SlideShare a Scribd company logo
Taking your dev team on the UX journey
Adriaan Fenwick
UI/UX Designer
!
@adriaanfenwick
www.designandux.com
www.bsg.co.za
Taking your dev team on the UX journey
Why is it important?
#BSGUXD
Simple and Usable
web, mobile and interaction design
by Giles Colborne
Three types of users
!
Experts
Happy to explore your product or service and to
push the limits of what it can do.
!
Willing adopters
Tempted to use something more sophisticated, but
they're not comfortable playing with something
entirely new.
!
Mainstreamers
Don't use technology for its own sake; they use it
to get a job done.
Three types of users
!
Experts
Happy to explore your product or service and to
push the limits of what it can do.
!
Willing adopters
Tempted to use something more sophisticated, but
they're not comfortable playing with something
entirely new.
!
Mainstreamers
Don't use technology for its own sake; they use it
to get a job done.
Developers
Vast majority of people
“Experts often want features that would horrify mainstreamers”
- Simple and Usable by Giles Colborne
“Simpler than a bike, until you try to ride it”
- Simple and Usable by Giles Colborne
Not that kind of simple
Project team
Project team
Client
Project team
Business
analysts
Project team
Project
manager
Project team
Developers
Project team
UX designer
Project team
Users
Project team
Users
Developers
UX designer
Key techniques
#BSGUXD
Heuristics
Heuristics
Visibility of system status
10 Usability Heuristics for User Interface Design. Jakob Nielsen http://www.nngroup.com/articles/ten-usability-heuristics/
Match between system and the real world
User control and freedom
Consistency and standards
Error prevention
Recognition rather than recall
Flexibility and efficiency of use
Aesthetic and minimalist design
Help users recognise, diagnose, and recover from errors
Help and documentation
Developers
Sprint
Backlog
Select a set
of stories
SCRUM an extremely high level view
Release
Sprint planning
Sprint review
Developers
Sprint
Backlog
SCRUM an extremely high level view
Definition of
done
Insert ______ here!heuristics Release
Sprint planning
Sprint review
Select a set
of stories
Developers
Every day at standup
Solid examples
#BSGUXD
Design principles
Examples
1. Automated
2. Simple and intuitive
3. Flexible
4. Generate insights from historical data
5. Stricter controls
Source: http://www.flickr.com/photos/lawley/369315502/
These principles become the
beacons for navigating decisions
Observe & analyse
Taking your Dev Team on the UX Journey
Connect the dots
Share…share…share…
It doesn’t exist -
if it’s only in your head or on your computer.
It doesn’t exist -
if it’s only in your head or on your computer.
Remember your readers are users -
users don’t read…so tell a story with your
data that’s easy to understand
Take them to usability testing
“…but aren’t all users like me?”
Source: http://www.flickr.com/photos/21202433@N08/8524623559/
“Wow, I never thought they’d do that”
Design standards document
Blueprints to consistency in a way
that makes sense to your
development team
Coaching
Bonus
“Simpler than a bike, until you try to ride it”
- Simple and Usable by Giles Colborne
Not that kind of simple
STOP
Walking encyclopaedia Over-share
Explain why Mention the user Repeat
DID YOU KNOW? 553
EXPERTS OFTEN WANT
FEATURES THAT
WOULD HORRIFY
MAINSTREAMERS.
Be that guy
#BSGUXD
Summary
Summary
Heuristics
Design principles
Observe & analyse
Share…share…share…
Take them to
usability testing
Design standards
document
Coaching
The way
#BSGUXD
“The consumerisation of IT has impacted many layers within organisations,
from user expectations to mobility strategy, requiring a fundamental shift in
the selection and adoption of technology. However less than 37% say it is
currently a critical part of their application development process.”
- Consumerisation changes user expectations, by IT-Online
#BSGUXD
Taking your Dev Team on the UX Journey
#BSGUXD
@adriaanfenwick
www.designandux.com
@bsgafrica
www.bsg.co.za
Stay in touch

More Related Content

KEY
Ten Ways to Improve Your EE Development
PDF
MAKE DAY 2016 Build Workshop
PDF
Mobomo mobile outlook 2013 05-07
PDF
BoS2015 James archer - software design mistakes that just wont die
PPTX
Google Glass @ BarCamp Orlando 2013
PPTX
Winning hearts and minds: how to embed UX from scratch in a large organisation
PDF
UX Army of One
PDF
Iak13 arno bublitz enterprise ux
Ten Ways to Improve Your EE Development
MAKE DAY 2016 Build Workshop
Mobomo mobile outlook 2013 05-07
BoS2015 James archer - software design mistakes that just wont die
Google Glass @ BarCamp Orlando 2013
Winning hearts and minds: how to embed UX from scratch in a large organisation
UX Army of One
Iak13 arno bublitz enterprise ux

Similar to Taking your Dev Team on the UX Journey (20)

PDF
Intro to UX: Enterprise UX
PPTX
UCD overview
PDF
Integrating User Experience Design into the Product Lifecycle
 
PPTX
UX - Beyond Design Practice
PDF
UX Fundamentals
PDF
Stop making bland things
PPTX
Innovative UX Interface Design Solutions for a Superior User Experience
PPTX
The Importance of UX
PPTX
Ux introduction training
ODP
User Experience Design Heuristics
PPTX
What does the UX process look like... really?
PPTX
Ux Journey: There and back again
PDF
Adventures in user-centred Agile
PDF
Adventures in User-Centred Agile
PPTX
User Interface (UI) and User Experience (UX) Design Principles in Software De...
PPTX
A thing or two about User Experience
PDF
UXcellence: The Importance Of Human-Centered Design
PDF
UX is for Losers
PDF
UX (User Experience) Process, May 2017
PDF
Becoming A User Advocate
Intro to UX: Enterprise UX
UCD overview
Integrating User Experience Design into the Product Lifecycle
 
