Content Marketing Networking Presentation
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This document provides information on the digital marketing services offered by Peaksmedia, including web design and development using the WordPress platform, eCommerce solutions, site maintenance, search engine optimization (SEO), search engine marketing (SEM), email marketing, content marketing, and social media marketing. It describes strategies for SEO including keyword research, creating and optimizing content, internal linking, backlinking, and analytics. It also discusses email marketing and tools for productivity and collaboration.
Content Marketing Networking Presentation
- 1. Digital Solutions for your Business Web Development & Online Marketing PEAKSMEDIA.COM.AU
- 2. Designs Built Exclusively on the WordPress Platform • Custom Web Designs • eCommerce Solutions • Site Maintenance & Security • Search Engine Optimisation • Search Engine Marketing • Email Marketing PEAKSMEDIA.COM.AU OUR SERVICES:
- 3. PEAKSMEDIA.COM.AU If you build it will they come?
- 4. PEAKSMEDIA.COM.AU • Content Marketing • Search Engine Optimisation • Search Engine Marketing • Email Marketing • Social Media Marketing
- 5. • How-to content: Specific Advice, Tips • Content that educates: Display your knowledge on a subject • Customer Generated Content: Testimonials and Reviews • Other Peoples Content: Articles that mention you Create Content that Builds Trust PEAKSMEDIA.COM.AU
- 6. • Blogs, Photos, Videos, Newsletters, Webinars • Your site, Other sites, Social Media • Create a Monthly Content Schedule PEAKSMEDIA.COM.AU Content Marketing
- 7. PEAKSMEDIA.COM.AU Creating and distributing valuable, relevant, and consistent content. CONTENT MARKETING
- 8. PEAKSMEDIA.COM.AU SEO: Formula • Keyword Research • Create New Content • Map Keywords to New and Existing Content • Add Internal Links • Build Backlinks • Analyse and Strengthen • Repeat
- 10. Mobile Responsive PEAKSMEDIA.COM.AU Search Engine Page Rank
- 11. PEAKSMEDIA.COM.AU The process of getting traffic to your website via “natural” search results on search engines. SEARCH ENGINE OPTIMISATION
- 12. Search Engine Marketing • SEO: Paving Your Way to the Top • SEM: Pay Your Way to the Top PEAKSMEDIA.COM.AU
- 13. • Hire a Professional • Can Be Costly • Immediate Results • Short Term Solution PEAKSMEDIA.COM.AU Search Engine Marketing
- 14. • Connect Your Site • Grow Your List • Links/Downloads • eCommerce PEAKSMEDIA.COM.AU Email Marketing
- 15. PEAKSMEDIA.COM.AU • Communicate Regularly • Maintain your Brand • Review and Restructure Email Marketing