How to inspire content and dev teams to get the results in search you need.
0 likes1,632 views
The document provides a guide on how to effectively inspire content and development teams to achieve desired SEO results. It includes a checklist of actions and considerations for publishing, emphasizes the importance of collaboration and communication, and highlights overcoming common objections to SEO practices. Key themes revolve around the adventures of SEO, utilizing tools and resources, and the significance of measurement for success.
![“As a developer, I need to know why I should be
doing your SEO [insert expletive] because otherwise
you are wasting my time - [insert expletive]”
#brightonseo @stevewbeales](https://image.slidesharecdn.com/stevenwilsonbealescontentdev-210909135251/85/How-to-inspire-content-and-dev-teams-to-get-the-results-in-search-you-need-23-320.jpg)
![“As a developer, I need to know why I should be
doing your SEO [insert expletive] because otherwise
you are wasting my time - [insert expletive]”
#brightonseo @stevewbeales](https://image.slidesharecdn.com/stevenwilsonbealescontentdev-210909135251/85/How-to-inspire-content-and-dev-teams-to-get-the-results-in-search-you-need-24-320.jpg)
How to inspire content and dev teams to get the results in search you need.
- 1. How to inspire content and dev teams to get the results in search you need. Steven Wilson-Beales | Global slideshare.net/stevenwilsonbeales @stevewbeales
- 5. @stevewbeales A Simple SEO Story #brightonseo
- 6. Potential Users Casual Users Loyal Users Social Media non-follower Discovery through top positions on search Radio listeners Website visitors App Users Newsletter subscribers Social Media Followers Podcast subscribers A Simple SEO Story #brightonseo
- 7. Working with Content teams @stevewbeales #brightonseo
- 8. SEO: It Ain’t Easy!
- 9. #brightonseo @stevewbeales The Competition are coming!
- 10. Fine Tuning our performance @stevewbeales #brightonseo
- 11. The Super Amazing SEO Publishing Checklist
- 12. The Super Amazing SEO Publishing Checklist 1. Specific Actions 2. What to consider before, during, and after publication 3. Google Trends - primary and secondary keywords 4. Headline, the abstract, the structure of the article, the url slug 5. Link to related articles
- 16. 'I haven’t got time to do SEO’ #brightonseo @stevewbeales
- 17. @stevewbeales #brightonseo 'We haven’t ranked for that before so there’s not a chance in hell we’ll ever be able to.’
- 18. ‘Yeah I know SEO. It’s all about making that light in Wordpress go Green.’
- 19. ‘We’ve always ranked well for that topic, so we’ll use the same formula as last year.' @stevewbeales #brightonseo
- 21. SEO is an adventure, never a chore!
- 22. Working with Developers #brightonseo @stevewbeales
- 23. “As a developer, I need to know why I should be doing your SEO [insert expletive] because otherwise you are wasting my time - [insert expletive]” #brightonseo @stevewbeales
- 24. “As a developer, I need to know why I should be doing your SEO [insert expletive] because otherwise you are wasting my time - [insert expletive]” #brightonseo @stevewbeales
- 25. @stevewbeales #brightonseo Dealing with SEO Frustration
- 26. #brightonseo @stevewbeales Is SEO a Black Box?
- 27. @Ahrefs Blog #brightonseo Where the hell do you start?
- 28. Identify Small projects with BIG impact @stevewbeales #brightonseo
- 29. The Power of a Successful Case Study #brightonseo #brightonseo @stevewbeales
- 30. #brightonseo @stevewbeales Don’t Forget: Attend Measurement Meetings
- 32. #brightonseo @stevewbeales Your SEO HIGH FIVE Plan A Simple SEO Story Threats Super Amazing Publishing Checklist Find Your SEO Heroes Tools & Resources Communication Understand objections to SEO Start Small The Power of a Successful Case Study Attend Measurement Meetings