How to Generate Leads Using Social Media

The document discusses using social media marketing to generate leads and business. It recommends setting up profiles on social media sites like LinkedIn, Facebook, and Twitter to attract visitors. It suggests engaging with your connections by reading their updates, helping them, and introducing people. Asking and answering questions on these sites can demonstrate your expertise and leave links back to your profile. Converting visitors into leads involves educating, engaging prospects with calls to action, offering promotions, and using landing pages. Metrics should track where visitors and leads are coming from.