How to visualize your AR idea by Rapid Prototype
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Designium is an AR studio in Tokyo that specializes in rapid prototyping to evaluate augmented reality ideas at lower costs before full app development. The studio employs a unique 'designium method' that categorizes prototyping into three types, focusing on technical feasibility, concept expansion, and user experience evaluation. Their rapid prototyping service enables quick creation of functional AR prototypes, leveraging a wealth of reusable assets to support diverse applications in AR technology.
How to visualize your AR idea by Rapid Prototype
- 1. How to visualize your AR idea by Rapid Prototyping
- 2. I’m Yu Hata Linkedin I have been leading Tokyo- based AR studio Designium for more than 15 years, and has been creating immersive experiences in the AR field under philosophy of "No Experiment No Experience" for the past years in Designium.
- 3. Designium is… Designium Inc. Designium is a technology- driven AR studio that specializes in creating new immersive AR experiences. Our primary focus lies in developing diverse applications that integrate augmented reality (AR) and visual positioning systems (VPS). Additionally, we are actively exploring the potential of AR glasses in real-world practical applications. Tokyo office 〒141-0031 3F, 2-25-1, Nishi-gotanda,Shinagawa-ku, Tokyo, Japan Aizu office 〒 965-0872 ICT Office Building (Smart City AiCT) 3-2, 1−77, Higashisakaemachi, Aizuwakamatsu, Fukushima, Japan Office Contact Email contact_dsn@designium.jp Likedin https://www.linkedin.com/company/thedesignium/
- 4. Designium is… Niantic Lightship Winter Challenge || Awards Niantic Lightship Template Award ARCore Geospatial API Challenge || Partnarship 1st 1st 3rd 2nd Shared AR x Ingress Challenge Designium is an award-winning technology and design company that merges technology and creativity to create new AR experiences.
- 6. Designium is… We have developed few hundreds of prototypes in past years.
- 7. Why Prototyping? Why do we need prototyping for AR? Biggest advantage of prototyping is that we can evaluate your idea with minimum cost before you actually start developing final apps. Cost of developing final AR app is mostly high. This is why we need prototyping for AR. In order to decrease risk of wasting your budget, it’s better to have a phase of prototyping to evaluate your idea. By Simon Sinek
- 8. How Prototyping? Methods of Prototyping for AR Paper Prototyping Video Storyboard Working Prototyping Speed + - -→0 Cost + - -→0 Understanding 0 + + Evaluate core value of UX - 0 + Evaluate technical feasibility - - + AR is a technology that uses visual information from a device to provide new experiences. Since the value of the experience is enjoyed on a specific device, it is necessary to build a working app-based prototype on an actual device to evaluate the idea. Unlike simple systems or static designs, AR provides users with an interactive and immersive experience. Besides it’s very difficult to simulate AR on computer because AR is experience with mix of real world. That’s why, without app-based prototyping, you can’t accurately evaluate the technology and experience, and it can be difficult to understand the potential value of the
- 9. How Prototyping? Methods of Prototyping for AR Paper Prototyping Video Storyboard Working Prototyping Speed + - -→0 Cost + - -→0 Understanding 0 + + Evaluate core value of UX - 0 + Evaluate technical feasibility - - + AR is a technology that uses visual information from a device to provide new experiences. Since the value of the experience is enjoyed on a specific device, it is necessary to build a working app-based prototype on an actual device to evaluate the idea. Unlike simple systems or static designs, AR provides users with an interactive and immersive experience. Besides it’s very difficult to simulate AR on computer because AR is experience with mix of real world. That’s why, without app-based prototyping, you can’t accurately evaluate the technology and experience, and it can be difficult to understand the potential value of the
- 10. What Prototyping? Types of AR Prototyping Based on our tremendous experience, we have “Designium Method” of prototyping. In the method, we categorize “Working AR Prototyping” into 3 types as follows. Input Goal Output Note Type1 Technical Feasibility What to want to achieve Determine if it is technically feasible Specific function only Type2 Concept Expansion Specific Technology or Device Creating Use Case Specific function with minimum visuals Next for Type3 Type3 User Experience Evaluation Hypothesis of Core UX Technically feasible Evaluate the Core UX Minimum functions with minimum visuals
- 11. Flow of each type Technical Feasibility Based on technical issues, Type1 is to research technologies it might solve the issues and create functional mockup to evaluate the technical feasibility. It’s only about technical feasibility so that It’s just functional. no visual. Input Goal Output Type1 Technical Feasibility What to want to achieve Determine if it is technically feasible Specific function only Research Technical issues Available Technologies Fix Approach Based on the research, determine which technology to try Develop Evaluate
- 12. Flow of each type Concept Expansion Input Goal Output Note Type2 Concept Expansion Specific Technology or Device Creating Use Case Specific function with minimum visuals Type3 would be next step Research Research and evaluate about specific technology and device Brainstorming Based on the research, creating ideas of prototypes Develop Evaluate Fix Spec Type2 is to create new experience with specific technology or device. In other words, the purpose of Type2 is to create useful experience which is same as “Use Case”. To evaluate the “Use Case”, the prototype on Type2 should have specific functions with minimum visuals.
