How to Generate Website Visits and Convert More Sales Leads
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This webinar discussed how businesses can generate more traffic and sales leads through blogging. Marketing has changed as today's consumers are more educated, sophisticated, and technologically advanced. Businesses must adapt from traditional inbound marketing approaches to a customer-centric approach focused on blogging. The webinar covered how to attract and convert visitors through helpful, educational blog content tailored to the target audience. Key recommendations included blogging consistently on relevant topics, promoting blog posts on social media and email, and measuring results to optimize efforts.
How to Generate Website Visits and Convert More Sales Leads
- 1. How to Generate More Traffic and Sales Leads # S T M C W E B I N A R We d n e s d a y, O c t o b e r 2 2 | 1 : 0 0 - 1 : 3 0 P M C S T
- 2. Brittany Laeger A C C O U N T S T R AT E G I S T @ B M I Y O Brian Overson M A R K E T I N G A S S O C I AT E @ B R I A N O V E R S O N
- 3. Share Via Twitter # S T M C W E B I N A R Follow Us @ S T O RY T E L L E R M N
- 4. # S T M C W E B I N A R
- 5. Webinar Recording # S T M C W E B I N A R
- 6. Kathy Heil StoryTeller Partner • Passionate about results • 25+ years sales/marketing veteran • Mom of three great kids @kathleenheil kathy@storytellermn.com
- 7. Our Agenda # S T M C W E B I N A R 1. Marketing Has Changed 2. How Do We Adapt? 3. The Art of Attraction & Conversion 4. What You Can Do Today!
- 9. T O D AY ’ S C O N S U M E R I S … • More Educated • More Sophisticated • More Technologically Advanced • More Diligent • More Cautious • More Anxious T H A N E V E R B E F O R E ! # S T M C W E B I N A R
- 10. S O C I A L LY C O N N E C T E D O W N T H E I R S H O P P I N G E X P E R I E N C E I N C O N T R O L O F T E C H N O L O G Y D E M A N D C O N V E N I E N C E E X P E C T L AT E S T T E C H N O L O G Y C O N N E C T E D T O T H E I N T E R N E T # S T M C W E B I N A R
- 11. # S T M C W E B I N A R
- 13. How Do We Adapt? 2
- 14. vs. T R A D I T I O N A L I N B O U N D Cold Calling Cold Emails (SPAM) Interruptive Ads Marketer–Centric SEO Blogging Attraction Customer–Centric # S T M C W E B I N A R
- 15. Definition of a BUSINESS BLOG. A collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. By providing this value, blogs can easily and effectively draw prospects to your website. # S T M C W E B I N A R
- 16. Each Page is an OPPORTUNITY. The more indexed pages your website has, the more opportunities you have to get found online.
- 17. 0 30 60 90 120 150 180 Blog No Blog AverageMonthlyLeadGrowth Companies That Blog Generate More Leads Than Those That Don’t. 126% MORE LEADS # S T M C W E B I N A R
- 18. The Art of Attraction & Conversion3
- 19. Helpful is the new viral. # S T M C W E B I N A R
- 20. Know Your Audience. If the content on your blog doesn’t appeal to your target audience—your buyer personas—you’re never going to convert all of that traffic into leads and customers for your business. # S T M C W E B I N A R
- 21. Focus on ONE TOPIC per blog post. If you find you’re writing about something other than what you planned to write, it’s time to break up your post. # S T M C W E B I N A R
- 22. Publish as often as you want to get found online. Blog consistently and frequently. # S T M C W E B I N A R
- 23. Consistent Blogging Boosts Inbound ROI 82% of marketers who blog daily report positive ROI for overall inbound efforts. # S T M C W E B I N A R
- 25. Now that you have this great blog post, how do you promote it? ?# S T M C W E B I N A R
- 27. 1. Promote blog articles through social posts. 2. Answer questions and link back to a related blog post. 3. Use blog content as fodder to engage in a meaningful conversation. U S E S O C I A L M E D I A . # S T M C W E B I N A R
- 28. 1. Use your personas (and their interests/pain points) to segment your leads and send relevant blog posts. 2. Include articles in an email newsletter. 3. Create a weekly or monthly blog digest email. I N C L U D E B L O G P O S T S I N E M A I L .
- 29. 1. Add a blog link to your other content. 2. Add a blog link to you business card. 3. Add blog articles to a “resource center”. 4. Add a blog link to your email signature. 5. Encourage blog subscriptions. O T H E R B L O G P R O M O I D E A S . # S T M C W E B I N A R
- 30. Use your blog to provide remarkable, educational, helpful, industry-related content meant for your target audience. Blog consistently and frequently to reap maximum benefits. Optimize your content with keywords to get found via search. K E Y TA K E AWAY S 1 2 3 # S T M C W E B I N A R
- 31. Optimize your content for lead generation by adding a relevant CTA to each post. Promote your blog content in channels like your website, social media, and email. Measure and analyze your blog so you can do more of what works (and less of what doesn’t). K E Y TA K E AWAY S 4 5 6
- 32. What Can You Do Today?4
- 33. 1. Start a free blog, continue to blog and then blog some more! 2. Use Google Adwords to help determine your keywords. 3. Create Landing Pages with Unbounce to convert visitors to leads ($49/month). 4. Use LeadIn to understand who is engaging with your content. 5. Use Google Analytics to monitor visitors and traffic. W H AT C A N Y O U D O T O D AY ? # S T M C W E B I N A R
- 34. + # S T M C W E B I N A R
- 35. # S T M C W E B I N A R
- 36. Subscribe to the StoryTeller Blog! H T T P : / / I N F O . S T O RY T E L L E R M N . C O M / S U B S C R I B E - T O - S T O RY T E L L E R S - B L O G # S T M C W E B I N A R
- 37. Questions? ?# S T M C W E B I N A R
- 38. Thank you! kathy@storytellermn.com # S T M C W E B I N A R
- 39. How to Generate More Traffic and Sales Leads # S T M C W E B I N A R We d n e s d a y, O c t o b e r 2 2 | 1 : 0 0 - 1 : 3 0 P M C S T # S T M C W E B I N A R