How to increase traffic to your WordPress website.
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The document outlines a four-step approach to increasing traffic to a WordPress website: create valuable content, promote it via social media and newsletters, optimize for search engines and advertising, and measure the effectiveness of the strategies implemented. It emphasizes the importance of understanding your audience and adjusting content based on performance metrics. Additionally, successful website setup involves ensuring credibility through design, compliance with SEO standards, and strategic call-to-actions.
How to increase traffic to your WordPress website.
- 1. How to increase traffic to your WordPress website.
- 2. How to increase traffic on your WordPress website. Step 1 – Create Step 2 – Push Step 3 – Optimize Step 4 – Measure
- 3. Step 1 - Create Your website should be a “hub” for your customers.
- 4. Step 1 - Create New ideas for your blog: • Lists or top 10s • Events • Announcements and press • Advice • Case studies • Portfolio debuts • Podcasts • Videos • SlideShare • Infographics Create valuable content for your website. For more ideas check out: http://www.liquisdesign.com/10-ways-to-use-your-small-business-blog/
- 5. Step 2 - Push So you have better content, Great! Now you just need someone to see it.
- 6. Step 2 - Push Basic ways to share your content: • Manually sharing • Share buttons on your site • Newsletters
- 7. Step 2 - Push Where to share your content matters. Choosing the right social media platform for your industry and content: • Google+ (Anything that links back to your site will help SEO) • Facebook, Twitter, LinkedIn (All information types) • Instagram (Pictures and video) • SlideShare (B2B resources)
- 8. Step 3 - Optimize Increase your organic and paid traffic.
- 9. Step 3 - Optimize Search Engine Optimization (SEO). • How does it all work • Simple steps to improve your rankings • Helpful tools Note: These bullet points were elaborated on conversationally by Brad Ball at Liquis Design at a WordPress workshop. For more information about how SEO can help your website give him a holler.
- 10. Step 3 - Optimize Advertising your content. • Find your best platforms (social media vs. AdWords) • Target your audience • Remarketing • A/B testing
- 11. Step 4 - Measure So you have optimized content pushed out to your audience… Now what?
- 12. Step 4 - Measure Learn what’s working, and what’s not. • Is there a certain type of content that your audience responds to more than others? • Is there a platform where your content is getting more interaction? • Are your posts ranking organically? • Are there different ads that drive more traffic than others?
- 13. Step 4 - Measure Tools to help you answer these questions: • Google Analytics • Google Analytics Chrome Extension • Bit.ly • Mailchimp • Webmaster Tools • Advertising Analytics
- 14. Setting up your website for Success How to set up your website to convert visitors into customers: • Build credibility through remarkable design • Be in compliance with current website requirements. – A responsive, mobile friendly, site is now required by Google for search rankings, and expected by your audience. • Have the right tools installed and configured to execute and measure your actions. • Have the right call-to-actions in the right place. – Considering user experience and marketing funnels on your website can help you build business.
- 15. Thank You!