How To Go Viral: Lessons From The Most Shared Content 2015
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This document provides insights into what types of content tend to go viral and strategies for creating shareable content. It analyzes highly shared posts from 2015 and identifies common elements like being surprising, leveraging trends, inspiring people, using cute animals/babies, and being amusing or controversial. Other shareable elements include providing warnings, secrets to success in areas like love/dating, health tips, and heartwarming stories. The document advises including emotional elements, shareable content types like facts/images, resonating topics, and engaging formats like quizzes or lists. It stresses the importance of headlines that utilize these shareable elements to maximize sharing of content.
How To Go Viral: Lessons From The Most Shared Content 2015
- 1. How To Go Viral Insights from the Most Shared Content of 2015
- 2. Viral Posts Are Outliers #WriteOn
- 3. #WriteOn
- 4. Insightful Outliers • We can learn from viral posts and examine the elements that helped them go viral • Gain insights into what we can do to make our content more shareable #WriteOn
- 5. Not Looking at Celebrity Content
- 6. How To Go Viral 2015 Examples #WriteOn
- 7. 1. Surprising Champagne Prevents Alzheimer’s Disease (938,000 shares)
- 8. 1. Surprising The Cause of Addiction Is Not What You Think (2m shares)
- 9. 2. Leverage A Trend Zombie-Themed Cruise (1.5m shares & 400,000 comments)
- 11. 3) Inspire people 51 Beautiful Sentences in Literature (1.4m shares)
- 12. 4) Create Stunning Picture List Posts 52 Places To Go In 2015 (522,000 shares)
- 13. The Guardian: Overpopulation, Overconsumption in Pictures (700,000 shares)
- 14. 5) Exploit Cute Animals & Babies This Site Will Make A Stuffed Animal Clone Of Your Pet (683,000 shares)
- 16. 6) Be Amusing Earth Endangered By New Strain Of Fact-Resistant Humans (1.4m Shares)
- 18. When You Realise, You’ve Had One Too Many (827,000 shares)
- 20. Interactions (likes/shares) of Donald Trump’s FB Posts
- 21. 8) Quiz People What Is Your Most Dominant Character Trait? (3.9m shares)
- 22. 8) Quiz People The Color Quiz (5m Shares)
- 23. Baby Name Popularity Interaction (781,000 shares)
- 26. 10) Tell Them The Secrets Of Success How Successful People Stay Calm (127,000 shares)
- 27. 10) Tell Them The Secrets Of Success
- 28. 11) Health, Diet & Fitness Tips
- 29. The Only 12 Exercises You Need (968,000 shares)
- 30. 12) Secrets of Love & Dating
- 31. To Fall In Love With Anyone, Do This. (885,000 shares)
- 32. This Is How We Date Now (1.6m shares)
- 33. 13) Secret To A Long Life 109-Year Old Woman Says Secret To Long Life Is Avoiding Men (1.9m shares)
- 34. 14) Share A Heart Warming Story Husband 108, Wife 105, Celebrate 82 Years Married (580,000 shares)
- 35. What Can We Learn? • Viral posts are outliers • Not just about content but ignition and amplification • Are there common elements to viral posts that make them shareable? • Combined elements eg quiz on a popular topic, picture list posts
- 36. Shareable Elements? Emotional element Content Element Topic Element Format Element Amusing Surprising Heart Warming Beautiful Inspiring Warning Shocking Images Facts Charts Quotes Video Interaction Trending topic (e.g. Zombies) Health & fitness Cats & Dogs Babies Long Life Love List Post Quiz Story Curation Research Insights Practical Tips
- 37. Content Creation Questions • Does the content have an emotional element? • Does the post include shareable content types, such as facts, images and quotes? • Is the topic one that resonates with your audience? Is it trending? • Is the format one that works well with your audience, such as practical tips or a quiz?
- 38. Headlines • Great headlines matter • Can you use the shareable elements? 1. Emotional words e.g. Surprising 2. Topic e.g. Zombies 3. Type e.g. Facts 4. Format e.g. List post “10 surprising facts about Zombies”