How to set up an ECommerce Shop & Drive Visitors and Sales
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This document provides a comprehensive guide on setting up an ecommerce shop, focusing on platforms like Shopify, WooCommerce, and Magento. It covers the costs, technical skills required, product enhancement strategies, and driving traffic to the store. Additionally, it offers advice on gaining experience and further reading resources for aspiring ecommerce entrepreneurs.
How to set up an ECommerce Shop & Drive Visitors and Sales
- 1. How to set up an eCommerce shop Digital Teapot 2015 Katrina Gallagher
- 2. Notes & slides from today’s session will be available by email. If you have any further questions, contact Katrina@Digitangle.co.uk Notes & Statistics
- 3. What We Will Cover ● Introductions ● eCommerce platform comparison ● How to set up Shopify ● Enhancing your products ● Driving traffic ● Dipping your toes in the waters ● How to get into it
- 4. Introductions ● What's your name? ● What do you do now? ● What are you interested in selling?
- 5. eCommerce comparison WooCommerce Magento Shopify Etsy eBay How much does it cost? Free to download. Transaction fee varies (choose your payment processor) Free to download. £10,300/£53,000/ year for Premium Transaction fee varies (choose your payment processor) From $14.99 /month. + Transaction fee 2.4% + 20p credit card rate Transaction fee of 3.5% of the item price for every item sold. From £17.38 - £217.38/month Transaction fee 3.4-1.4% and 20p Technical skills required? Yes Yes No No No What is their distinguishing quality? Works with your WordPress site, easy to manage, but some technical skills required to set up. Great features, powerful marketing features. Self build version is tricky to set up & the enterprise edition is pricey. Beautiful store designs and very easy to set up and use. Large, targeted customer based and supportive community. Ease of use with a global reach.
- 6. Some examples of how people have set up their own websites using these tools Examples
- 7. Themes
- 8. Magento site
- 10. Shopify
- 11. Ebay store
- 12. Etsy store
- 13. How to set up Shopify 1. Sign up to Shopify a. You can take advantage of a 14 day free trial! 2. Before stocking your shelves, give your store a makeover with a theme. You can customise your theme. 3. Add a product; 4. Include full details including the name, description, an image and consider SEO. 5. Confirm your payment methods, local tax rate and any shipping charges. 6. Launch your store!
- 14. Enhancing your products ● Look at what your competitors are up to ● Check out companies in different markets ● Think about what people would search for to find your product ● Add videos ○ Tip: Try Sezion to create bulk videos using a template! ● Write unique and well-written descriptions ● Be as helpful as you can, think about including; ○ Size guides ○ Comparison tables ○ Tools and tips
- 15. Driving traffic Things you can test... ● Email marketing ● Search engine optimisation ● Pay-per-click marketing ● Social media and social media advertising ● Affiliate marketing ● Partnerships ● PR ● Offline marketing ● Encouraging repeat visitors and testimonials
- 16. Dipping your toes ● Gain experience by working for other people ● You could help others by; ○ Copywriting ○ Graphic design ○ Product photography ○ Order packing and delivery ○ Bookkeeping ○ Social media management
- 17. How to get into it ● Volunteer for someone you know ● Start an apprenticeship ● Apply for jobs where training is offered ● Try online courses such as Coursera, iTunes U, Moz ● Start freelancing on Odesk, People Per Hour, Sooqini ● Set something up yourself in an area that you’re passionate about
- 18. Further reading ● Social Media for Fashion - http://www.digitangle.co. uk/blog/social-media-shoppers-stylists-image-consultants/ ● Shopify examples - http://www.shopify.co.uk/blog/6037086- 40-stunning-ecommerce-stores-built-using-shopify ● SEO for photographers - https://yoast.com/photography-seo/ ● Wordpress.org ● Magento.com ● Shopify.co.uk ● Etsy.com ● Stores.ebay.co.uk
- 19. QUESTIONS ANYONE? For more tips sign up to my newsletter Digitangle.co.uk Thanks for listening!