This document provides instructions for how to use Rafflecopter to run a contest on social media or a website. It explains how to sign up for Rafflecopter, set up a giveaway by adding prizes and entry options, install the Rafflecopter widget on a Facebook page or WordPress blog, choose winners randomly, and announce the winners. The overall purpose is to use a contest and Rafflecopter to attract attention in a natural way without tricks.