How to Research with a Team That's New to Research
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The document discusses research methods such as surveys, interviews, focus groups, and usability testing. It emphasizes that in order to listen to people, researchers must ask questions. Both closed and open-ended questions are covered, with open-ended questions preferred as they elicit more detailed answers. Good research questions are explicit about people's experiences, don't guide people to answers, and aim for conversation rather than specific responses. Practice is also stressed.
How to Research with a Team That's New to Research
- 1. Researching WITH A TEAM THAT’S NEW TO Research Russ Unger | @russu Image Source © Time Inc. GE Capital
- 2. Surveys / Questionnaires Interviews Card Sorting Workshops Popular Research Methods Focus Groups Contextual Inquiry Usability Testing
- 3. & Talking Image Source © Time Inc. Listening
- 4. & Talking Image Source © Time Inc. Listening
- 5. ASK PEOPLE QUESTIONS In Order to Listen, We Have to...
- 6. Types of Questions Image Source © Time Inc.
- 7. Do you like cheese? Closed Questions • Short answers • Very little info • More work for you • Not all bad; can lead to open questions! Image Source © Time Inc.
- 8. Why do you like cheese? Open Questions • Long answers • Leads to detailed answers • The potential for all kinds of info you may not have known Image Source © Time Inc.
- 9. Bonus Round!
- 10. What do you like about the texture of cheese? Continuation Questions... • Let you probe for more details • Let you rebound from closed questions • And...? Image Source © Time Inc.
- 11. But don’t go too far...
- 12. Good Research Questions Image Source © Time Inc.
- 13. Good Research Questions... • Are explicit to the person’s experience • Don’t guide someone toward an answer • Avoid yes/no and true/false • Aim for a conversation but not a specific answer in the truest sense • Let you shut up and listen
- 14. Let’s Do This. Image Source © Time Inc.
- 15. Interviewing
- 18. Get Comfortable With Your Bodies Hands on Hips Hands on Head Negative Arms
- 19. Get Comfortable With Your Bodies Thumbs Tucked Leaning Forward Positive Arms
- 20. Get Comfortable With Your Bodies ...and don’t forget to smile... Especially when you’re on the phone!
- 21. So What?
- 22. Things to Remember • Aim for questions without built-in answers; conversation is key! • Leave room for lengthy answers • Respect silence • Practice before putting into practice • Practice again
- 24. THANK YOU! Russ Unger | @russu GE Capital Image Source © Time Inc.