How to Use Content to Tackle the Gender Diversity Challenge [Webcast]
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The document outlines the importance of gender diversity in the workplace, emphasizing its link to innovation and financial performance. It provides strategies for effective messaging and content distribution, including encouraging leadership involvement and using various forms of content like employee spotlights and videos. Key takeaways highlight that diversity enhances business results, and consistently sharing stories is vital for a successful diversity hiring strategy.
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How to Use Content to Tackle the Gender Diversity Challenge [Webcast]
- 1. How to use content to tackle the Gender Diversity challenge
- 2. Agenda ① The Gender Diversity Imperative ② Get your stories out there ③ Eight creative ideas for effective gender diversity messaging
- 3. 1 | The Gender Diversity Imperative
- 4. 4 Intel Plans to Invest $300 Million to Encourage More Diversity at Intel and within the Tech Industry, Announces Hiring and Retention Goal
- 6. The % of Computer Science students who were women Tech
- 7. 1985 The % of Computer Science students who were women Tech 35%
- 8. 1985 2016 The % of Computer Science students who were women Tech 35% 18%
- 9. The diversity of people in a corporation promotes innovation because it achieves greater diversity of ideas. There is a link between diversity and innovation that’s not theoretical – it’s real. - Indra Nooyi, CEO of PepsiCo
- 10. You can’t afford to ignore diversity Diversity’s Dividend 15% Gender diverse companies more likely to outperform financially What’s the likelihood that companies in the top quartile for gender diversity financially outperform companies in the bottom quartile? - Global Study, McKinsey, 2015
- 11. 2 | Get your stories out there
- 12. Two types of content
- 13. Two types of content Hub content they come to you
- 14. Two types of content Hub content they come to you Feed content you send the content to them
- 15. Tailor to highlight key messages and campaigns Your LinkedIn Company Page
- 16. Let your employees speak about diversity at your company! Your LinkedIn Careers Page
- 17. Your employees’ profiles How well do your employees represent your brand?
- 18. “Content is king but distribution is queen, and she wears the pants.” Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed.
- 19. ~ In the Newsfeed ~ Reach and engage members where they are
- 20. Allow you to reach members outside of your Followers Sponsored Updates 20 Company Updates Reach only your pool of Followers
- 21. Allow you to reach members outside of your Followers Sponsored Updates 21 433M+ (2 new members every second) Sponsored Updates Reach the entire LinkedIn network Company Updates Reach only your pool of Followers
- 22. Utilize deep targeting Targeting Sponsored Updates Company Updates Location ✔ ✔ Industry ✔ ✔ Company Size ✔ ✔ Function ✔ ✔ Seniority ✔ ✔ Skills ✔ Job Title ✔ Company Name ✔ School ✔ Group Membership ✔ Age ✔ Gender ✔ Negative targeting (i.e. exclude a certain Title) ✔
- 23. 23 So why does this matter for Recruitment teams? Because content is proven to drive bottom line hiring results
- 24. Companies who post at least one status update / week on LinkedIn…
- 25. Get 40% more views to their LinkedIn job postings
- 27. 3 | Eight creative ideas for effective gender diversity messaging
- 28. How not to promote Gender Diversity!
- 29. Idea One Encourage your leaders to share their opinions 2015 Talent Trends 29
- 31. 31
- 34. Idea Two Create employee spotlights 2015 Talent Trends 34
- 38. Idea Three Highlight company culture & initiatives 2015 Talent Trends 38
- 41. Idea Four Join the debate - talk about women's career challenges 2015 Talent Trends 41
- 45. Idea Five Share achievements & awards 2015 Talent Trends 45
- 48. Idea Six Get your energy behind a #hashtag 2015 Talent Trends 48
- 49. #notjustforboys
- 50. #pledgeforparity
- 51. Idea Seven Use video 2015 Talent Trends 51
- 54. Idea Eight Encourage & inspire your employees to share content 2015 Talent Trends 54
- 56. Recap: 8 Ideas 1. Encourage your leaders to share their opinions 2. Create employee Spotlights 3. Highlight company culture & initiatives 4. Join the debate – talk about Women's career challenges 5. Share achievements & awards 6. Get your energy behind a #hashtag 7. Make Videos 8. Encourage & inspire your employees to share content
- 57. One last tip… use data to optimize your content strategy
- 58. © 2016 LinkedIn Corporation. All Rights Reserved. | All Sales in the U.S. LinkedIn can help drive ROI with targeted messaging Survey data helps you understand the kind of content each of your key audiences is interested in hearing about 58
- 59. © 2016 LinkedIn Corporation. All Rights Reserved. | LinkedIn can help drive ROI with targeted messaging Females in Sales in the U.S. Survey data helps you understand the kind of content each of your key audiences is interested in hearing about 59
- 60. © 2016 LinkedIn Corporation. All Rights Reserved. | Key Takeaways 60 ① A gender diverse workforce helps to deliver better business results ② Getting your stories out in front of key female audiences on a consistent basis is a critical part of a diversity hiring strategy ③ You don’t have to start from scratch… use these creative ideas for effective gender diversity content and build from there
Editor's Notes
- #6: \