How To Use Google Analytics
- 1. How to Use Google Analytics © A1 Virtual Consultant - Levy Reyes
- 2. Having your own website is important for your Business © A1 Virtual Consultant - Levy Reyes
- 3. It helps you leverage on the power of the Internet © A1 Virtual Consultant - Levy Reyes
- 4. And makes you look credible and professional © A1 Virtual Consultant - Levy Reyes
- 5. But how do you know if your website brings customers? © A1 Virtual Consultant - Levy Reyes
- 6. You need to have a way to track your visitors! © A1 Virtual Consultant - Levy Reyes
- 7. This is where Google can help us! © A1 Virtual Consultant - Levy Reyes
- 8. Enter: Google Analytics © A1 Virtual Consultant - Levy Reyes
- 9. Go to your browser © A1 Virtual Consultant - Levy Reyes
- 10. And type in: www.analytics.google.com © A1 Virtual Consultant - Levy Reyes
- 11. This is where you will be directed © A1 Virtual Consultant - Levy Reyes
- 12. Click on Sign Up © A1 Virtual Consultant - Levy Reyes
- 13. Next you’ll see this © A1 Virtual Consultant - Levy Reyes
- 14. © A1 Virtual Consultant - Levy Reyes
- 15. Google Analytics can track Websites or Mobile Apps © A1 Virtual Consultant - Levy Reyes
- 16. For this tutorial, we will focus on Websites © A1 Virtual Consultant - Levy Reyes
- 17. Click on Website © A1 Virtual Consultant - Levy Reyes
- 18. Next, scroll down to Setting up your account © A1 Virtual Consultant - Levy Reyes
- 19. © A1 Virtual Consultant - Levy Reyes
- 20. Type in your Account Name © A1 Virtual Consultant - Levy Reyes
- 21. Type in your Website Name © A1 Virtual Consultant - Levy Reyes
- 22. Type in your Website URL © A1 Virtual Consultant - Levy Reyes
- 23. Make sure to select http:// or https:// © A1 Virtual Consultant - Levy Reyes
- 24. © A1 Virtual Consultant - Levy Reyes
- 25. Next, select your Industry Category © A1 Virtual Consultant - Levy Reyes
- 26. © A1 Virtual Consultant - Levy Reyes
- 27. Next, select your Time Zone © A1 Virtual Consultant - Levy Reyes
- 28. Scroll down to Data Sharing Settings © A1 Virtual Consultant - Levy Reyes
- 29. © A1 Virtual Consultant - Levy Reyes
- 30. These are the data shared with Google Analytics © A1 Virtual Consultant - Levy Reyes
- 31. We’ll leave everything selected as recommended © A1 Virtual Consultant - Levy Reyes
- 32. Now, click Get Tracking ID © A1 Virtual Consultant - Levy Reyes
- 33. A pop up box will appear © A1 Virtual Consultant - Levy Reyes
- 34. Read the Terms of Service © A1 Virtual Consultant - Levy Reyes
- 35. Then click, I accept © A1 Virtual Consultant - Levy Reyes
- 36. © A1 Virtual Consultant - Levy Reyes
- 37. You should now have your Tracking ID © A1 Virtual Consultant - Levy Reyes
- 38. There are 2 ways to add the Tracking ID © A1 Virtual Consultant - Levy Reyes
- 39. You can add it manually © A1 Virtual Consultant - Levy Reyes
- 40. By adding the Analytics tracking code © A1 Virtual Consultant - Levy Reyes
- 41. Or by using a Wordpress Plugin © A1 Virtual Consultant - Levy Reyes
- 42. Take note © A1 Virtual Consultant - Levy Reyes
- 43. You will need to have a hosted Wordpress site © A1 Virtual Consultant - Levy Reyes
- 44. So you can use the Google Analytics plugin © A1 Virtual Consultant - Levy Reyes
- 45. Go over to your website’s admin page © A1 Virtual Consultant - Levy Reyes
- 46. © A1 Virtual Consultant - Levy Reyes
- 47. Type in “Google Analytics” in Search Plugins © A1 Virtual Consultant - Levy Reyes
- 48. Look up the search results © A1 Virtual Consultant - Levy Reyes
- 49. We’ll use the Google Analytics Dashboard for WP Plugin © A1 Virtual Consultant - Levy Reyes
- 50. © A1 Virtual Consultant - Levy Reyes
- 51. Click on Install Now © A1 Virtual Consultant - Levy Reyes
- 52. Installing © A1 Virtual Consultant - Levy Reyes
- 53. Now Click Activate © A1 Virtual Consultant - Levy Reyes
- 54. Once Activated, it will now show on your menu © A1 Virtual Consultant - Levy Reyes