UX - Beyond Design Practice
UX Fundamentals
Stop making bland things
Innovative UX Interface Design Solutions for a Superior User Experience
The Importance of UX
Ux introduction training
User Experience Design Heuristics
What does the UX process look like... really?
Ux Journey: There and back again
Adventures in user-centred Agile
Adventures in User-Centred Agile
User Interface (UI) and User Experience (UX) Design Principles in Software De...
A thing or two about User Experience
UXcellence: The Importance Of Human-Centered Design
UX is for Losers
UX (User Experience) Process, May 2017
Becoming A User Advocate
Ad

More from BSGAfrica (20)

PPTX
Join us as a programme manager
PDF
Join BSG as a Business Consultant
PDF
Empower IT to meet the strategic demands of business
PDF
Empower IT to meet the strategic demands of business
PDF
Taking a data-led approach to increasing profitability
PPTX
Supporting the delivery of a continent wide mobile financial ecosystem
PDF
Customer experience is your ultimate advantage
PDF
Time to transform your customer programme?
PDF
Your business already has all the information it needs to solve its most impo...
PDF
Fast Fish Forum key take-outs 15 Mar 2017
PPTX
Fast fish Forum 15 March 2017
PPTX
Fast Fish Forum 15 March 2017
PPTX
Fishbowl artefacts: Fast Fish Forum, 16 November 2016, held at BSG
PPTX
Fast Fish Forum 16 November 2016
PDF
Fast Fish Forum - Change management in the context of innovative change - how...
PDF
Fast Fish Forum Presentation, 20 July 2016
PDF
Architecting IT to enable business success
PDF
Fast Fish Forum roundtable sessions
PPTX
Fast Fish Forum - 6 April 2016
PDF
Top 5 considerations when choosing and managing a technology vendor
Join us as a programme manager
Join BSG as a Business Consultant
Empower IT to meet the strategic demands of business
Empower IT to meet the strategic demands of business
Taking a data-led approach to increasing profitability
Supporting the delivery of a continent wide mobile financial ecosystem
Customer experience is your ultimate advantage
Time to transform your customer programme?
Your business already has all the information it needs to solve its most impo...
Fast Fish Forum key take-outs 15 Mar 2017
Fast fish Forum 15 March 2017
Fast Fish Forum 15 March 2017
Fishbowl artefacts: Fast Fish Forum, 16 November 2016, held at BSG
Fast Fish Forum 16 November 2016
Fast Fish Forum - Change management in the context of innovative change - how...
Fast Fish Forum Presentation, 20 July 2016
Architecting IT to enable business success
Fast Fish Forum roundtable sessions
Fast Fish Forum - 6 April 2016
Top 5 considerations when choosing and managing a technology vendor
Ad

Recently uploaded (20)

PPT
“AI and Expert System Decision Support & Business Intelligence Systems”
PDF
gpt5_lecture_notes_comprehensive_20250812015547.pdf
PDF
Reach Out and Touch Someone: Haptics and Empathic Computing
PPTX
Programs and apps: productivity, graphics, security and other tools
PPTX
Big Data Technologies - Introduction.pptx
PPTX
Spectroscopy.pptx food analysis technology
PDF
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
PDF
Agricultural_Statistics_at_a_Glance_2022_0.pdf
PDF
Encapsulation theory and applications.pdf
PDF
Empathic Computing: Creating Shared Understanding
PDF
MIND Revenue Release Quarter 2 2025 Press Release
PPTX
ACSFv1EN-58255 AWS Academy Cloud Security Foundations.pptx
PDF
Machine learning based COVID-19 study performance prediction
PDF
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
PDF
Diabetes mellitus diagnosis method based random forest with bat algorithm
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
PDF
Dropbox Q2 2025 Financial Results & Investor Presentation
PPTX
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx
PDF
NewMind AI Weekly Chronicles - August'25-Week II
PDF
Peak of Data & AI Encore- AI for Metadata and Smarter Workflows
“AI and Expert System Decision Support & Business Intelligence Systems”
gpt5_lecture_notes_comprehensive_20250812015547.pdf
Reach Out and Touch Someone: Haptics and Empathic Computing
Programs and apps: productivity, graphics, security and other tools
Big Data Technologies - Introduction.pptx
Spectroscopy.pptx food analysis technology
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
Agricultural_Statistics_at_a_Glance_2022_0.pdf
Encapsulation theory and applications.pdf
Empathic Computing: Creating Shared Understanding
MIND Revenue Release Quarter 2 2025 Press Release
ACSFv1EN-58255 AWS Academy Cloud Security Foundations.pptx
Machine learning based COVID-19 study performance prediction
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
Diabetes mellitus diagnosis method based random forest with bat algorithm
Mobile App Security Testing_ A Comprehensive Guide.pdf
Dropbox Q2 2025 Financial Results & Investor Presentation
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx
NewMind AI Weekly Chronicles - August'25-Week II
Peak of Data & AI Encore- AI for Metadata and Smarter Workflows

Taking your Dev Team on the UX Journey