SlideShare a Scribd company logo

How to Use Twitter for Marketing & PR

Elizabeth Lupfer, profile picture
Elizabeth Lupfer

The document discusses how to use Twitter for marketing and public relations. It provides an agenda for a presentation on Twitter 101, building a network, engaging communities, tracking analytics and tools. It discusses best practices for using Twitter, including following others, engaging in discussions, using hashtags and analyzing metrics like followers, replies and impact on sales. Recommendations are made for Twitter clients and people to follow for industry information.

BusinessTechnology
1 of 53
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR

More Related Content

PDF
Twitter For Marketing Webinar 01 2009
Peter Caputa
 
PDF
Intro to Twitter for Business: Hubspot & Geek Girl Camp
HubSpot
 
PDF
Inbound Marketing 101 -- 3rd Annual eMarketing Techniques Conference
HubSpot
 
PDF
Twitter for Marketing and PR
HubSpot
 
PDF
Is Your Business Getting Found?
HubSpot
 
PDF
Inbound Marketing 101
HubSpot
 
PDF
Measuring Social Media ROI
HubSpot
 
PDF
Website Optimization Tips for Maximum Lead Flow #DF11
HubSpot
 
Twitter For Marketing Webinar 01 2009
Peter Caputa
 
Intro to Twitter for Business: Hubspot & Geek Girl Camp
HubSpot
 
Inbound Marketing 101 -- 3rd Annual eMarketing Techniques Conference
HubSpot
 
Twitter for Marketing and PR
HubSpot
 
Is Your Business Getting Found?
HubSpot
 
Inbound Marketing 101
HubSpot
 
Measuring Social Media ROI
HubSpot
 
Website Optimization Tips for Maximum Lead Flow #DF11
HubSpot
 

What's hot (18)

PDF
Inbound Marketing & the Next Phase of the Web
HubSpot
 
PDF
How to Combine SEO, Blogging, and Social Media For Results HubSpot
HubSpot
 
PDF
What the Heck is Inbound Marketing? HubSpot
HubSpot
 
PDF
The State of Inbound Marketing 2010
HubSpot
 
PDF
Facebook For Business HubSpot
HubSpot
 
PDF
The value of being seen 10 07-2011
JTtheCoach.com
 
PPTX
Business Link Guerrilla e-marketing-2011
Business Link South West - Events
 
PPTX
Guerrilla marketing-2011
Andrew Poulton
 
PPTX
Guerrilla e-marketing presentation 2011 (v1.4 for upload)
Business Link South West - Events
 
PDF
Hot to generate leads via Social Media Marketing for Realtors and Loan Officers
JTtheCoach.com
 
PDF
How to create an Internet Marketing Strategy
Primary Position
 
PPTX
Web Analytics: Tools and Best Practices
Brian Massey
 
PPT
Making the most of your Website
Andrew Poulton
 
PDF
Blogging with Coach JT and Mark Taylor
JTtheCoach.com
 
PDF
SEO 101 - Search Engine Optimization Basics - HubSpot
HubSpot
 
PPTX
Social Media Marketing for Traffic + SEO
Rand Fishkin
 
PPTX
Guerrilla Marketing
Andrew Poulton
 
PPT
Guerrilla marketing - June 2010
Business Link South West - Events
 
Inbound Marketing & the Next Phase of the Web
HubSpot
 
How to Combine SEO, Blogging, and Social Media For Results HubSpot
HubSpot
 
What the Heck is Inbound Marketing? HubSpot
HubSpot
 
The State of Inbound Marketing 2010
HubSpot
 
Facebook For Business HubSpot
HubSpot
 
The value of being seen 10 07-2011
JTtheCoach.com
 
Business Link Guerrilla e-marketing-2011
Business Link South West - Events
 
Guerrilla marketing-2011
Andrew Poulton
 
Guerrilla e-marketing presentation 2011 (v1.4 for upload)
Business Link South West - Events
 
Hot to generate leads via Social Media Marketing for Realtors and Loan Officers
JTtheCoach.com
 
How to create an Internet Marketing Strategy
Primary Position
 
Web Analytics: Tools and Best Practices
Brian Massey
 
Making the most of your Website
Andrew Poulton
 
Blogging with Coach JT and Mark Taylor
JTtheCoach.com
 
SEO 101 - Search Engine Optimization Basics - HubSpot
HubSpot
 
Social Media Marketing for Traffic + SEO
Rand Fishkin
 
Guerrilla Marketing
Andrew Poulton
 
Guerrilla marketing - June 2010
Business Link South West - Events
 

Viewers also liked (20)

