How to report impact better
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Rohan Martyres will present on why and how organizations should measure their social impact. Measuring impact can help organizations demonstrate their value to funders and stakeholders, manage impact expectations, and improve performance over time. CAN's approach involves engaging stakeholders, understanding what changes as a result of the organization's work, focusing on meaningful outcomes, being transparent, and creating an iterative process of measurement and improvement. An example is provided of CAN working with the Lambeth Community Hub Network to develop impact indicators, collect data, and estimate the social value created through their work in the community.
How to report impact better
- 1. Rohan Martyres (Director, Impact & Investment, CAN) Impact measurement: why and how to do it Tues 17th May, 1300-1330 International House, SW9 7QE
- 2. Agenda Why measure social impact? CAN’s approach to measuring social impact Worked example: Lambeth Community Hub Network (LCHN) Q&A 2
- 3. 3 CAN supports social entrepreneurs to build sustainable businesses by providing space to grow, capital and business support
- 4. Why measure social impact? CAN Invest helps organisations to measure, demonstrate and enhance their impact. Impact studies can and should: Serve as a powerful demonstration of the full value of the services in economic and social terms Maintain and attract further support from customers, funders and other stakeholders Enable you to refine what you do 4
- 5. 5 1. Demonstrate impact & win support • Theory of Change • Impact Measurement framework 2. Manage impact & meet delivery expectations • Measurement Frameworks (Cont’d) • Impact risk 3. Improve impact & out- perform • Impact drivers Social impact measurement - 3 purposes
- 6. How to measure social impact (CAN’s approach*) Involve stakeholders Understand what changes Value the things that really matter Do not over-claim Be transparent to ensure quality * Fully compatible with the 7 principles of SROI measurement: http://www.thesroinetwork.org/what-is-sroi. 6
- 7. The virtuous cycle to becoming impact-led A. Identify & engage stakeholders B. Understand what changes C. Evidence material outcomes D. Report to internal and external audiences E. Implement impact-led strategy 7
- 8. An example social value framework Value Created Environmental Fiscal & Economic Social Total Indirect £xxx £xxx £xxx £xxx Direct £xxx £xxx £xxx £xxx Enabled £xxx £xxx £xxx £xxx Total £xxx £xxx £xxx £xxx 8
- 9. The LCHN Example (1/3) Basic steps 1. Engage with stakeholders to identify key outcomes – Challenge: Engaging with all relevant stakeholders – Example: Finding time to have meetings/calls to discuss impact 2. Develop indicators to measure outcomes and social value – Challenge: Borough level indicators vs. organisation level outcomes – Example: Support and protection – vulnerable adults & children (common) vs other disadvantaged adults & children (not necessarily defined as vulnerable) 3. Create reporting framework and surveys – Challenge: Agreeing counter-factual for impact – Example: To what extent are job outcomes directly attributable to each hub? 4. (Collect data!) 9
- 10. The LCHN Example (2/3) Analysing and presenting the data Use the Impact Reporting Framework to demonstrate LCHN’s social value The guidance document helps to analyse and present the data. Examples: 1. Beneficiaries supported – Example: 27 people at risk of offending used the hub this year 2. Demographic data – Example: We worked with 59 people aged 65 or over, this was 78% of our user base 10
- 11. The LCHN Example (2/3) Analysing and presenting the data 3. Beneficiaries achieving outcomes – Example: We have helped 40 people to become healthier this year (Lambeth’s Community Plan Outcome 4: ‘People are healthier for longer’) 4. Social value created – Example: helping 40 people to improve their mental state (‘healthier for longer’) delivers £20,658 in social value for different stakeholders 11
- 12. Suggested next steps for LCHN Each hub: – Collect data, and use the framework to estimate LCHN social impact value – Nominate an Impact Champion to help with ongoing management – Find research volunteers to undertake the ‘heavy lifting’ LCHN: – Quarterly peer feedback on functionality and use of the tool – Engagement with Council and other stakeholders 12
- 14. Impact measurement: why and how to do it If you would like to talk about anything related to impact measurement, please contact Rohan Martyres E: r.martyres@can-online.org.uk T: 0203 0967655 W: http://can-invest.org.uk/