The document discusses implementing a Quality Management System (QMS) based on ISO 9001 standards in a fertility center. It describes the key steps to set up a QMS, including defining quality policies and objectives, documenting processes and procedures through standard operating procedures (SOPs), training personnel, registering quality actions, auditing conformity, and using information to support decision making and continual improvement. The goal is to establish coordinated activities to direct and control the organization to continuously improve performance and ensure quality.