PPTX
Recruit.... or get out of the way!
Steve Lowisz
 
PDF
Strategy of Giving
Elizabeth Lupfer
 
PDF
PCM
LEFLOT Jean-Louis
 
PDF
The Brand Train - Branding on the move
Umesh R. Sonawane
 
PPT
Podcasting In The Spanish Classroom
Jason Noble
 
PDF
About Face 1.3
Elizabeth Lupfer
 
PDF
just a test
miaoguoping
 
PPS
Grafittis, Lenguaje Urbano
nico552
 
PDF
Mercer: What's Working Research on Employee Engagement
Elizabeth Lupfer
 
PPT
Module03
洋信 後藤
 
PDF
The Coming Change in Social Media by Social Media Today
Elizabeth Lupfer
 
PDF
Lafayette apartamentos mrv-cambé-pr
MRV Engenharia
 
PDF
MUC295 LEC3a Branding 101
MUC295
 
PPT
Social Media - Goldmine or Landmine
Steve Lowisz
 
PDF
Engagement Levels in Global Decline - A Report by Kenexa
Elizabeth Lupfer
 
PPTX
The death of franchise
Anke Saputro
 
PDF
TDA
LEFLOT Jean-Louis
 
PDF
NLRB report of the acting general counsel concerning social media cases
Elizabeth Lupfer
 
PPT
Podcasts, Blogs, And Wikis, Oh My
Jason Noble
 
PPSX
tamtan company profile
sandy sandy
 
Recruit.... or get out of the way!
Steve Lowisz
 
Strategy of Giving
Elizabeth Lupfer
 
PCM
LEFLOT Jean-Louis
 
The Brand Train - Branding on the move
Umesh R. Sonawane
 
Podcasting In The Spanish Classroom
Jason Noble
 
About Face 1.3
Elizabeth Lupfer
 
just a test
miaoguoping
 
Grafittis, Lenguaje Urbano
nico552
 
Mercer: What's Working Research on Employee Engagement
Elizabeth Lupfer
 
Module03
洋信 後藤
 
The Coming Change in Social Media by Social Media Today
Elizabeth Lupfer
 
Lafayette apartamentos mrv-cambé-pr
MRV Engenharia
 
MUC295 LEC3a Branding 101
MUC295
 
Social Media - Goldmine or Landmine
Steve Lowisz
 
Engagement Levels in Global Decline - A Report by Kenexa
Elizabeth Lupfer
 
The death of franchise
Anke Saputro
 
TDA
LEFLOT Jean-Louis
 
NLRB report of the acting general counsel concerning social media cases
Elizabeth Lupfer
 
Podcasts, Blogs, And Wikis, Oh My
Jason Noble
 
tamtan company profile
sandy sandy
 

Similar to How to Use Twitter for Marketing & PR (20)

PDF
Twitter for marketing_webinar_slides
guest8c166c
 
PDF
Twitter for marketing_webinar_slides
Việt Long Plaza
 
PDF
Twitter For Marketing Webinar Slides
Britney Osbern
 
PDF
Twitter For Marketing Webinar Slides
Anabelle P
 
PDF
How to Use Twitter for Business
HubSpot
 
PDF
York Technology Association Marketing Leadership Peer Group Meeting
HubSpot
 
PDF
How to Use Twitter to Generate Leads & Sales
HubSpot
 
PDF
How to Use Social Media for Lead Generation
HubSpot
 
PDF
Using social media for lead generation
Yan Rozovsky
 
PDF
Social Media Lead Generation July2009
Carla Dias
 
PDF
Social Media Lead Generation
Dan St. Peter
 
PDF
Social Media Lead Generation July2009
Sourav Sharma
 
PDF
Marketing Transformation and The Future of Marketing
HubSpot
 
PDF
How to attract_customers_with_twitter_and_vine
Social You, S.L.
 
