How to Survive a Snark Attack
Download as PPT, PDF2 likes2,290 views
The document discusses strategies for dealing with online trolls and critics. It defines trolls as those who sow discord and provoke reactions for their own amusement. The document outlines psychological theories for why trolls behave this way and common troll tactics like personal attacks and inflammatory comments. It recommends strategies like ignoring trolls, establishing clear community guidelines, deleting unacceptable comments, and handling criticism constructively. Case studies provide examples of turning critics into allies through respectful engagement.
How to Survive a Snark Attack
- 9. Characteristics Verbal snipers Critics and naysayers Context and subtext May be reasonable
- 10. Strategies Take a deep breath Set the tone: be human Follow your guidelines Liz Strauss: “be nice” IBM: “responsible engagement” Moderate comments, if necessary
- 12. From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist
- 16. TROLLS
- 17. Definition Takes pleasure in sowing discord Provokes others into taking up their cause
- 18. Profile of a Troll Generally male Young (some exceptions) Free time Few outside interests (12)
- 19. Psychological Theories Deindividuation (2) Social Learning Theory (3) Misattribution Theory of Humor (4) Cannot distinguish between good/ bad attention (5)
- 20. Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers (6)
- 21. Tactics Ad Hominem attacks Online threats (9) Offline threats (10) Cyberstalking (11) (13)
- 22. (7)
- 23. Strategies for Dealing with Trolls
- 24. Strategies Stay calm. Ignore. (See the sign.) Establish clear comment rules and enforce them. (8) Grow a thick skin; refuse to be baited. When appropriate, delete the comment.
- 27. TechCrunch: Women In Tech
- 31. Q and A It’s your turn …
- 32. Sources http://en.citizendium.org/wiki/Internet_troll http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name-is-topazbean-and-i-am-a-troll-fighting-addict/ http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/ http://tantek.pbworks.com/TrollTaxonomy http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html
- 33. Sources, continued http ://www.cyberguards.com/CyberStalking. html http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies / http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post / http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/ http://thomaspainescorner.wordpress.com/trolls / http://techcrunch.com/2010/08/28/women-in-tech-stop-blaming-me/#comment-73032967
- 34. Photo Credits 1. http://www.flickr.com/photos/21561428@N03/4338069854/ 2. http://www.flickr.com/photos/clocky/1119779290/ 3. http://www.flickr.com/photos/dkohara/830763316/ 4. http://www.flickr.com/photos/bobasonic/178666415/ 5. http://www.flickr.com/photos/annia316/2905665310/ 6. http://www.flickr.com/photos/photonquantique/4488093613/ 7. http://www.flickr.com/photos/mkudel/1410676786/ 8. http://www.flickr.com/photos/foresmac/4034842899/ 9. http://www.flickr.com/photos/jcolman/2795393320 / 11. http://www.flickr.com/photos/martin_kelley/2388613589/ 12. http://www.flickr.com/photos/zen/6338392/
- 35. Case Studies Engagement Turns Critics into Allies Connie Reece http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies/ How to Recover from a Scathing Blog Post Aruni Gunasegaram http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/ Bloggers Need to Accept Responsibility Too Jennifer Laycock http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php
- 36. SlideShare URL: http://www.slideshare.net/TheJenATX/how-to-survive-a-snark-attack-conniereece-thejenatx Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU