How to Get a Product Manager Job
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This document provides an overview of how to get a job as a product manager. It discusses the typical responsibilities of a PM, which include understanding customers, developing requirements, prioritizing resources, serving as the launch lead, and collecting feedback. The hiring process is explained, with advice about optimizing resumes and interviews. Key interview skills are emphasized, such as using the CIRCLES method to structure responses. Different career paths for PMs are also outlined.
How to Get a Product Manager Job
- 1. How to Get a Job Product Manager
- 3. My new book on product management (PM) interviews 3 #GetPMJob
- 4. Agenda Agenda Role & responsibilities Hiring process PM Interview What I’ve assumed You’re looking to transition into PM This class is not for Experienced PM professionals Resources Decode and Conquer – world’s first book on PM interviews Quicksheet.co – class videos on preparing for specific PM roles 4 #GetPMJob
- 6. What Product Managers “Can” Do 3 4 1 6 PM Marketing #GetPMJob 2
- 7. Product Managers “Could” Do it All 7 #GetPMJob
- 8. What Product Managers “Typically” Do Understand the customer 8 Develop requirements Prioritize resources #GetPMJob Serve as launch lead Collect feedback
- 9. Understand the customer Develop requirements Prioritize resources Primary POC for launch Collect feedback Understanding the customer Personas 1 1. 2 2. 3. 5 3 4 9 #GetPMJob 4. 5. Name and alias Problem quotes Age, day in the life, thoughts & feelings Goals Behavioral variables
- 10. Understand the customer Develop requirements Prioritize resources Primary POC for launch Collect feedback Developing requirements User stories As a <role>, I want <goal/desire> so that <benefit>. Examples As an administrator, I want to be able to add/delete/change my boss’s schedule so that I don’t have to use his password. As a Facebook user, I want to see out-of-town friends who send status messages in my hometown first, so that I can send them a note. 10 #GetPMJob
- 11. Understand the customer Develop requirements Prioritize resources Primary POC for launch Prioritizing resources Prioritization matrix User Story Revenue Customer Satisfaction Implementation Difficulty Overall Story A 3 3 1 9 Story B 2 2 2 6 Story C 1 1 3 3 11 #GetPMJob Collect feedback
- 12. Understand the customer Serving as launch owner Responsibilities Manage project execution Primary exec contact Primary product contact Primary press contact Key documents Product FAQ 12 #GetPMJob Develop requirements Prioritize resources Primary POC for launch Collect feedback
- 13. Understand the customer Develop requirements Prioritize resources Evaluating customer feedback A/B test: Adding “upload photo” to social network sign-up flow Lift P-Value # of users completing signup -13.21% 0.02 Profile completeness +1.65% 0.01 # of users the posted +2.11% 0.05 # posts +4.85% 0.01 # of invites sent +2.36% 0.02 1 day retention +2.12% 0.07 7 day retention +1.08% 0.20 30 day retention N/A N/A 13 #GetPMJob Primary POC for launch Collect feedback
- 14. Day-in-the-life of a PM 8:15a Go through emails 8:45a Read TC; check out Nest UI 9a Review mock-ups with designer 10a Lead daily stand-up meeting 10:30a Check email 11:30a Customer call with sales team 12p Lunch meeting with market research team 1p Last minute prep for product roadmap review 2p Product roadmap preso to executives 3p Send out meeting notes to team 3:30p Lead eng. call with Google to discuss API implementation 4:30p Review A/B test results 5:30p Work on product roadmap & tweak product backlog 14 #GetPMJob
- 16. Most hiring managers scan resumes in 6 seconds 16 #GetPMJob
- 18. If you really want the PM job… 18 #GetPMJob
- 19. How one person’s design project turned into a job 19 #GetPMJob
- 20. Top tier press mentions 20 #GetPMJob
- 23. Google PM role Top 3 skills • Product design (& development) • Technical skills • Analytical skills 23 #GetPMJob
- 24. Example Google PM interview questions Area Example Product design You are the PM for Google+. What killer feature would you build? Analytical How many queries per second does Gmail get? Strategy Why is Google Trusted Stores strategically important? Technical Write an algorithm that detects meeting conflicts. Behavioral Tell me a time when you influenced engineering Warm-Up Tell me about yourself. Why Google? Why PM? 24 #GetPMJob
- 25. Reasons why PM candidates get dinged General No structure / plan Poor judgment Not composed Product design Limited creativity Analytical Can’t crunch numbers 25 #GetPMJob
- 26. CIRCLES method™ C omprehend the Situation I dentify the Customer R eport the Customer’s Needs C ut, Through Prioritization L ist Solutions E valuate Tradeoffs S ummarize Your Recommendation 26 #GetPMJob
- 28. Managing your PM Career 28 #GetPMJob
- 29. The product manager career path 29 #GetPMJob
- 30. Q&A Where to Find Me Email lewis@impactinterview.com Type your questions into the chat box LinkedIn http://www.linkedin.com/in/lewislin Twitter @lewis_lin Class videos QuickSheet.co 1:1 coaching ImpactInterview.com Want to help? If you liked my book, leave a review on Amazon.com 30 #GetPMJob PM Book Decode and Conquer