PDF
twitter and facebook for mrkting
Joy Olson
 
PDF
How Businesses Are Marketing with Facebook & Twitter
HubSpot
 
PPTX
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMX
Jennifer Wong
 
PDF
Social Media Monitoring in 10 Minutes a Day
HubSpot
 
PDF
Twitter in the Inbound Marketing Toolbox
Laura "@pistachio" Fitton
 
PDF
How to Use Social Media to Get Found
HubSpot
 
Twitter for marketing_webinar_slides
guest8c166c
 
Twitter for marketing_webinar_slides
Việt Long Plaza
 
Twitter For Marketing Webinar Slides
Britney Osbern
 
Twitter For Marketing Webinar Slides
Anabelle P
 
How to Use Twitter for Business
HubSpot
 
York Technology Association Marketing Leadership Peer Group Meeting
HubSpot
 
How to Use Twitter to Generate Leads & Sales
HubSpot
 
How to Use Social Media for Lead Generation
HubSpot
 
Using social media for lead generation
Yan Rozovsky
 
Social Media Lead Generation July2009
Carla Dias
 
Social Media Lead Generation
Dan St. Peter
 
Social Media Lead Generation July2009
Sourav Sharma
 
Marketing Transformation and The Future of Marketing
HubSpot
 
How to attract_customers_with_twitter_and_vine
Social You, S.L.
 
twitter and facebook for mrkting
Joy Olson
 
How Businesses Are Marketing with Facebook & Twitter
HubSpot
 
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMX
Jennifer Wong
 
Social Media Monitoring in 10 Minutes a Day
HubSpot
 
Twitter in the Inbound Marketing Toolbox
Laura "@pistachio" Fitton
 
How to Use Social Media to Get Found
HubSpot
 

More from Elizabeth Lupfer (20)

PDF
Embedding Employee Engagement throughout the Employee Lifecycle
Elizabeth Lupfer
 
PDF
Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...
Elizabeth Lupfer
 
PDF
Using the Employee Lifecycle as your Roadmap for Employee Engagement
Elizabeth Lupfer
 
PPTX
Changing HR Portals to People Portals: Energize, Engage and Enable Your Emplo...
Elizabeth Lupfer
 
PDF
Strategic Business Intelligence for HR - 6 HR Metrics No Executive Should Be ...
Elizabeth Lupfer
 
PDF
2013 Engagement and Retention in 2013 by Aberdeen
Elizabeth Lupfer
 
PDF
Employe Engagement Research Update by BlessingWhite
Elizabeth Lupfer
 
PDF
2013 Trends Report - The State of Employee Engagement by Quantum Workplace
Elizabeth Lupfer
 
PDF
Employee Recognition Survey - Driving Stronger Performance Through Employee R...
Elizabeth Lupfer
 
PDF
Employee Engagement White Paper by 360Solutions
Elizabeth Lupfer
 
PDF
Eight Recommendations to Improve Employee Engagement by Hay Group
Elizabeth Lupfer
 
PDF
Employee Engagement Capabilities Report by Altus and Red Balloon
Elizabeth Lupfer
 
PDF
HR Development and Trends Survey by Prelude Systems
Elizabeth Lupfer
 
PDF
2013 Global Workplace Health and Wellness by GCC
Elizabeth Lupfer
 
PDF
Placing Trust in Employee Engagement by Acas Council
Elizabeth Lupfer
 
PDF
2013 Engagement and Retention in 2013 by TalentKeepers
Elizabeth Lupfer
 
PDF
The Next High-Stakes Quest - Balancing Employer and Employee Priorities by To...
Elizabeth Lupfer
 
PDF
State of the American Workplace by Gallup
Elizabeth Lupfer
 
PDF
Employee Engagement by PERKS
Elizabeth Lupfer
 
PDF
Building Trust 2013 by Interaction Associates
Elizabeth Lupfer
 
Embedding Employee Engagement throughout the Employee Lifecycle
Elizabeth Lupfer
 
Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...
Elizabeth Lupfer
 
Using the Employee Lifecycle as your Roadmap for Employee Engagement
Elizabeth Lupfer
 
Changing HR Portals to People Portals: Energize, Engage and Enable Your Emplo...
Elizabeth Lupfer
 
Strategic Business Intelligence for HR - 6 HR Metrics No Executive Should Be ...
Elizabeth Lupfer
 
2013 Engagement and Retention in 2013 by Aberdeen
Elizabeth Lupfer
 
Employe Engagement Research Update by BlessingWhite
Elizabeth Lupfer
 
2013 Trends Report - The State of Employee Engagement by Quantum Workplace
Elizabeth Lupfer
 
Employee Recognition Survey - Driving Stronger Performance Through Employee R...
Elizabeth Lupfer
 
Employee Engagement White Paper by 360Solutions
Elizabeth Lupfer
 
Eight Recommendations to Improve Employee Engagement by Hay Group
Elizabeth Lupfer
 
