Measure it! presentation
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The document outlines the importance of measuring social impact and presents various tools and methodologies, such as Social Return on Investment (SROI) and Outcomes Star, to assess and communicate the benefits of social initiatives. It emphasizes the need for organizations to establish measurable outcomes and provides guidance on how to implement measurement practices effectively. Additionally, it includes an invitation for participants to engage in individual and group activities to develop their measurement strategies.
Measure it! presentation
- 1. Measure It! Social Impact Workshop
- 2. Introductions Social impact – key principles Examples of measurement tools: SROI Social Audit Outcome Stars Activity The workshop
- 3. IT’S OUR REASON FOR BEING! Improve your organization’s credibility Prove the need and help define the market for your services Inspire your staff and volunteers Communicate the difference your business makes Provide powerful publicity and marketing materials Give you the information you need to improve Help you secure future business Assist with future funding or investment Why measure social impact?
- 4. Social impact Inputs •Resources invested, activities carried out Outputs •Direct results of activities, e.g. number of people supported Outcomes •Changes as a result, e.g. more confidence, more employable
- 5. People with poor mental health will have improved well-being and reduced debt stress Or In 6 months, 100 people will have reduced stress about their debts Example SMART outcome
- 6. Establishing service level agreements will lead to improved standards in housing, policing, environment and public services Or In 3 years, residents will report a increase of 10% in satisfaction with policing Another SMART outcome
- 7. Social Return on Investment (SROI) Social Audit Network Outcomes Star Local Impact Measurement Tool Social Impact Tracker Lamplight The Rickter Scale ECCO The Questant Process Social impact measurement systems
- 8. SROI calculates a monetary value for the social, economic and environmental outcomes created by an activity or an organisation Creates a ratio e.g. £3 ‘return’ for every £1 ‘invested’ Involves stakeholders Seven principles (see next slide) www.thesroinetwork.org Social Return on Investment (SROI)
- 10. SROI continued Recognised and respected system Can be used by organisations from any sector Consistent approach Helps to identify strengths, weaknesses and areas for improvement Self Assessment Tool available Global Value Exchange Can be complex Cost implications May not be suitable for smaller or newly established organisations Still elements of subjectivity Monetising things not of monetary value Limited comparability Pros Cons
- 11. Social Audit Network Social Accounting and Audit (SAA) = assessing the social value generated by an organization Creating a set of ‘social accounts’ alongside financial accounts Uses outputs/indicators/outcomes concepts Stakeholder analysis 8 key principles – purpose, scope, stakeholders, ‘materiality’, comparisons, transparency, verification, embedding www.socialauditnetwork.org.uk
- 12. SAN continued Pros Builds on existing reporting systems External verification and ‘sign off’ Engages wider audience Established and respected Cons May not be suitable for organisations starting out measuring social impact Time Cost of verification
- 13. Outcomes Star Set of tools for working with people 20 different versions for different client groups Scales/assessment Can be averaged/summarised www.outcomesstar.org
- 15. Outcomes Star continued Pros Sector specific Consistent scales enable comparability across sectors User friendly for both practitioners and service users Detailed information Online/web version Cons Information still needs to be analysed to illustrate wider impact of organisation or project Less suitable for organisations not providing direct support to service user groups May be intrusive Modest licence fee
- 16. Set up your own system What is the need/what are you trying to achieve? How will you measure this, e.g. use a simple feedback form Gather the data Analyse/evaluate the information Write a report! Do it yourself!
- 17. Global Value Exchange: www.globalvalueexchange.org Charities Evaluation Services: www.ces-vol.org.uk Big Society Capital Outcomes: www.bigsocietycapital.com/outcomes-matrix Social Impact Tracker: www.socialimpacttracker.org Social Value Hub: www.socialvaluehub.org.uk Outcomes Star: www.outcomesstar.org.uk Social Impact Scotland: www.socialimpactscotland.org.uk There’s loads more! Resources
- 18. Over to you… Individually: set two outcomes for your organization’s work (5 mins) Then In small groups: discuss these and ways of measuring them (10 mins)
- 19. Gareth Hart Director, Iridescent Ideas CIC 07786 863206 gareth@iridescentideas.com www.iridescentideas.com Contact us