How to Survive a Snark Attack

This document discusses strategies for dealing with snarks and trolls online. It defines snarks as verbal critics and naysayers, while trolls intentionally provoke others. For snarks, the strategies recommended are to remain calm, set a respectful tone, follow community guidelines, and moderate comments if needed. For trolls, the document suggests ignoring them, establishing clear rules and enforcing them, having thick skin, and deleting unacceptable comments. Case studies are presented of bloggers who turned critics into allies through respectful engagement. The document provides sources for its definitions and theories about the psychology and tactics of trolls.