Employee Engagement Capabilities Report by Altus and Red Balloon
Elizabeth Lupfer
 
HR Development and Trends Survey by Prelude Systems
Elizabeth Lupfer
 
2013 Global Workplace Health and Wellness by GCC
Elizabeth Lupfer
 
Placing Trust in Employee Engagement by Acas Council
Elizabeth Lupfer
 
2013 Engagement and Retention in 2013 by TalentKeepers
Elizabeth Lupfer
 
The Next High-Stakes Quest - Balancing Employer and Employee Priorities by To...
Elizabeth Lupfer
 
State of the American Workplace by Gallup
Elizabeth Lupfer
 
Employee Engagement by PERKS
Elizabeth Lupfer
 
Building Trust 2013 by Interaction Associates
Elizabeth Lupfer
 

Recently uploaded (20)

PDF
ANALYZING THE OPPORTUNITIES OF DIGITAL MARKETING IN BANGLADESH TO PROVIDE AN ...
IJMIT JOURNAL
 
PDF
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
gdhdgee963
 
PPTX
Astra-Investor- business Presentation (1).pptx
diksha27bhardwaj
 
PPTX
Sales & Distribution Management , LOGISTICS, Distribution, Sales Managers
efranciscaantoinette
 
PDF
Digital Marketing & E-commerce Certificate Glossary.pdf.................
RoobaV2
 
PDF
How to Get Approval for Business Funding
Jake Thornhill
 
PDF
Module 3 - Functions of the Supervisor - Part 1 - Student Resource (1).pdf
OmoobaOrun1
 
PPTX
Negotiation and Persuasion Skills: A Shrewd Person's Perspective
smartanimesh2710
 
PDF
NewBase 12 August 2025 Energy News issue - 1812 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 
PDF
Ôn tập tiếng anh trong kinh doanh nâng cao
thaoonguyenn2311
 
PPTX
TRAINNING, DEVELOPMENT AND APPRAISAL.pptx
sy2773667
 
PDF
Family Law: The Role of Communication in Mediation (www.kiu.ac.ug)
publication11
 
PDF
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
ZAMANYousufzai1
 
PPTX
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
ergvedfvef sdvsfvdvd
 
PDF
Introduction to Generative Engine Optimization (GEO)
seoplus+
 
PDF
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
CIO WOMEN MAGAIZNE CIO WOMEN MAGAIZNE
 
PDF
How to Get Business Funding for Small Business Fast
Jake Thornhill
 
PDF
Charisse Litchman: A Maverick Making Neurological Care More Accessible
The lifescience magaizne
 
PDF
Keppel_Proposed Divestment of M1 Limited
KeppelCorporation
 
PDF
Module 2 - Modern Supervison Challenges - Student Resource.pdf
OmoobaOrun1
 
ANALYZING THE OPPORTUNITIES OF DIGITAL MARKETING IN BANGLADESH TO PROVIDE AN ...
IJMIT JOURNAL
 
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
gdhdgee963
 
Astra-Investor- business Presentation (1).pptx
diksha27bhardwaj
 
Sales & Distribution Management , LOGISTICS, Distribution, Sales Managers
efranciscaantoinette
 
Digital Marketing & E-commerce Certificate Glossary.pdf.................
RoobaV2
 
How to Get Approval for Business Funding
Jake Thornhill
 
Module 3 - Functions of the Supervisor - Part 1 - Student Resource (1).pdf
OmoobaOrun1
 
Negotiation and Persuasion Skills: A Shrewd Person's Perspective
smartanimesh2710
 
NewBase 12 August 2025 Energy News issue - 1812 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 
Ôn tập tiếng anh trong kinh doanh nâng cao
thaoonguyenn2311
 
TRAINNING, DEVELOPMENT AND APPRAISAL.pptx
sy2773667
 
Family Law: The Role of Communication in Mediation (www.kiu.ac.ug)
publication11
 
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
ZAMANYousufzai1
 
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
ergvedfvef sdvsfvdvd
 
Introduction to Generative Engine Optimization (GEO)
seoplus+
 
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
CIO WOMEN MAGAIZNE CIO WOMEN MAGAIZNE
 
How to Get Business Funding for Small Business Fast
Jake Thornhill
 
Charisse Litchman: A Maverick Making Neurological Care More Accessible
The lifescience magaizne
 
Keppel_Proposed Divestment of M1 Limited
KeppelCorporation
 
Module 2 - Modern Supervison Challenges - Student Resource.pdf
OmoobaOrun1