- 13. Flow of each type User Experience Evaluation Input Goal Output Type3 User Experience Evaluation Hypothesis of Core UX Technically feasible Evaluate the Core UX Minimum functions with minimum visuals Understand Hypothesis of Core UX Technology Consider details Based on the understanding, fix what and how to develop Develop Evaluate The purpose of Type3 is to evaluate if hypothesis of specific user experience is valuable or not. In order for the evaluation, prototype with minimum functions and visuals must be needed to create.
- 14. Ex. Type1 Technical Feasibility Input Goal Output Challenge if we can segment real world by Lightship ARDK What kinds of things we can segment Function to segment Overview Clarify if Lightship ARDK allows for consistent segmentation across both iOS and Android platforms? How Detect the height and area of real-world objects using the Meshing feature, and categorize them based on the calculated results. Evaluation We found that it’s possible to segment with a certain level of accuracy.
- 15. Ex. Type2 Concept Expansion on specific technology Input Goal Output Demand to create new use case with Geospatial API Create useful experience with Geospatial API Working prototype app to try the experience Overview We created this prototype after brainstorming over the use cases of the Google Geospatial API. We explored the direction of turning navigation into entertainment and came up with this prototype. Evaluation It's considered a highly effective approach in a hands-free world of AR glasses. On the flip side, we understand that continuously holding up a smartphone can be quite a physically stressful.
- 16. Ex. Type2 Concept Expansion on specific device Input Goal Output Request to explore potential of hand tracking feature Create use case and evaluate what good/challenge Working prototype to use the feature on Snapdragon Spaces Overview We've developed a use case for Qualcomm Snapdragon Spaces' HandTracking feature. Due to the limitation that HandTracking is only possible when hands are within the field of view, we designed the experience to consciously bring the hands into view by overlaying objects on them Evaluation This approach successfully demonstrated the potential of HandTracking, leading to discussions about developing it into a fully interactive gaming experience."
- 17. Ex. Type3 Evaluate specific UX Input Goal Output Lighting Experience Evaluate if the hypothesis works good/challenge Working prototype to demonstrate the function Overview In line with the hypothesis that leveraging AR's unique ability to make the invisible visible in the virtual realm could wow users, we created an experience where illuminating virtual objects with a light makes them appear. Evaluation The experience of virtual objects emerging as they‘re lit brought nice experience, it’s linking naturally to the action of holding up a smartphone. Additionally, the action of searching itself was fun, leading to high praise and the potential for various creative projects."
- 18. Ex. Type3 Evaluate specific UX Input Goal Output Function to detect foot with lidar sensor on smartphone Evaluate if the function is effective or not Working prototype to demonstrate the function Overview We developed a prototype based on the hypothesis that utilizing Lidar sensors to capture depth data would enable not only hand but also foot movement tracking. This led us to consider interactions based on stepping as potentially effective. Evaluation The act of pointing a smartphone at an object felt natural, and the excitement of something happening as a result of stepping on it was a positive aspect of the interaction. However, one challenge was that pointing the smartphone at our feet limited our field of view, indicating a need for clever directing of the user's gaze in the design.
- 19. Ex. Type3 Evaluate specific UX Input Goal Output Hypothesis AR would be effective for meet-ups Evaluate the hypothesis Working prototypes to have the experience on own devices Overview Utilizing Visual Positioning System, we hypothesized that during meet-ups, each individual's location could be visualized in AR, potentially offering an effective solution. Based on this premise, we developed a prototype. Evaluation In crowded areas, it proved to have a certain level of effectiveness. However, some suggested that it might be more useful in situations like when a small child gets separated, rather than places where people can easily communicate.
- 20. Ex. Mix Mix types Input Goal Output ChatGPT + Geospatial API Create use case Working prototype Overview Envisioning a future where AR content is automatically generated by AI, we developed a prototype which AI autonomously creates a Day Trip Tour, which can then be navigated through AR. Evaluation Various use-case scenarios can be imagined.
- 21. Next Step Case 1 Overview Having confirmed that segmentation is technically feasible, we developed two prototypes leveraging this capability. One transforms the ceiling into an aquarium, while the other turns the walls into a forest, from which insects fly and land on specific pieces of furniture. In practice, these fall under Type 3. They are examples ranging from Type 1 to Type 3.
- 22. Next Step Case 2 Overview We applied the concept of making navigation more entertaining to an actual theme park. By altering the items to be collected based on the destination, we enhanced the entertainment factor and further demonstrated its tangible potential.
- 23. Next Step Case 3 Overview We developed a TimeMachine app that places past videos in their original locations using AR, allowing users to step back in time. Later, we leveraged AR glasses for tourism purposes and launched a TV program-linked app in collaboration with a television network. Beyond tourism, the project has been adapted for educational purposes and is still ongoing.
- 24. Next Step Case 4 Overview We realized the value of the AR FlashLight concept as a worthwhile experience, so we moved forward and developed a final app suitable for events. When the app recognizes a monument, the surroundings transform into a Magical World where users can search for clues.
- 25. Next Step Case 5 Overview Through UX evaluation, we identified the effectiveness of the Lidar-based Step interaction. With its potential for various applications in mind, we developed a reusable module to facilitate its broader use.
- 26. Service by Designium Our Rapid Prototyping service quickly turns your ideas into AR working prototypes in just a few weeks. Based of our AR/XR development experience, we are able to achieve high-speed production because we have created much reusable assets. That means we can create the prototype with minimum cost in the market. The purpose is to accelerate the development of your business’s product, brand, and business model.