How to Sell Faster with Video Stories & Social Selling
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The document discusses strategies for creating compelling marketing content. It recommends using customer stories and video content, as these have been shown to be the most effective formats. Customer stories should map to the buyer's journey and be delivered digitally through various multimedia channels like digital postcards and social media. When done well, this type of content sharing can help generate more sales meetings and demand.
How to Sell Faster with Video Stories & Social Selling
- 2. Crap. The Content Marke/ng Deluge. – Velocity Partners Problem
- 4. Content What You Do with it
- 5. #1 Marke/ng Need. Compelling Content #2 More of it. What makes content compelling? Most Used Content – Case Studies Most Effec/ve Content? – Voice of Customer 94% Content – What Works
- 6. © Copyright 2002-‐2010 SalesBrain Neuromarke/ng Stories #1 way to prove gain Content – What Works
- 7. Value of Mobile Value of Video … Brain, click thru, ac/on Content Format – What Works
- 8. q 75% of Fortune 500 executives view online video at work every week.* q 65% of C-Level execs visited a vendor’s website after viewing a video q Improves click thru rate 300% q 50% of Online Video is traffic is video. q Google - video stands a 50x greater chance of ranking 1st vs text pages q Video rates as 400% higher engagement than static content. q Zappos claims a 6-30% increase in sales when a product video demo on page q 4 Billion daily views on You Tube q Mobile Views > Desktop by 2015 Content – What Works -‐ The Facts on Video
- 9. 1 Customer. 1 Video. 1 Case Study Content – Stories … an Injus/ce
- 10. 1 Customer = Many Stories. About them Why Change The Solu/on Why You Results Results Results Partner Story Transcript/Case Study/ Quotes
- 11. Introduc/on About them The Solu/on Why Results Partner Story All in One Transcript/Case Study/ Quotes Mapping Stories to Buyers Journey
- 12. Mapping Stories to Buyers Journey
- 13. Introduc/on About them The Solu/on Why Results Partner Story All in One Transcript/Case Study/ Quotes Mapping Stories to Buyers Journey
- 15. Digital Postcard – Customer Stories Introduc/on About them The Solu/on Why Results Partner Story
- 16. Brochures Tes/monials Slides Demo’s Digital Postcard – for Sales
- 17. Personal Multimedia Message Digital Postcard – for Sales
- 18. Brochures Videos Slides Demo’s YourMessage.InContext
- 20. What Works: What You Do With Content
- 22. “Sphere of Influence” Grows
- 25. Digital Postcard – for Sales
- 26. Digital Postcard – for Sales
- 27. Get More Mee/ngs
- 28. Demand Gen & Social Content Demand Generation Blog & Social Content
- 29. Share Customer Stories & Thought Leadership Customer References & Stories Thought Leadership
- 30. Jamie Shanks Sales for Life 905.502.5512 Ext. 4009 416.409.4999 Mobile www.salesforlife.com Tim Keelan StoryQuest 312.258.0111 x101 708.404.6707 Mobile www.storyquest.com