How to optimize your linkedin profile for lead generation
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This document provides tips for optimizing a LinkedIn company profile for lead generation. It recommends using keyword-rich descriptions throughout the profile, designating admins, highlighting top products and services, adding offers and calls to action, embedding relevant videos, and analyzing metrics to improve performance over time. The goal is to engage audiences and drive traffic to landing pages to generate quality leads.
How to optimize your linkedin profile for lead generation
- 1. How To Optimize Your LinkedIn Company Profile For Lead Generation JENNIFER WONG | MARKETING JENNIFER@OPTIFY.NET | @JENERATIONY
- 2. LinkedIn Profile – Overview Tab Page 2 Confidential
- 3. LinkedIn Profile – Overview Tab Keyword rich company name You can’t edit the Company Page Name yourself. You have to email LinkedIn: http://bit.ly/LInamechange Be aware what text is visible before clicking to “see more” Use your focused SEO terms at the beginning of your company description Page 3 Confidential
- 4. LinkedIn Profile – Overview Tab Designate admins you want to be able to make edits to your page and publish status updates. From LinkedIn: • You can see impressions and engagement information on visible updates, but we don’t have the functionality for you to view old posts or the metrics related to those posts. • Up to 20 updates will appear on the Overview tab and the most recent one will be at the top. • Posts can be up to 500 characters (including spaces). Shared link titles and descriptions can be up to 250 characters each. Page 4 Confidential
- 5. LinkedIn Profile – Overview Tab The Basics: Fill in all profile details Use a landing page or specific interior page for your Company website URL. Page 5 Confidential
- 6. LinkedIn Profile – Overview Tab Add keyword rich Company Specialties to help you get found for terms you care about. For the total length of specialties you provide, the maximum length is 256 characters Page 6 Confidential
- 7. LinkedIn Profile – Products Tab Page 7 Confidential
- 8. LinkedIn Profile – Products Tab Customize how you present your Create content that is relevant to your products and services to distinct various target audiences to maximize audience segments. engagement and ROI. Page 8 Confidential
- 9. LinkedIn Profile – Products Tab Add up to three banners that rotate on the page and link to specific URLs. Include a strong call to action on your banners and link to a landing page to generate leads. Test out different types of offers to see which is most effective Page 9 Confidential
- 10. LinkedIn Profile – Products Tab Highlight you to five of your top products or services to keep your best stuff at the top of your Products & Services page, and above the fold. Page 10 Confidential
- 11. LinkedIn Profile – Products Tab Embed a video on the Overview page and for each individual Products & services pages you create. You can experiment with different types of video content on every page to engage people in a contextually relevant manner. Page 11 Confidential
- 12. LinkedIn Profile – Products Tab > Add Product/Service Page 12 Confidential
- 13. LinkedIn Profile – Products Tab > Add Product/Service Think outside the box when adding Products & Services. Have a free trial people can sign up for? Add that! Have a killer piece of content for download? Add that! Offering demos of your product? Add that! Optimize for all your best offers Page 13 Confidential
- 14. LinkedIn Profile – Products Tab > Add Product/Service For each Product & Service you add, as an admin you have access to the impressions and engagement metrics. According to Forrester Research, 83% of us say we are at least somewhat influenced by word-of-mouth. To increase impressions and engagement of your listings, solicit recommendations from your customers for each of your products and services. Page 14 Confidential
- 15. LinkedIn Profile – Products Tab > Add Product/Service Offers, Offers, Offers You can add special promotion unique to every product or service page. Experiment with various types of offers that aligns with your product or service. Each offer destination URL should be a landing page to optimize that lead conversion! Page 15 Confidential
- 16. LinkedIn Profile – Company Status Updates Share Sort Measure Page 16 Confidential
- 17. LinkedIn Profile – Paid Ads Boost additional traffic to your profile or product pages with targeted LinkedIn Ads. Create multiple versions of your campaigns to see what works best. Page 17 Confidential
- 18. LinkedIn Profile – Metrics Follower Statistics Page Statistics Insights Page 18 Confidential
- 19. LinkedIn Profile – Additional Resources Page 19 Confidential