How to Market Your Practice More Efficiently and Effectively
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This document outlines a 5-step process for effectively marketing a medical practice, focusing on prioritizing efforts, creating a solid plan, delegating responsibilities, automating processes, and evaluating outcomes. The presenter, Michael Roberts, emphasizes the importance of understanding specific marketing needs, such as increasing patient referrals, and implementing automation tools to save time. Successful marketing strategies include enhancing online presence, utilizing social media, and systematically assessing results to refine efforts.
How to Market Your Practice More Efficiently and Effectively
- 1. 1 How to Market Your Practice More Efficiently and Effectively PATIENTS + PATHOLOGIES + PROCEDURES 1
- 2. Presenter Michael Roberts Marketing Director, Mudbug Media P3 Inbound Patients + Pathologies + Procedures P3 Inbound
- 3. People Are Busy - Especially Dr. Smith It’s easy to let marketing fall to the wayside simply out of a lack of time to get things done.
- 4. 5-Step Cycle To Marketing Your Practice Prioritize Your Efforts Create A Solid Plan Delegate Responsibilities Automate Processes Evaluate Your Process & Refine 1 2 3 4 5
- 6. Dr. Smith Needs More Referrals !!! REFERRALS from FRIENDS & FAMILY It is important to know what Dr. Smith’s business need is, that way, he can pick out the right tactic for EXAMPLE --- PRIORITIZE
- 7. Plan Out The Tactics 2 S aves you time in the long ru n
- 8. Add a referral page to your website WAYS YOU CAN PLAN OUT TACTICS Hand out info to patients at your desk Run a Facebook campaign 1 2 3 REFER A FRIEND Subject: Name: Email: Phone: Questions/ Comments: Dr. Smith Plans to Add A Referral Page To His Website PLAN
- 9. Delegate Responsibilities 3 Hel ps ensure things get do ne
- 10. Dr. Smith Asks His Staff to Help Out nursescan ask patients if they would be interested in participating Help? FRONT DESK EMPLOYEES INFORMATION CAN HELP COLLECT or DELEGATE
- 11. Use Automation When Possible 4 W ill save you time
- 12. Automation allows me to set up what I need ahead of time and schedule when it will go out. Dr. Smith Adds An Electronic Survey To Website TAKE SURVEY Schedule out Facebook Posts WAYS YOU CAN USE AUTOMATION Schedule updates to content on website Use electronic surveys 1 2 3 AUTOMATE
- 13. Social Media Many practices find that health tips & info resonates with their social media followers. In many cases, this content is not time-sensitive, so you can schedule it ahead of time if you have the content ready. AUTOMATE
- 14. YOU CAN SCHEDULE BLOG POSTS Blog Posts /News Updates Most blog sites like Wordpress allow you to schedule out posts ahead of time. AUTOMATE
- 15. Email Marketing You can set up your email messages and newsletters, and set them to go out to a particular group of contacts exactly when you want. No need to manually send out each one. AUTOMATE
- 16. Frequently view your results Evaluation Progress and Focus on What Works 5
- 17. Dr. Smith Identifies What Works SPECIFIC EVALUATE What is the # of patients who attribute their visit specifically to referrals?
- 18. Have a plan, stick to it, and cut out unnecessary steps wherever you can. Dr. Smith’s 5 Step Process Was A Success! Prioritize Your Efforts Create A Solid Plan Delegate Responsibilities Automate Processes Evaluate Your Process & Refine 1 2 3 4 5