Finding Soul Mates in a World of Friends
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The document discusses the importance of utilizing social media to identify and motivate 'off-the-radar' donors for nonprofits, emphasizing that traditional donor metrics do not always reflect true support. It features insights from Michael Hutney of the Stelter Company, highlighting the significance of building strong connections with potential supporters through social engagement. Key takeaways include leveraging social scores and recognizing the vast potential of advocates in the nonprofit sector.
Finding Soul Mates in a World of Friends
- 1. Finding Your Soul Mates in a World of Friends SOCIAL MEDIA 4 NONPROFITS O C T O B E R 11 , 2 01 3 P r e s e n t e d b y M i ch a e l H u t n e y ( @ m i c h a e l h u t n e y ) Director of Emerging Media
- 2. About The Stelter Company • Integrated Marketing Services Firm • Supporting Nonprofits for 35+ years • Focus on Estate / Leadership Gifts • Driven by Research and Analytics
- 3. How do you know who cares?
- 4. Business Challenge • 85% Annual Gifts : 7% Estate Gifts • Estate Gifts = Lucrative • Who really cares about us? ‣ Not necessarily those who donate ‣ 59% v. 41%
- 6. SOCIAL STATS • 1.6 million fans (Facebook) • 180k followers (Twitter) DONATION DETAILS • $130m+ in contributions and grants • $30m+ in bequests About HSUS • Headquarters in Washington, D.C. • Largest Animal Protection Organization • Rescue and Emergency Response • Combat Animal Cruelty • Rehabilitation Centers • Legislation
- 7. No Shortage of Friends
- 8. No Shortage of Friends 1.6 million likes
- 15. Find Your Soul Mates
- 16. Find Your Soul Mates
- 17. Business Value • Adds a critical dimension to a customer profile • Articulated as a metric • Uniquely actionable
- 18. SOCIAL SCORE 9,400 Business Value • Adds a critical dimension to a customer profile • Articulated as a metric • Uniquely actionable
- 19. Takeaways • Life online is an open book. • An army of advocates is within your reach. • Concentrate on finding your soul mates.
- 20. Finding Soul Mates in a World of Friends SOCIAL MEDIA 4 NONPROFITS O C T O B E R 11 , 2 01 3 P r e s e n t e d b y M i ch a e l H u t n e y ( @ m i c h a e l h u t n e y ) Director of Emerging Media & Strategic Accounts