Website Optimization Tips for Maximum Lead Flow #DF11
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Mike Volpe, CMO of HubSpot, provides tips on optimizing a website through inbound marketing strategies focused on content, search, social media, and mobile. He emphasizes creating and publishing valuable, shareable content across different formats to attract organic traffic and build authority. For search optimization, he recommends prioritizing keywords customers use and focusing on great content over technical tweaks. For social media, content is key to becoming interesting and getting shared. And mobile optimization is increasingly important as people rely on smartphones as their primary tools.
Website Optimization Tips for Maximum Lead Flow #DF11
- 1. Website Optimization Tips Mike Volpe CMO @ HubSpot #OptimizeWS
- 2. I’m Mike Volpe. Nice to meet you. Top 10 @mvolpe 700,000 Blog #OptimizeWS Inbound Leads 120,000 Twitter Followers 5,000 Customers 3.7 million 1,500,000 Free Slideshare Users CMO @ Views HubSpot
- 5. STOP PUSHING advertising messages in the hopes that one will get through. SKIP ADS UNSUBSCRIBE RECYCLE/TRASH SAY ‘DO NOT CALL’
- 6. START ATTRACTING leads through relevant, useful, easy-to-find content when they need it.
- 7. STOP FORCING leads through your decision process.
- 8. Readiness to buy… START RESPONDING to how they make decisions.
- 9. PULL EARNED OWN ATTRACT ASSET VS. PUSH Email PAID RENT INTERRUPT INVENTORY 9
- 11. Inbound Marketing Social Media Search Engine Marketing Marketing Content Marketing Conversion Marketing $ Lead Nurturing $ Sales Support 11
- 12. 1 Content 2 Search Lessons from 3,706,342 3 Social companies 4 Mobile
- 13. 1 CONTENT
- 14. Publish vs. Advertise People ignore ads. 0.2% Click Through Rate Be the content, not the ads around the content.
- 16. 55% more website visitors for companies that blog.
- 17. Tips for Content Talk about the industry Use lots of NOT DIFFERENT YOURSELF MEDIA
- 18. 2 SEARCH
- 19. Context + Authority
- 20. Prostho- dontist Cosmetic Dentist
- 21. On-Page SEO Essentials 1 Page Title Headings 2 & Content 3 Description
- 24. Authority is determined by links
- 25. 7 Links = Top 15% of all web pages Source: SEOMoz.org
- 26. FACT Blogs attract 97% more links. #OptimizeWS
- 28. Where is Search Going? Where is search going?
- 29. Link Social Context + Authority + Proof
- 30. FACT The is replacing the link. #OptimizeWS
- 31. Tips for Search 1 Use keywords your buyers use 2 Focus on great content more than technical tweaks 3 Train all content creators on SEO basics 4 Help Me Help You
- 32. 3 SOCIAL
- 33. % of Companies Acquiring Customers via Social Channels 57% 48% 57% 42%
- 35. Content Makes You Interesting
- 37. Remarkable Good content gets shared MORE!
- 38. Tips for Social 1 Build reach using all your assets 2 Content is what makes you interesting in social media 3 Make it easy for users to share your content 4 Push the limits to get remarkable content
- 39. 4 MOBILE
- 40. 86% of C-level execs have a smartphone The majority say it is their primary communication tool
- 41. Is your website mobile optimized?
- 42. Is your email mobile optimized?
- 43. Is your email mobile optimized?
- 44. Tips for Mobile 1 Avoid images, tables, columns 2 Formatted text is your friend 3 Use text (not images) for links 4 Test yours at Website.Grader.com and Email.Grader.com
- 45. Summary Social Content Mobile Search
- 46. THANK YOU Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com