How to leverage content marketing to get more students
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Arthur Gopak, CEO of AlphaGamma, discusses how businesses can leverage content marketing to attract young professionals through a business portal. He advocates creating and distributing valuable, consistent content that offers value to the target audience without immediately focusing on sales or promotions. By following principles of content creation, promotion, and conversion - such as preparing relevant content, framing it well, offering value first before asking anything in return, and giving it time - conversions and business results will eventually follow.
How to leverage content marketing to get more students
- 1. How to leverage Business portal for young professionals to get more students content marketing Arthur Gopak CEO at AlphaGamma
- 3. Worked for SMEs and corporations Consulting international companies for the past 7 years
- 4. AlphaGamma Business portal for young professionals
- 6. Content marketing is a strategic profitable customer action. marketing approach focused on audience — and, ultimately, to drive attract and retain a clearly defined relevant, and consistent content to creating and distributing valuable, © Content Marketing Institute
- 7. The Internet is noisy Advertisers are still fighting hard for the attention
- 8. InstaEverything It takes 8 seconds to see if your content is relevant. If it is not, change the message.
- 9. Banner ads are still dead
- 11. Summary Fake clicks High engagement 0 conversions
- 12. Why would anyone check your stuff if they don’t know you?
- 13. value first Only then your curious readers It is about offering might listen to your story
- 14. 3 core content marketing principles Content creation Content promotion Content conversion
- 15. Content creation
- 16. to stand out Your content has
- 17. Like, for real
- 21. Cambridge Analytica case An attempt to tailor content to the target audience
- 22. Pick the channel where your audience is
- 24. Opportunity Feed The easiest way to discover opportunities
- 26. What can be measured, can be improved © Michael Dell
- 30. We are a living proof it works
- 31. 25-34 18-24 35-44 45-54 55-64 65+ tablet & smartphonedesktop & laptop Median age Sources: Google Analytics, Alexa, LinkedIn, Instagram, Facebook & Twitter Insights Top 5 visiting countries OUR AUDIENCE Average annual income Monthly views on all channels Male Female
- 32. Prepare relevant content Frame your content Offer value first Give it time Conversions will follow
- 34. Loved the slides? Let’s chat! Arthur Gopak CEO & Editor-in-Chief At AlphaGamma agtm.eu/icfslides2018 @GPacHQ/arthur.gpac /agopak +31617871114 Meet us at Stand #17!