Using Anthropological Methods in SEO

USING
ANTHROPOLOGICAL
METHODS IN SEO
Helene Jelenc
BrightonSEO Sept 9/10

Born in Pennsylvania, USA.
#BrightonSEO

Lived in US, Mexico, Italy, UK, + Slovenia.
#BrightonSEO

Mother of chickens and a cat.
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what is
anthropology
#BrightonSEO

anthropologists
are obsessed
with culture and
as seos, you
should be, too.
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Sharing a
common
language leads
to effective
communication.
#BrightonSEO

richer data and
understanding
=become an expert
(EAT)
#BrightonSEO

identify pain points
through
observation
=create innovative &
culturally relevant solutions
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how to study relationships
and cultures
=removes friction between
user, website, & search
engine
#BrightonSEO

key
relationships
in seo
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Literature Review Resources
•
•
•
•
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Participant
Observation
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Qualitative Analysis
Can be done with text,
video, audio, or photos.
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codes (categories)
variables
cases
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code marks
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text to be analyzed

anthro x seo
example 1
Join local FB group to do
participant observation
to learn about the local
culture and decision-
making process.
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anthro x seo
example 2
Conduct interviews with
your client or other
experts in the field to
learn what motivates
and inspires them.
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anthro x seo
example 3 Utilize your literature
review to create content
to establish yourself as
an expert.
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There is an inevitably
political nature of
knowledge production
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Everyone has a
right to privacy.
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Private vs
public is
blurred on the
internet.
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Personal data
is data that can
identify you
directly or
indirectly.
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It is your
responsibility
to protect
participants.
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Informed and
ongoing consent
is part of social
research best
practices.
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Is deception ever
okay?
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thank you!
#BrightonSEO
Let's Chat!
helene@wallflowerstudios.si
@wanderinghelene

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