How to optimize your digital marketing processes with Digital Asset Management - Better, faster and more productive
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Digital asset management (DAM) systems can optimize digital marketing processes by providing a central repository for digital assets. DAM systems allow for the creation, management, and sharing of content across multiple channels. Integration with other systems is key, as DAM acts as a central content hub. DAM saves time and money by facilitating easier finding and collaboration on assets while reducing duplicate searching and overhead costs.
How to optimize your digital marketing processes with Digital Asset Management - Better, faster and more productive
- 2. Better, faster and more effective How to to optimize your digital marketing processes with Digital Asset Management Welcome February 23, 2017
- 3. Agenda Igor Corvers, Osudio Overview: DAM in a Omni-Channel context Peter Mielke, Celum Marketing Process Optimization with DAM
- 4. Nice to meet you Igor Corvers Director Sales, Osudio Since 2007 actively involved in e-commerce and PIM/DAM sales pitches across Europe
- 6. 20 years of e-commerce experience
- 7. E-commerceMaster Data Management Experience & Engagement Osudio guides your organization to build the right data fundament for e-commerce success. Osudio helps you build the perfect fit between functionality and design. Not only helping your customers buy from you but also creating meaningful interactions. User Experience & Digital Transformation
- 8. Our portfolio Some customers Retail Manufacturers brands Self service miscellaneous B2B
- 9. Content & Commerce High-Level Architecture PIM MAM/DAM ERP CRM SRM ...etc ESB ERP Web Experience Management Enterprise Digital Publishing E-Commerce FrontEndBackend Marketing MasterData TMS Workflows
- 10. Master Data Management Scenario Division, User Marketing Sales Product Management Suppliers / Systems Data Source 1 Data Source 2 Data Source 3 … 2 way communication? Which system is leading? ERP Import • Supplier Integration • Flexible Imports • Data Quality Checks Workflow • Product Status • Roles and Rights • Dynamic Workflows Data Management • Mass Data Editing • Assortment • Media Files Export • Site Planning (Print) • Flexible Export • Automation PIM DAM Feedback (eg. Order, …) Online • B2B, B2C Commerce • Partner Channel • E-Catalogue • Marketplaces • Mobile Print • Price lists • Catalogues • Flyer • ...etc. POS • Point of sale system • Displays • Terminals • Advisory tools Social Media • Facebook & Co.
- 11. Don‘t hesitate Igor Corvers igor.corvers@osudio.com /igorcorvers @igorcorvers
- 12. WHO AM I 12 Peter Mielke studied Business Administration focussing on International Management and Project Management. Within CELUM, he advises companies in Content- and Digital Asset Management projects. Sales & Marketing Manager Northern Germany, UK & Nordics PETER MIELKE
- 13. Over 800 customers in 35 countries SMART, AGILE & AMBITIOUS WHO WE ARE ABOUT US Privately held, profitable & growing 100 employees in 5 subsidiaries Innovation leader: 60% R&D Founded in 1999
- 14. CUSTOMER IN THE CENTER 14 “ Sources:Forrester Research, Oracle HOLISTIC CUSTOMER EXPERIENCE Customers expect a rich experience across the whole customer journey 86% of customers get informed on 2 or more channels before the actual purchase 89% of marketers increased their budget for content marketing in 2016
- 15. WHAT IS THE CHALLENGE? 15 Offer relevant, engaging content in the right format, across all channels, in a consistent way. CREATE ENGAGEMENT
- 16. HOW YOU CAN DO IT 16 DAM supports the creation, management and sharing of content for multi-channel rich media customer experiences. DIGITAL ASSET MANAGEMENT (DAM)
- 17. WHAT ARE DIGITAL ASSETS? 17 Digital Assets are not simply digital files. They are content objects which have a specific value for a company or organization and have high replacement costs when they are lost. “
- 18. WHY YOU SHOULD CONSIDER A DAM SYSTEM CENTRAL CONTENT HUB All content in one place, secure, available, easy to find and retrieve. One Single Source of Truth. ACCESS & RIGHTS MANAGEMENT CONTENT LOGISTICS CENTER TRUE MARKETING COLLABORATION Control who can manage, view and use content. Avoid lawsuits. Get content to the right people, integrate product information, push to digital, print or store front. Collaborate with agencies and creative partners in a centralized hub.
