How to Manage a Great SEO Team: 11 Proven Tips
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The document outlines 11 proven tips for managing an effective SEO team, emphasizing the importance of continuous learning and communication to keep team members engaged and informed. It highlights the necessity of utilizing up-to-date technology, tracking time for profitability, and providing constructive feedback while recognizing and rewarding employee contributions. To foster a positive work environment, leaders should maintain an open-door policy and appreciate employees' achievements, ultimately resulting in a happy and successful team.
How to Manage a Great SEO Team: 11 Proven Tips
- 1. How to Manage a Great SEO Team: 11 Proven Tips A great SEO team is only as good as the people in it because they play a critical role in making the company and clients successful.
- 2. Create an Environment in Which People Are Always Learning If your team feels they are not keeping up with the latest advances in machine learning, AI, content, etc., they are going to leave and find a new job where they will. In our weekly SEO meetings, we always have roundtable discussions about what is new in SEO and we share our experiences. Always Keep Your Team in the Loop About What Is Going on so They Feel They Are Part of Something Great Conversely, if you lose business, let them know why you lost the business and see if there is a common theme so you know what you need to do to get better or can fix the issue at the top with the senior leadership team. If you win some big accounts, let them know and let them prepare audits and help in new businesses pitches or RFIs and RFPs.
- 3. Listen to Everyone’s Ideas & Be Flexible Sometimes your team might think of something you did not think of, but collectively you can bring all your experiences, methodologies, and tests to the table and come up with winning strategies and tactics to make your clients successful. Make Sure You Have the Greatest Technology & Know What Else Is Out There SEO is always changing. New vendors are constantly entering the marketplace with new solutions. Make sure you bring in vendors to help you solve some of your problems and keep your team up to date on the latest technologies available.
- 4. Track Your Time This is one of the most important aspects of managing the team that most people hate (i.e., putting in your time). At an agency, your end goal is to make sure you’re profitable. Putting in your time helps you reach that goal to show where you: Have too many resources. Don’t have enough resources and need to hire. Should charge the client more because you’re going over hours every month. Invest in a good technology to keep track of time and profitability.
- 5. Attend Conferences You may think you’re the hottest and smartest SEO in town. But there are veterans who have more experience than you and offer a wider knowledge base that you must tap into, too. Review the speakers to learn about their experiences and background to see if the topic is a good fit based on your own experience. Give Feedback & Be Fair One of the best pieces of advice I can give after doing many reviews is to always give both positive and negative feedback. If your employee has things they need to work on – let’s say communication, answering client questions, or preparing presentations – they need to hear the truth.
- 6. Promote Employees Who Deserve It If you have some employees who have really been proactive, have gotten great results for their clients, who go above and beyond all the time, are loved by the client, upsell these clients on other services (i.e., content, local search, etc.) reward this person by bringing them up to the next level. Always give them a good pay increase with the promotion. Be Flexible If an employee is responsible, always on client calls, gets their work done, produces good deliverables and manages accounts well, give them an incentive, like maybe a work from home day or a day to come in late. This also goes a long way.
- 7. Make Employees Feel Appreciated If an employee does something great, share it with the rest of the organization through email, announcing it in your newsletter, company meetings, etc. This will make your employee feel the love. Always Have an Open-Door Policy If your employee is having an issue – whether personal or work-related – that can impact their work, let them know you’re always there for them. Hear them out and be reasonable.
- 8. There are always more things you can do, but if you follow these tips, you will have a happy team that will not only produce great results for your clients, but they will stick around for awhile. FOR MORE INFORMATION VISIT US : www.topseovas.com