This document discusses improving innovation and managing change. It notes that over 75% of change attempts fail due to various traps and pitfalls. These include a lack of shared vision, unclear benefits, no implementation plan, weak leadership skills, and an unsupportive culture. The document advocates using a robust change framework with active leadership, the right team, skills development, a positive culture, change resilience, a compelling vision and business case, and clear priorities and plans. It argues this approach can help bridge the gap between the current and target situations and enable successful innovation and change.