Cutting Through Candidate Clutter with Visual Storytelling

THE RISE
OF VISUAL
STORYTELLING
May 14th, 2014
Cutting through Candidate Clutter
@JWTINSIDE #INSIDEinsights
1Wednesday, May 14, 14

PRESENTING TODAY:
Bruce Carey
Creative Director
Jordan Lucoff
Business
Development Director
Emily Fearnley
Search Engine
Marketing Analyst

VISUAL
STORYTELLING.
IN THE BEGINNING,
THERE WAS...

WE
STORIESVisuals help us tell our stories quickly with impact and emotion.

OURATTENTION
SPANS ARE
minimal.

CUTS THROUGH
VISUAL
STORYTELLING
THE ATTENTION
CRISIS. 7Wednesday, May 14, 14

SOME
FACTS

The brain processes
visual content
60,000 times
faster than words.

Today, we take
more than 380billion
photos a year.
– BuzzFeed

83% of all phones
in use are camera
phones. 90% of
all people who
take pictures have
only done so on
a camera phone.
– Tomi Ahonen Almanac

4.3 billion people
(46% of the world’s
population) own
at least one active
mobile device.
– The Economist

350 million photos
are uploaded to
Facebook every day.
(19% are food photos!)
– Internet.org

In 2014, we are
approaching
1 trillion photos
with the selfie
explosion.
– BGR.com

Articles with images
get 94% more views
than those without.
– HubSpot / Jeff Bullas

HOW DOES THIS
APPLY TO
RECRUITMENT?

Visual Storytelling
Promotes Loyalty.
It has the potential to enhance employer
brand loyalty–strengthening candidate
relationships, and increasing awareness.

Visual Storytelling is
a Backstage Pass.
It has the potential to reveal what the culture of your
organization truly is. From the type of people that work
there, to the style of your working environment, to the
work you do–it is a candidate’s backstage pass.

Visual Storytelling
BreedsAuthenticity.
Candidates wants to believe that the people
they are seeing at work are real...what they’re
doing and how they’re acting is real. Strive for
real employees and real moments–and you’ll
be rewarded with a more engaged audience.

Visual Storytelling
Stands Out.
Every brand has a unique story to tell. And employer
brands should use visual storytelling to cut through
the clutter online to reach candidates.

Visual Storytelling Extends
Beyond the Careers Site.
Today, there is a reality that the Careers site is not
as relevant in attracting a multi-generation audience.
Younger groups (like millennials) are interested in
spending time in social channels more than a Careers site.
We have to extend our stories into new channels to
engage future candidates.

TYPES OF
IMAGERY

Visual Storytelling
Imagery:
• Photography
• Infographics
• Graphic Recordings
• Memes
• Animated Gifs
• Videos (Short & Long Form)
• Employee Generated
Content (EGC)

Photography

Infographics

Graphic Recordings

Animated Gifs

Videos (Short & Long Form)

Employee Generated Content (EGC)

TheUsualSuspects
forVisualStorytelling

WHAT’S
NEXT?

Visual Storytelling-
Apps on the Rise

https://flipboard.com
Flipboard

https://medium.com
https://itunes.apple.com/us/app/
medium-everyones-stories/
id828256236?mt=8
Medium

http://1secondeveryday.com
https://itunes.apple.com/us/app/1-
second-everyday/id587823548?mt=8
https://play.google.com/store/apps/details?
id=co.touchlab.android.onesecondeveryday
1 Second Everyday

TIPS FOR
SUCCESS
4

BeTransparent,
Genuine & Consistent
Candidates should see exactly what your company culture
is all about–before they step into their first interview–
no matter what channel or device they’re utilizing.
#1

Develop a
Multi-Channel Strategy
Both active and passive candidates use a variety of social channels
for a number of different reasons. Having a presence on
multiple channels allows you to reach both audiences.
#2

Create Unique Content
for Each Channel
Don’t share identical content in each channel.
Each network has it’s own character and audience.
Create strong content–then use it to start a
conversation for your appropriate network.
#3

Be Different!
Aspire to create compelling content. Push yourself–be innovative.
Don’t imitate to be able to stand out from the competition.
Every brand has a unique INSIDE story.
#4

Q&A
Follow JWT INSIDE at:

THANK YOU.
For visual storytelling tips, how-to guides and additional resources,
contact us at: conversations@jwtinside.com
Follow JWT INSIDE at:

Cutting Through Candidate Clutter with Visual Storytelling

More Related Content

Viewers also liked (20)

Similar to Cutting Through Candidate Clutter with Visual Storytelling (20)

More from JWTINSIDE (18)

Recently uploaded (20)

Cutting Through Candidate Clutter with Visual Storytelling