- 55. Click on General Settings © A1 Virtual Consultant - Levy Reyes
- 56. You should see this © A1 Virtual Consultant - Levy Reyes
- 57. Click on Authorize Plugin © A1 Virtual Consultant - Levy Reyes
- 58. You’ll see this © A1 Virtual Consultant - Levy Reyes
- 59. Click on Get Access Code © A1 Virtual Consultant - Levy Reyes
- 60. Select your Google Account © A1 Virtual Consultant - Levy Reyes
- 61. Select Allow © A1 Virtual Consultant - Levy Reyes
- 62. You’ll be given a code to copy © A1 Virtual Consultant - Levy Reyes
- 63. Paste the access code © A1 Virtual Consultant - Levy Reyes
- 64. Then click Save Access Code © A1 Virtual Consultant - Levy Reyes
- 65. Plugin Authorization Succeeded! © A1 Virtual Consultant - Levy Reyes
- 66. © A1 Virtual Consultant - Levy Reyes
- 67. Congratulations! © A1 Virtual Consultant - Levy Reyes
- 68. Now we can start tracking your website’s stats © A1 Virtual Consultant - Levy Reyes
- 69. You should now have a Dashboard on your Admin Page © A1 Virtual Consultant - Levy Reyes
- 70. © A1 Virtual Consultant - Levy Reyes
- 71. On your website, this is how your Dashboard looks © A1 Virtual Consultant - Levy Reyes
- 72. Let’s look at some of the stats © A1 Virtual Consultant - Levy Reyes
- 73. Sessions = time a user is engaged on your website © A1 Virtual Consultant - Levy Reyes
- 74. Users = people who initiated at least one session © A1 Virtual Consultant - Levy Reyes
- 75. Page Views = total number of pages viewed © A1 Virtual Consultant - Levy Reyes
- 76. Bounce Rate = Percentage of single sessions with no interaction© A1 Virtual Consultant - Levy Reyes
- 77. Organic Search = this is traffic that comes from Search Engines © A1 Virtual Consultant - Levy Reyes
- 78. Pages/Session = number of pages being viewed © A1 Virtual Consultant - Levy Reyes
- 79. Time on Page = amount of time spent on webpages © A1 Virtual Consultant - Levy Reyes
- 80. Page Load Time = Speed your webpage loads © A1 Virtual Consultant - Levy Reyes
- 81. Session Duration = Time spent per session © A1 Virtual Consultant - Levy Reyes
- 82. Let’s go over to Google Analytics © A1 Virtual Consultant - Levy Reyes
- 83. On the Google Analytics Website © A1 Virtual Consultant - Levy Reyes
- 84. This is how it would look like © A1 Virtual Consultant - Levy Reyes
- 85. You can filter the report based on dates © A1 Virtual Consultant - Levy Reyes
- 86. © A1 Virtual Consultant - Levy Reyes
- 87. Scroll down and you will see this © A1 Virtual Consultant - Levy Reyes
- 88. © A1 Virtual Consultant - Levy Reyes
- 89. This graph tells you about your traffic © A1 Virtual Consultant - Levy Reyes
- 90. This section tells you how active your users are © A1 Virtual Consultant - Levy Reyes
- 91. © A1 Virtual Consultant - Levy Reyes
- 92. This section shows you demographics © A1 Virtual Consultant - Levy Reyes
- 93. This section shows when your users are active © A1 Virtual Consultant - Levy Reyes
- 94. This section shows where your users are from © A1 Virtual Consultant - Levy Reyes
- 95. This section shows the device people use © A1 Virtual Consultant - Levy Reyes
- 96. This information is helpful when running marketing campaigns! © A1 Virtual Consultant - Levy Reyes
- 97. Or when buying ads © A1 Virtual Consultant - Levy Reyes
- 98. Lastly, this section shows pages usually visited © A1 Virtual Consultant - Levy Reyes
- 99. And those are the basics for your Google Analytics! © A1 Virtual Consultant - Levy Reyes
- 100. There are other features that you can use © A1 Virtual Consultant - Levy Reyes
- 101. So you can get advanced and detailed reports © A1 Virtual Consultant - Levy Reyes
- 102. Also check out Google Analytics Academy © A1 Virtual Consultant - Levy Reyes
- 103. For more resources about Google Analytics © A1 Virtual Consultant - Levy Reyes
- 104. © A1 Virtual Consultant - Levy Reyes