Lead Generation from Online Networking
Download as PPT, PDF2 likes738 views
This document provides 10 steps for generating leads via online networking: 1) Have the right attitude of helping others to establish yourself as a resource and connector. 2) Set up profiles on professional networking sites and include details about your background. 3) Build your network by connecting with acquaintances and contacts from previous jobs. 4) Engage your connections by paying attention to their updates and looking for ways to help them. 5) Endorse other people on networking sites in order to gain endorsements in return.
![Connect with Me… Preferred: LinkedIn, Twitter, BlitzTime, Next Level Executives Online Community Blog: http://www.pc4media.net/blog Contributor: http://blog.hubspot.com Let me know how I can help… Peter Caputa IV [email_address] http://www.pc4media.net 508 579 6987 Follow Up BlitzTime Speed Networking Event?](https://image.slidesharecdn.com/hype9networkingonline-1211285346264775-9/85/Lead-Generation-from-Online-Networking-19-320.jpg)
Lead Generation from Online Networking
- 1. How To Generate Leads via Online Networking 10 Steps to Success Peter Caputa IV Founder, PC4Media www.pc4media.net HYPE9 - 5/20/08
- 2. 1. Have the Right Attitude Givers Gain – The more you help people, The More they’ll want to help you. Establish Yourself as a resource. Establish Yourself as a connector. Be clear how people can help you. Practice your “positioning statement”.
- 3. 2. Set Up Your Profiles Include Previous Jobs, Awards, Education Other Sites: Plaxo Facebook? Naymz BlitzTime Inquisix FastPitch Meetup
- 4. 3. Build Your Network Classmates, Coworkers, Family, etc Weekly Activities – People you meet, clients, partners, etc. Instantly See Who They Know…
- 5. 4. Exercise Your Connections/ Work the Online Room Pay Attention to Other’s Activities: Read your contacts’ job postings, q&a-s, profile updates, new contacts, etc. Reach out to see how you can help them. Proactively introduce people. Proactively endorse other people. Ask connections who TRUST you if they’ll introduce you to people. Again, focus on how you can help their contacts. Help your contacts first.
- 6. 5. Endorse Other People They Will Reciprocate Your Endorsement Leaves a Link to Your Profile on Their Page
- 7. 6. Ask & Answer Questions Answer Questions that Demonstrate Your Expertise Your answer leaves a link back to your profile. All of the people in the questioner’s network see your answer. Recommend Your Trusted Contacts as Resources
- 8. 7. Graduate to the Open Web/Blogosphere Identify blogs that talk about what you do and/or reach your audience. Start leaving relevant insightful comments on those blogs. Insert a link to your website/linkedin profile. Finding Blogs Technorati, sphere, google blog search Search google for “real estate blog” Del.icio.us, StumbleUpon, GReader Follow blogrolls (best)
- 9. 8. Start/Add to Conversations on Forums, Digg & Q/A sites Search for questions you can answer. Ask questions you need answered. Insert links to your website Others: Fluther LinkedIn Answers Digg/Reddit (Social Bookmarking) Twitter, FriendFeed Google Reader Share
- 10. 9. Starting a Blog? Be educational Link to Other People – They’ll link back. Find blog buddies. Ask people to leave their thoughts in the comments. Start a blog on your own website. Attracts more traffic from search engines Blog visitors are only a click away from reading about your business
- 11. BLOGGING = Networking on Steroids My Blog is My 24/7 Networking Event Where I am the: Host Expert Connector It allows me to: Introduce people and what they do to the world. Make Connections By Linking To Other Bloggers Establish Expertise, Authority…. Thought Leadership Answer Questions and Educate Prospects Get Prospects Engaged in a Conversation Let prospects get to know me on their timeline and terms Get Prospects to the Point Where they Are Ready to Buy Attract a crapload of traffic from search engines, other blogs and social media sites.
- 12. But, How Do I Get the Support of My Organization?
- 13. 10. Generate Leads & Business Most People Are not going to fill out your companies “contact us” form. You need to be more creative: Offers, Free Trials, Webinars, White Papers Good Calls to Action Placed Prominently Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.
- 14. Measure, Measure, Measure What Keywords Are You Ranking for in SEs?
- 15. Measure, Measure, Measure Where Are Visitors & Leads Coming From? What Keywords, Other Websites Generate the Most Leads?
- 16. Measure, Measure, Measure What Forms Convert Visitors to Leads the Best?
- 17. Measure, Measure, Measure What Marketing Activities Generate the Most Leads?
- 18. Measure, Measure, Measure What Does Your Marketing and Sales Funnel Look Like?
- 19. Connect with Me… Preferred: LinkedIn, Twitter, BlitzTime, Next Level Executives Online Community Blog: http://www.pc4media.net/blog Contributor: http://blog.hubspot.com Let me know how I can help… Peter Caputa IV [email_address] http://www.pc4media.net 508 579 6987 Follow Up BlitzTime Speed Networking Event?