How to think like a network
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This document discusses how to transform a social network into an effective "swarm". It identifies 5 key factors for doing so: 1) strong social ties, 2) a common story or narrative, 3) a dense communication grid, 4) shared resources, and 5) network awareness. Examples of successful social networks and swarms are provided to illustrate these factors, such as how outrage over a politician's comments helped raise funds for opponents. The document also discusses different types of communication topologies that social networks can take.
How to think like a network
- 1. Ruby Sinreich social network junkie, activist, nonprofit techie, web maven, Generation Xer, mother How to think like a network Download at slideshare.net/rubyji lotusmedia.org/5things N.C. Tech for Good Conference 2010
- 2. “The people formerly known - Jay Rosen, Journalism Prof as the audience wish to @jayrosen_nyu http:// inform media people of our journalism.nyu.edu/pubzone/weblogs/ pressthink/2006/06/27/ppl_frmr.html existence, and of a shift in power that goes with the platform shift youʼve all heard about. “You don't own the eyeballs. You don't own the press, which is now divided into pro and amateur zones. You don't control production on the new platform, which isn't one-way. There's a new balance of power between you and us.” http://www.flickr.com/photos/zak/84069772/
- 3. “Generations, like people, have personalities, and Millennials – the American teens and twenty- somethings currently making the passage into adulthood – have begun to forge theirs: confident, self- expressive, liberal, upbeat and receptive to new ideas and ways of living.” - Pew Research: “The Millennials: Confident. Connected. Open to Change.” (2010)
- 6. MySpace and Facebook didnʼt invent social networks http://www.flickr.com/photos/danielgreene/2951598183/ http://www.flickr.com/ photos/cobalt/ 248044067/ http://www.flickr.com/photos/rbucich/3623885548
- 7. So... how do you make a network into a "swarm?"
- 9. 1. Strong Social Ties 2. Common Story 3. Dense Communication Grid 4. Shared Resources 5. Network Awareness
- 17. • You lie! “In the week after Wilson's outburst, Miller had raised $1.6 million, about three times his 2008 campaign, while Wilson raised $1.8 million.” - Wikipedia “The Democratic National Committee reportedly raised $1 million the day after Obama's speech, a haul credited in part to outrage over Wilson's outburst.” - Newsweek
- 18. Online & offline For example... Social networks Blogs E-mail & SMS Instant messaging Phone Face-to-face
- 20. Aggregators, FriendFeed, Buzz, etc.
- 21. hierarchical star/hub ring mesh tree (hubs of hubs) http://www.webopedia.com/quick_ref/topologies.asp
- 27. “Olympic Torch Route Changed in San Francisco” San Francisco -New York Times London -Daily Mail And Iranʼs “Twitter Revolution!”
- 30. 1. Strong Social Ties 2. Common Story 3. Dense Communication Grid 4. Shared Resources 5. Network Awareness
- 31. More examples, comments, ideas: • lotusmedia.org/5things • netcentriccampaigns.org Contact me: e-mail = ruby@lotusmedia.org Twitter = @ruby