- 19. DAM SAVES TIME & MONEY Get rid of overhead in staff sustainably Finding instead of searching: 35% of searches fail Increase of efficiency and more time for core business
- 20. CREATE ONCE – MANAGE CENTRALLY – USE EVERYWHERE 20
- 21. BEST-OF-BREED DAM HAS A PLACE 21 Specialized and profound solution for holistic Digital Asset Management Independence through solid enterprise architecture, standards and interfaces Retain long-term technological flexibility for the whole infrastructure One highly integrative, scalable and central Marketing Content Hub Strategic, long-term and therefore sustainable investment WCM PIM Social DAM Marketing Automation Content Marketing MRM e-Commerce ERP BENEFITS OF A BEST-OF-BREED DAM SOLUTION HOW TO DISTINGUISH
- 22. AT THE HEART OF YOUR CONTENT STRATEGY 22 “
- 23. HOW DOES DAM MAKE YOUR PROCESSES FASTER AND MORE EFFEKTIVE? 23 A SMART REPOSITORY FOR YOUR ASSETS Time-saving tagging through smart logic in the background ensures that everything is kept in order DIGITAL ASSET MANAGEMENT Organize & share any file, any format, any volume FINDING INSTEAD OF SEARCHING Reduces regular search processes to a minimum of time and provides a better overview
- 24. HOW DOES DAM MAKE YOUR PROCESSES FASTER AND MORE EFFEKTIVE? 24 THE GOAL: TRULY INTEGRATED WORK INTEGRATION IS KEY Get rid of real time-consumers with seamless integration in third-party systems MARKETING COLLABORATION Create, manage, share, approve & collaborate
- 25. INTEGRATION IS KEY 25 A DAM system is the central Content Hub in every Omni- Channel Commerce infrastructure. OMNI-CHANNEL COMMERCE PLATTFORM DAM PIM ERP CRM E-COMMERCE WEBSHOP MARKETING AUTOMATION E.G.
- 26. 26 LET`S GO PRODUCT DEMO VIDEO – UPLOAD & METADATA
- 28. 28 LET`S GO PRODUCT DEMO VIDEO – INDESIGN.CONNECT
- 31. CELUM Deutschland GmbH Wilmersdorfer Strasse 145 - 146 10585 Berlin THANK YOU! peter.mielke@celum.com STAY IN TOUCH +49 171 2080657 Peter Mielke Peter Mielke www.celum.com
- 32. STAY IN TOUCH 32
Editor's Notes
- #6: ----- Notulen (19/07/15 12:20) ----- Our mission is to make you and your customers succesful in all (digital) channels using digital knowledge and technology We offer digital -browser based solutions -in store solutions (OVC) -PIM/data management solutions -Print solutons We are truly omnichannel, also when it was still called cross channel, multichannel or will be called all channel or whatever. We are the largest SPECIALIST in Europe. Bigger SI's, no specialists Smaller specialists, not cross border WE ARE VOTED NR1 LARGE FULL SERVICE AGENCY IN NL by 1400 professionals in digital business (Emerce 100 research)
- #7: ----- Notulen (19/07/15 12:20) ----- We are in this business for 20 years We know what works and what not We have seen this business evolve from simple webshops to fully integrated omnichannel environments
- #9: ----- Notulen (19/07/15 12:20) ----- Huge portfolio Main experience: Retail Manufactoring Wholesale Businesses with that deal physical products B2B and B2C 50%/50% Cross usage of these experiences
- #20: Durchschnittlich werden $8.200 pro Person und Jahr ausgegeben um Daten zu managen, suchen, verifizieren, organisieren und archivieren. Kreativ-Personal such durchschnittlich 83 mal pro Woche nach Medien-Dateien und scheitert in 35% der Fälle. Kreative oder Marketing-Personal verbringt 1 von 10 Stunden damit Medien-Dateien zu verwalten.
- #23: CELUM ist der zentrale Hub für all Ihren Marketing Content mit einem leistungsstarken Set aus API & SDK Fähigkeiten.
- #26: Mögliches Szenario: DAM synchronisiert den Rich Content mit Hybris und ist gleichzeitig mit PIM und CRM integriert. PIM liefert Produktinformationen, CRM Kundendaten an die Commerce Plattform. ERP spielt Preise ein und Aufträge werden zurückgegeben. Hybris integriert alle Daten und bestückt den Webshop. Das Marketing Automatisierungs Tool / Newsletter System erhält konsistenten Content aus dem DAM über die Plattform bereitgestellt.