topics, Format, Schedule Research 21 Create • - Search 20 • - Social - Blog Content - Campaign Content 40 Conversions • - Images, Video 39 • 22 • - List Growth Curate - Customer Stories Content Proformance - CRO - Surveys, Interviews 23 • Edit C A 24 Traffic Sources B PROMOTE Campaign Data SEO SOCIAL Keyword Research 26 Guest Posting • 27 Search-savvy • PR 28 Marketing • Activity 29 • 25 • Research - Trends, People Pitch 31 Social Sharing • 32 Conversation • 30 • EMAIL Design 34 Timing • 35 Testing • 33 • 36 Awareness A PUBLISH Visitor Vi s B Consideration Follow ito rD ata C Interest Subscribe Co nv ers D Action ion Da ta LEAD! E • Delivery - Feedback - Reviews F • Loyalty - Referrals SEND