The document discusses how businesses can promote themselves via the internet. It notes that millions of potential clients are online and businesses can connect with the world. It emphasizes learning about social media marketing (SMM), search engine optimization (SEO), using blogs, and creating websites. Statistics show the large number of people online and spending on digital advertising. The document also provides an example of a successful promotional campaign by OfficeMax using social media. It invites the reader to an international summer school in Ekaterinburg, Russia to learn about online business promotion through lectures, projects, and language classes.