Sandro Esteves presented on how to implement a Quality Management System (QMS) based on ISO 9001 in a fertility center. He discussed 9 key steps: 1) appointing a quality manager, 2) establishing the mission, policies and objectives, 3) identifying processes and standardizing procedures, 4) registering quality actions, 5) auditing to ensure compliance, 6) monitoring performance, 7) continual improvement activities, 8) formally documenting the system, and 9) undergoing certification. The presentation provided details on how Esteves' clinic, ANDROFERT, successfully implemented these steps to achieve ISO 9001 certification and continuously improve their quality of care.