How To Set Smart Goals (with examples) by Timeneye
- 1. How To Set SMART Goals (With Examples) Stefania Rossi • 11.06.2020 1
- 2. Overview Contents ● What are SMART goals? ● What does SMART mean? ● Do SMART goal really work? ● How to write smart goals ○ Before you start ○ A template for SMART goals ● How to bring Smart goals to the team 2
- 3. What are SMART goals? Definition ● The SMART framework is a scheme for setting up goals that are actually achievable ● The first written mention of the SMART framework was in 1981 in an article by George T. Doran on Management Review. 3
- 4. What does SMART mean? Definition ● “SMART” is an acronym: basically, the five words are the criteria to follow to set the goals 4
- 5. What does SMART mean? Acronym explanation ● Specific: is targeted on an area of improvement; ● Measurable: has clear success metrics assigned to it; ● Achievable: can be broken down in realistic steps; ● Relevant: fits inside the general scope and strategy of the project; ● Time-bound: has a (realistic) deadline 5
- 6. Do SMART goals work? PROs ● Measurable reference for reporting ● Targeted goals make resource allocation easier ● Repeatable framework CONs ● Work on the short term, less on the long term ● Not a flexible framework 6
- 7. SMART goals: templates and examples 7
- 8. Before you start Analyze the current status: ● Take a look at Google Trends to predict where your industry will be going: ● Check how you and your team have been using their time; ● Consult with management on the goals and expectations, and how to fill your actions in the strategy; ● Review the strategies you’ve implemented this far and identify what you achieved and what you missed. 8
- 9. Specific What area are you trying to improve? What exactly will you do? Example Generic goal: I want more leads Specific goal: I will improve the conversion rate of the website 9
- 10. Measurable How will you know you have achieved your goal? In what ways will you measure it? Example Generic goal: I will increase the conversion rate of the website Measurable goal: I will increase the conversion rate of the website by 25%. I will track goals in Google Analytics to make sure I reach the result. 10
- 11. Achievable What result is most likely to be achieved? Do you have the resources and capabilities? Can you break the goal down in steps? Example Achievable goal: I will increase the conversion rate of the website by 25%, by optimizing the CTAs, changing the buttons size and movie the content above- the-fold. I will track goals in Google Analytics to make sure I reach the result 11
- 12. Relevant How does the goal fit in the strategy? Is it meaningful? Will it help or jeopardize other goals? (You don’t really need to include this part in the goal statement, as long as you include this questions in your pre-goal setting analysis) 12
- 13. Time-Bound How much time will you allow for reaching this goal? Can you define a reasonable deadline in the calendar? Example Time-bound goal: I will increase the conversion rate of the website by 25% in Q2, by optimizing the CTAs, changing the buttons size and moving the content above-the-fold.I will track goals in Google Analytics to make sure I reach the result. 13
- 14. How to bring Smart goals to the team 1 Write the goals down Put all your goals into writing and keep them available for you and your team to review 2 Share them with team Explain to the members of your team what they’re working towards. It will improve communication and transparency 3 Analyze Make sure to monitor the progression of your projects and goals regularly 14
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