How to use LinkedIn video to build your personal brand
- 1. HOW TO USE LINKEDIN VIDEO TO BUILD YOUR PERSONAL BRAND KASEY JONES, FOUNDER + CEO A BETTER JONES
- 2. NO MATTER WHAT YOU DO, YOUR JOB IS TO TELL YOUR STORY. Gary Vaynerchuk
- 3. WHY VIDEO ANYWAY? IS VIDEO REALLY THAT BIG OF A DEAL? ▸ 82% of Twitter users watch videos
- 4. WHY VIDEO ANYWAY? IS VIDEO REALLY THAT BIG OF A DEAL? ▸ 82% of Twitter users watch videos ▸ 45% of people watch more than an hour of Facebook or YouTube videos a week.
- 5. WHY VIDEO ANYWAY? IS VIDEO REALLY THAT BIG OF A DEAL? ▸ 82% of Twitter users watch videos ▸ 45% of people watch more than an hour of Facebook or YouTube videos a week. ▸ 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- 6. WHY VIDEO ANYWAY? IS VIDEO REALLY THAT BIG OF A DEAL? ▸ 82% of Twitter users watch videos ▸ 45% of people watch more than an hour of Facebook or YouTube videos a week. ▸ 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. ▸ Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- 7. WHY AM I TALKING ABOUT THIS?
- 8. WHY ME? ONE YEAR OF VIDEO CREATION ▸ Dozens of videos, close to 1m views. ▸ Nearly 200k views on a single video. ▸ Regularly ranging from 5k to 50k ▸ Tons of relationships built ▸ 3 super close friends ▸ 4 clients (and over $100k in revenue) ▸ Lots of awareness and leads ▸ Over 1000 webinar sign ups alone
- 9. I NEED EQUIPMENT VIDEO MYTH #1
- 10. VIDEO MYTHS I NEED EQUIPMENT. ▸ All you need is a phone ▸ Decent lighting ▸ Quiet space Fact: My first viral video was recorded on my phone, propped up on a stack of post-its and leaning up against my monitor.
- 11. I NEED A SCRIPT VIDEO MYTH #2
- 12. VIDEO MYTHS I NEED A SCRIPT. ▸ Scripts make you sound boring and robotic ▸ Off the cuff performs better than rehearsed ▸ Speak what you know Fact: All of my highest performing videos were off the cuff and in one take
- 13. I’M NOT IMPORTANT ENOUGH VIDEO MYTH #3
- 14. VIDEO MYTHS I’M NOT IMPORTANT ENOUGH ▸ Get over the imposter syndrome. ▸ People LOVE hearing from their peers. ▸ You have unique and valuable experience. Fact: People want to hear from others in the trenches. You will become a thought leader simply by sharing your thoughts.
- 15. TIPS TO GET STARTEDPrimarily focused on LinkedIn, but Facebook works for this too
- 17. TIPS TO GET STARTED JUST START ▸ The first one is the scariest ▸ But it’s also the safest. ▸ Pick a topic you’re passionate about ▸ And just talk.
- 19. TIPS TO GET STARTED BE ENGAGING ▸ Don’t just share information. ▸ Ask questions. ▸ Tell your audience what to do. Get them to take an action, make a comment, answer a question, share an insight. ▸ You get the most views when people comment.
- 20. RESPOND TO SOMETHING TIP #3
- 21. TIPS TO GET STARTED RESPOND TO SOMETHING ▸ Follow other video creators or people with a big following. ▸ Respond to one of the videos or comments that did well for them. ▸ Continue the conversation.
- 22. COVER THE BASICS. TIP #4
- 23. TIPS TO GET STARTED COVER THE BASICS ▸ Horizontal camera at eye level. ▸ Good lighting ▸ Quiet room. Speak loudly. ▸ Smile. Have energy. Be yourself. ▸ Try to add captions using a tool like Zubtitle
- 25. TIPS TO GET STARTED RECRUIT FRIENDS ▸ Share your post with your friends and ask them to comment. ▸ Reach out to other video creators, comment on their videos, ask them to give you feedback on yours. ▸ DO NOT SPAM!!!!!!!!