How To Use Social Networks As A Hr Tool
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Social networks can be used as an effective HR tool for recruiting and researching candidates. LinkedIn is a popular professional social network that allows users to connect with colleagues, find potential candidates, and research companies. Employers are increasingly using social media to screen applicants and make hiring decisions. However, there are also legal risks to consider when using candidates' social media information during the hiring process.
How To Use Social Networks As A Hr Tool
- 1. How to use Social Networks as a HR Tool
- 2. Who is this Jason Sullivan guy?
- 3. Web 2.0 - Today Paradigm shift from web users as passive recipients of information to an environment dependent on user generated content. Common Web 2.0 components: Social networking sites Video sharing sites Wikis Blogs
- 4. The Internet in 2020 Mobile devices will be the primary connection tool to the internet in 2020 Transparency of people and organizations will increase Voice recognition and touch user-interfaces with the internet will be more prevalent and accepted Divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who is connected Source: Pew Internet & American Life Project
- 5. Social Networking Sites? Virtual communities Share common interests/activities or have interest in exploring the interests/activities of others ~ 200 social networking sites
- 6. Most Visited U.S. Social Networking Sites Facebook MySpace Flickr LinkedIn Tagged Ning -“Create your own social network for anything”
- 7. Other Notable Social Networking Sites Friendster - Global Naymz – “Online identity management” Ryze Zumeo - “ Come for the jobs, stay for the networking” Doostang – Invite only network for young professionals Xing – Business focused site with primary traffic from Germany Viadeo - Business focused site with primary traffic from France
- 8. Noteworthy HR Sites RecruitingBlogs.com HRM Today ERE.net Fordyce Letter Network
- 9. MicroBlogs Twitter 40% of respondents picked Twitter as the number one social media service for businesses FriendFeed – social network aggregator Yammer Tumblr Socialthing – Invite only Jaiku Source: Abrams Research
- 10. Viable Staffing Tool? “ According to a survey by Robert Half International, 62 percent of executives say sites such as LinkedIn will prove useful in recruiting job candidates over the next three years. Another 35 percent said they also plan to tap Facebook and MySpace”
- 11. Demographics of Social Network Users 35% of adult internet users have a profile on an online social network site 75% of online adults 18-24 have a profile on a social network 57% of online adults 25-34 have a profile on a social network 30% of online adults 35-44 have a profile 9% of online 45 to 54 year olds have a profile 10% of online 55 to 64 year olds have a profile 7% of online adults 65 and older have a profile 65% of online teens use social networks Source: Pew Internet & American Life Project
- 12. Employee Referral Tool Deloitte is offering $2500 to employees that successfully use Facebook to hire new talent Referral Management Appirio and Jobvite
- 13. Suggestions on How to Use LinkedIn Join LinkedIn Groups Eau Claire Area Chamber of Commerce, SHRM, APA, WorldAtWork, etc. Send group members free messages Ask questions to groups or Linkedin Answers Explore company pages
- 15. Applicant Research 40% of employers are using social networking sites to obtain applicant background information 80% of employers are using this information to make hiring decisions Four potential traps: State and federal discrimination laws may require you to defend how the information you gathered influenced you hiring decision The jury is still out on whether a Facebook search may be subject to limits on background checks Some states prohibit denying a job to someone because of off-duty conduct that is not illegal Shockingly, not everything on Facebook is true Source: Jackie Ford -Vorys, Sater, Seymour and Pease, LLP
- 16. How to Manage Your Network What do you want to get out your social use? Three different types: Open Networker Accepts nearly all invites. Most often are job seekers, sales professionals, and recruiters. Strategic Networker Only accept and extend invites that align with your strategy “ Close Knit” Networker Only accept and extend invites of people they personally know
- 17. Find me on-line at: www.linkedin.com/in/jasonsullivan twitter.com/JasonSullivan www.naymz.com/search/jason/sullivan/2405499