How to make Linkedin work for you
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The document outlines Julie Gallaher's presentation on using LinkedIn for local search marketing. The presentation covers optimizing LinkedIn profiles, using groups, answers and events to build authority, creating a business page, using LinkedIn for job searching and advertising, and concludes by providing Julie's social media contact information.
How to make Linkedin work for you
- 1. GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 2. JULIE GALLAHER Get on the Map Local Search Marketing Please check-in on Foursquare or Facebook and Tweet I’m @metro_chamber with @juliegallaher and the #linkedinsmarties GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 3. TODAY’S AGENDA 1. Basic Facts about Linkedin 2. Power Up Your LinkedIn Profile so You’ll Be Found 3. Build Authority with LinkedIn’s Super Applications – Groups, Answers & Events 4. Creating a LinkedIn Business Page 5. LinkedIn Job Search – Your Own Online Placement Agency 6. LinkedIn’s Powerful Advertising Platform – Laser Delivery of Your Message to your target audience – C-Level, admins or anywhere in between 7. Quick evaluation of volunteers profiles GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 4. 1. LINKEDIN BASIC FACTS GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 5. 1. LINKEDIN BASIC FACTS Want more LI infographics? http://pinterest.com/getonthemap/linkedin/ GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 6. 2. POWER UP YOUR PROFILE SO YOU’LL GET FOUND http://www.linkedin.com/profile/view?id=36762302&locale=en_US&trk=tyah http://www.linkedin.com/in/juliegallaher TIP --- Figure Out Your Most Important Key Phrase GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 7. 2. PROFILE - 5 PLACES FOR YOUR KEY PHRASE Professional Headline (click on name) Current Occupation Past Occupation Summary Experience GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 8. 2. PROFILE - ADD AN APPLICATION Have you written a book or paper – Publication Do you blog – wordpress or blogger app Travel to Important Conferences – TripIt Read good books – Amazon Rated as top lawyer – Martindale GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 9. CONNECT WITH EVERYONE http://linkedin.com/in/juliegallaher Connect – with your real life & social media friends – email, facebook status updates Connect with LIONs GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 10. 2. PROFILE - RECOMMENDATIONS Start by giving Then ask – specific to the job Don’t ask strangers It would be wise you to meet Julie and work with her if you are a business owner and trying to grow your business online. Julie has proven she can build her own business as well as teach others to do the same thing. She is an instrumental figure in helping traditionally non- tech-savvy businesses turn thee page and move themselves online in a meaningful way.” Andrew Johns – Internet Marketing Manager, Twitter GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 11. 2. PROFILE - ORGANIZE Export your list Send Linked in Mail to your contacts – maximum of 50 in a batch Make LinkedIn a regular activitiy – Update with community or industry info on a regular basis These updates keep you front of mind with your contacts – seeing your message on their home page. GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 12. 3. BUILD AUTHORITY WITH LINKEDIN’S SUPER APPLICATIONS --- GROUPS Join and participate in some groups Regional – Industry Specific – Educational Scour the groups for connections you’d like to make Sacramento Metro Chamber – bank CEO – look for connections Start your own group Pinterest Networking Group Largest Pinterest group on LinkedIn Group founder can email once a week GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 13. 3. BUILD AUTHORITY WITH LINKEDIN’S SUPER APPLICATIONS - ANSWERS Ask a question Answer a question Subscribe to your favorite categories Become an EXPERT GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 14. 3. BUILD AUTHORITY WITH LINKEDIN’S SUPER APPLICATIONS - EVENTS Events appear on your profile Events appear in Google Events appear in LinkedIn Calendar Events appear on your business page Shareable by your friends/fans on their social networks http://linkd.in/Ha7Q0L GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 15. 4. CREATING A LINKEDIN BUSINESS PAGE 1. Optimize your Overview tab Approximately 50 words. Use good ones with a call to action 2. Create interesting updates 3. Get recommendations for your services of products GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 16. 5. LINKEDIN JOB SEARCH GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 17. 5. LINKEDIN JOB SEARCH Just Joined - New people from your network Check out the people who check you out Upgrade your account GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 18. 6. LINKEDIN ADVERTISING Let’s go Live! http://linkedin.com/in/juliegallaher GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 19. CONNECT WITH ME! Let’s go Live! http://linkedin.com/in/juliegallaher GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 20. FOLLOW GET ON THE MAP Let’s go Live! http://linkedin.com/in/juliegallaher GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
- 21. KEEP IN TOUCH Twitter http://twitter.com/juliegallaher LinkedIn http://linkedin.com/in/juliegallaher LinkedIn http://www.linkedin.com/company/get-on-the-map-local-search- marketing Facebook http://facebook.com/getonthemap Pinterest http://pinterest.com/juliemarg/get-on-the-map Eventbrite http://getonthemapsacramento.eventbrite.com Google+ https://plus.google.com/u/0/114799416896311124012/posts GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
Editor's Notes
- #7: Show linked in people search – sacramento social media consultant sacramento search engine optimization sacramento reputation management then show google search sacramento social media consultant
- #10: Connect – upper right hand corner – add connectionsLIONs – Linked In Open Networkers
- #13: Metro Chamber 1467 members – uses as lead source for membership recruiting -
- #16: Show how my page shows in Google