Open Book Primer Business Model Canvas
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This document provides an overview of the Business Model Canvas, which is a tool for developing new business models based on the work of Osterwalder and Pigneur. It outlines the key elements of the Business Model Canvas, including customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The goal of the Business Model Canvas is to help aspiring business owners and entrepreneurs develop solutions to problems by considering all aspects of how the business will operate.
Open Book Primer Business Model Canvas
- 1. A Primer on Business Model Canvas Business Model Canvas is based on Osterwalder and Pigneur’s Business Model Generation. These questions have been designed by Global Entrepreneurship Educator, LaTanya White, based on her study, interpretation and delivery of the material to aspiring business owners and entrepreneurs across the country. Learn more about LaTanya at www.latanyawhitebiz.strikingly.com Start with your Why: Watch the first 6 minutes of Simon Sinek’s TED Talk then write the problem your business solving at the top of the page. Customer Segments: What type of people are you solving this problem for? Value Proposition: What is the functional and emotional solution you are providing for your Customers? Channels: How will you deliver your marketing messages? Your products and services? How will these efforts show up in your Cost Structure? Customer Relationships: How do your customers want you to interact with them? Revenue Streams: What products and services will your customers pay for? At what rate? Key Resources: What physical, intellectual, financial and/or human resources do you need to deliver on your Value Proposition? Key Activities: What does your business need to do day in and day out in order to deliver on your Value Proposition? Key Partnerships: What organizations or relationships do you need to have in place to deliver on your Value Proposition? Cost Structure: What will your resources cost you? Cost Structure has a direct, one- to-one relationship with your Key Resources.