SlideShare a Scribd company logo
Creating your own dropshipping
business (got a free £5k free?)
         Road to millions (one day!)

               Chee Ho Wan
               #seobarcamp
What do I need?
•   E-commerce platform
•   Dropshipper suppliers
•   Design
•   Content customisation
•   E-commerce platform customisation
    – Stock management
    – Reviews
•   Marketing
•   Costs
E-commerce platform

  3rd party solutions              Customised e-commerce platforms




– Advantages                           – Advantages
   • Easy to use                           • Fully customisable
   • Cheap to start up (year               • Availability of
                                             apps suite
     1 - £500)
                                       – Disadvantages
– Disadvantages                            • High start up costs
   • Lack of filtering options             • More difficult to
   • SEO poor out of the box                 manage
   • All Shopify sites on                  • Can require own
     single IP (not a big issue)             hardware
Dropshipper suppliers – where to find?




 Caution: There are lots of dodgy dropshippers out
 there. Be wary!
Design
•    None of the standard themes in Shopify we found met our
     requirements




    Subsequent designs are cheaper to produce. Design
    1 + branding = £1200. Design 2 + branding = £300
Content customisation

Onsite product descriptions         Affiliate feeds




  Important to have different feed content to the
  content onsite
e-commerce platform customisation
•   Stock management
    – Product commonly change stock quickly
      • Ability add new stock
      • Ability to remove out of stock items

•   Reviews
    – Google compliant review system (there were none
      on Shopify)
      • Microformats
Marketing




       Community building!
Costs

        Tasks            Site build 1   Site build 2
        Site build       £1200          £300
        Content –        £1000          £1000
        product
        descriptions
        Marketing and    How much       How much
        link building    you got!       you got!


        Shopify and      £70 per        £70 per month
        credit card      month
        supplier costs

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How to setup your own dropping web site

  • 1. Creating your own dropshipping business (got a free £5k free?) Road to millions (one day!) Chee Ho Wan #seobarcamp
  • 2. What do I need? • E-commerce platform • Dropshipper suppliers • Design • Content customisation • E-commerce platform customisation – Stock management – Reviews • Marketing • Costs
  • 3. E-commerce platform 3rd party solutions Customised e-commerce platforms – Advantages – Advantages • Easy to use • Fully customisable • Cheap to start up (year • Availability of apps suite 1 - £500) – Disadvantages – Disadvantages • High start up costs • Lack of filtering options • More difficult to • SEO poor out of the box manage • All Shopify sites on • Can require own single IP (not a big issue) hardware
  • 4. Dropshipper suppliers – where to find? Caution: There are lots of dodgy dropshippers out there. Be wary!
  • 5. Design • None of the standard themes in Shopify we found met our requirements Subsequent designs are cheaper to produce. Design 1 + branding = £1200. Design 2 + branding = £300
  • 6. Content customisation Onsite product descriptions Affiliate feeds Important to have different feed content to the content onsite
  • 7. e-commerce platform customisation • Stock management – Product commonly change stock quickly • Ability add new stock • Ability to remove out of stock items • Reviews – Google compliant review system (there were none on Shopify) • Microformats
  • 8. Marketing Community building!
  • 9. Costs Tasks Site build 1 Site build 2 Site build £1200 £300 Content – £1000 £1000 product descriptions Marketing and How much How much link building you got! you got! Shopify and £70 per £70 per month credit card month supplier costs