How to Use Storytelling to Communicate with Executives
0 likes94 views
The document outlines using storytelling to communicate effectively with executives, emphasizing that facts are better remembered when wrapped in a narrative. It discusses the importance of connecting messages to business goals, engaging emotions, and utilizing visuals to enhance understanding. The key takeaways include crafting a compelling story, practicing presentation skills, and ending with a strong call to action.
How to Use Storytelling to Communicate with Executives
- 1. How to Use Storytelling to Communicate With Executives
- 3. Hello! I am Tim Chisholm Manager, Design at Resolver tim@resolver.com
- 4. Tim
- 6. Why use storytelling? How to craft a story How to present a story Questions Agenda
- 8. Photograph by Annie Spratt
- 9. Food shortages in Zambia 0 20 40 60 80 100 2000 2007 3millionZambians face hunger Drop in maize production since 2000 Angolan population forced to flee their homes 11 million people in Ethiopia need immediate food assistance
- 10. Which one would you donate to? A or B
- 11. Photograph by Annie Spratt
- 12. “People pay greater attention and have stronger emotional reactions to vivid rather than pallid information. DEBORAH SMALL Psychology Professor, Wharton
- 14. Food shortages in Zambia 0 20 40 60 80 100 2000 2007 3 millionZambians face hunger Drop in maize production (%) since 2000 Angolan population forced to flee their homes 11 million people in Ethiopia need immediate food assistance
- 15. You expect your work to speak for itself. It doesn’t.
- 16. The data doesn’t speak for itself. The research doesn’t speak for itself. The idea doesn’t speak for itself.
- 17. “Many of us haven’t been taught how to inspire and influence. MICHAEL MARGOLIS Narrative Strategist
- 19. 🕳 🕳 🕳 🕳
- 20. Nothing is more stressful than presenting to your boss (or your boss’s boss)
- 21. “You don’t have to show people how smart you are. You can lose people really fast if you’re not careful. STEPHEN ELLIS CCO, Equity Financial Trust
- 22. Executives make 65% of their decisions based on emotion gyro and The Fortune Knowledge Group. 2016. Only Human
- 24. Humans are 22x better at remembering facts and figures when they are wrapped in a narrative.
- 27. Why use storytelling? Agenda How to craft a story How to present a story Questions How to craft a story
- 28. What is the one key message you want to communicate? Q4 financials doesn’t cut it.
- 29. Connect your work to business goals.
- 30. See the world as your boss or CEO sees it.
- 31. Where do you find a story?
- 33. Stories revolve around moments; big, small, and meaningful.
- 34. Best stories are about mistakes, failures, and small disasters. These are your obstacles.
- 35. The moment you encounter an obstacle is the pivot point in your story.
- 37. Now what?
- 38. 1. Describe the change
- 39. (Assume your audience knows less than they’re willing to admit.)
- 40. 2. Find the emotion.
- 41. 3. Validate with data* *but only after you create context and emotional connection.
- 42. “If you’re not using visualizations and you feel like it’s sufficient, it might be overconfidence. STEVEN FRANCONERI Dept. of Psychology, Northwestern University
- 43. 40% of our brain is devoted to visual processing.
- 44. Know why you’re there.
- 45. Summarize up front and set expectations.
- 46. Your story is honed with editing
- 47. “Make things as simple as possible, but no simpler. ALBERT EINSTEIN
- 49. Always close with a call to action
- 50. Why use storytelling? Agenda How to present a story Questions How to craft a story
- 51. Practice
- 52. If you don’t practice, you will suck.
- 54. The deck
- 55. Story first, slides last.
- 56. Use less text.
- 57. Use a consistent style.
- 58. Rebuild your data viz. 0 20 40 60 80 100 2000 2007 3million Zambians face hunger Angolan population forced to flee their homes 11 million people in Ethiopia need immediate food assistance
- 60. Speaking with emotion is what makes you sound confident and engaging. (not jargon and data)
- 61. “If you don’t tell your story, someone is going to tell it for you. MICHAEL MARGOLIS Narrative Strategist
- 62. Effectively Reporting to the Board on Risk Management Sarah Gordon, Satarla Wednesday - 10:10am
- 63. Why use storytelling? Agenda How to present a story How to craft a story Questions