This document discusses the importance of taking development teams on the UX journey. It describes three types of users - experts, willing adopters, and mainstreamers. Mainstreamers are the vast majority who use technology primarily to get jobs done, not for its own sake. The document recommends techniques for development teams like using heuristics in development processes, providing solid design principle examples, observing users, and taking teams to usability testing. The overarching goal is to coach teams and establish design standards to promote consistency that makes sense for developers.
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