How to Optimize Images for Social Media Sharing
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This document provides guidelines on optimizing images for social media sharing, emphasizing the importance of quality, layout, and aspect ratio. It details the ideal image specifications for various platforms including Facebook, Instagram, and Twitter, as well as audience demographics for better targeting. Key strategies include using engaging visuals and ensuring technical elements like alt tags and SEO-friendly file names are properly implemented.
How to Optimize Images for Social Media Sharing
- 1. How to Optimize Images for Social Media Sharing Michelle G. Held MetroNY.com Pintalk.net
- 2. Disclaimer: All graphics are for educational purposes only in accordance with the Fair Use Act. All trademarks, trade names, or logos mentioned or used are the property of their respective owners.
- 4. In one day online 465k+ days videos viewed 1.5B loops 350M photos uploaded 400M snaps
- 5. We process visual data 60k times faster than text!
- 6. 1.55B Monthly Active Users 8.71% 5.77% 5.29% 3.73% 0% 2% 4% 6% 8% 10% Video Text Only Link Photos Organic Reach
- 7. 35% 28% 0% 10% 20% 30% 40% 50% Photos Video Increased Retweets
- 9. Optimize Images On • Social posts • Social profiles • Websites
- 10. Selfies
- 12. Graphics
- 13. Stock Images
- 14. Quotes
- 15. Infographics
- 18. Know thy audience! •Demographics •Social media site •Content
- 19. Where is Your Audience?
- 20. Facebook • 1.55 B MAU (monthly active users) • 936 M DAU (daily active users) • 78% aged 18 to 54 • 72% of adult internet users • Drives 64% of total social revenue
- 21. Instagram • 400 M MAU • 75 M DAU • 51% male • 45% between 25 and 44 years • 32% of US teens say its most important social network
- 22. Snapchat • 200 M MAU • 100 M DAU • 70% female • 71% between 18 to 34 years
- 23. Twitter • 316 M MAU • 100 M DAU • 37% between 18 and 29 years • 25% aged 30-49 • 54% earn $50k+
- 24. Vine • 200 M MAU • 12 M videos added each day • 57% female • 51% aged 18 - 34
- 25. Google+ • 2 B profiles • 275 M monthly users • 16 M true users
- 26. YouTube • 1 B+ users • 58% of US Gen X • 43% of US Baby Boomers • 81.2% of US Internet users • 300 hours of video uploaded every minute
- 27. Pinterest • 100 M monthly active users • 67% are under the age of 40 • 85% female • 54% of women aged 34-55 are on Pinterest
- 28. LinkedIn • 400 M members • Average age 30+ • 56% male • Average income $75k+ • 46% of online college grads use LinkedIn
- 29. Optimization Checklist • Quality • Layout • Aspect ratio • File type, size, clarity, dpi • Image size (for posts & profiles) • Website: Alt tags, meta data, file names
- 30. Optimize SM Images Notes Visit metrony.com/asw16
- 31. Quality
- 33. Layout
- 36. 2:1 Aspect Ratio
- 37. 1:1 Aspect Ratio (Square)
- 38. Multi-column Layout = Tall Images
- 39. Pins Don’t Make Good Posts!
- 40. NO Blurry Images! • 72 dpi • .png • .jpeg • .gif • animated .gif (Twitter, Pinterest)
- 43. Optimize for Layout Landscape (Facebook, Twitter, LinkedIn) Portrait (Pinterest, Google+) Square (Facebook, LinkedIn, Instagram, Twitter)
- 44. Post Aspect Ratio Facebook Acceptable: 720 x 720 Use: 1200 x 627 (1200 x 1200) 1.91:1 Instagram 1080 x 1080 (scaled to 640 x 640) 1.91:1 to 4:5 LinkedIn Use: 530 x 400 (1200 x 1200) Google+ Acceptable: 500 x 500 Use: 1000 x 1500 2:3 Pinterest Min: 236 (in-stream pin) / 222 (small view) Use: 736 x unlimited 2:3 = more repins Twitter Min: 440 x 220 2:1 Use: 1024 x 512 YouTube HD 1280 x 720 16:9
- 48. No Cover Photo!
- 49. SM Profile Image Guides
- 50. Profile Banner Facebook 180 x 180 851 x 315 Instagram 110 x 110 (web 180x180) (circle) -- LinkedIn 400 x 400 1000 x 425 LinkedIn Co. 110 x 110 646 x 220 Google+ 250 x 250 (circle) 1080 x 608 Pinterest 165 x 165 (circle) -- Twitter 400 x 400 1500 x 500 YouTube -- 2560 x 423 (1546 x 423 mobile)
- 51. On Your Website • Add meta data • Alt tags • SEO friendly image names <img src=“SEO-KW.gif" alt="SEO KW"> • Small file sizes
- 52. © Copyright
- 53. Mo Let’s connect! Metrony.com Twitter: @metrony LinkedIn.com/in/metrony PinTalk.net Twitter: @pintalknet Pinterest: @Pintalk Michelle G. Held MetroNY, LLC