How to Use Data to Find Major Donors
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This document provides guidance on how to identify and engage major donors. It defines major donors as those who give $10,000 or more, as they contribute 64% of total fundraising dollars. It recommends investigating potential major donors based on 5 markers of philanthropy: giving to your organization before, giving to other organizations, being a trustee of a grant-giving foundation, owning high-valued real estate, and making political gifts. Donor-advised funds are another source of major donations, with over $15 billion granted from these funds to charities in the last year. When engaging major donors, communications should answer how much a project needs, what the donation will fund, and what the expected end result will be.
How to Use Data to Find Major Donors
- 1. How to Use Data to Find Major Donors W I T H D O N O R P E R F E C T COMPILED BY WHY? Major Donors are the most valuable sources of funding for your mission. To make an impact on your community, to grow as an organization, and to accomplish the goals that drive your nonprofit forward, you need a plan to engage major donors. Here's how you can tap into this critical audience. WHO? 1% For our purposes, we will use $10,000 as the minimum gift amount to define a donor as a Major Donor. Each organization creates its own definition of Major Donor. of donors gave more than $10,000, per DonorPerfect's data IDENTIFYING YOUR MAJOR DONORS Source 1 Source 2 Source 3 SOURCE/S: 64% raised of the total dollars . . . 1 2 3 4 5Gave to your Organization Gave to other Organizations Trustee of Grant Giving Foundation Owns Real Estate Valued Above $2 Million Gave Political Gift Investigate potential Major Donors by watching for these 5 markers of philanthropy. Remember, wealth alone is not a predictor of philanthropic behavior. DON’T FORGET ABOUT DONOR ADVISED FUNDS Grants from donor-advised funds to charitable organizations reached a new high, exceeding $15 billion for the first time. HOW TO ENGAGE MAJOR DONORS Major Donors want to know what their money can accomplish. Make sure your communications answer these 3 questions that acknowledge their support in a meaningful way. How much does the project need? What does the donation fund? Contributed by donors into more than 285,000 individual donor-advised funds. $23 billion What do you expect the end result to be? Granted to qualified charities. $16 billion Total of charitable assets in donor-advised funds. $85 billion