How to-master-timeline-and-ads
- 1. How to Master Facebook Timeline and Ads WHITE PAPER
- 2. Introduction 3 New Reach Generator Product 4 New Facebook Ad Units 6 Timeline Is Here 8 Tie It All Together 13 Conclusion 15 www.buddymedia.com 2
- 3. Introduction New Reach Generator product: New ad units: Timeline is here: Tie it all together: www.buddymedia.com 3
- 4. New Reach Generator Product Increase Your Reach Invest in Content to Engage Your Fans www.buddymedia.com 4
- 5. content. In this Post and turned it into an ad. www.buddymedia.com 5
- 6. New Facebook Ad Units Understand the Options Within Facebook Ads Premium Ads. Marketplace Ads. The graphic shows the different opportunities for advertisements within New opportunities include mobile and the log-out screen. www.buddymedia.com 6
- 7. Marketplace ads, the right-hand side of the News Feed and Timeline, can be targeted toward users Let Your Fans Choose Your Ad Creative for You www.buddymedia.com 7
- 8. Timeline Is Here Create Great Content for Your Page with Timeline The use of the new aesthetic functionality of Timeline immediately conveys the desired brand image for Subway. www.buddymedia.com 8
- 9. Old Spice uses a bright, bold cover photo to grab the attention of users, making a product such as deodorant very exciting. Cover Photo and Apps . Cover Photo: Logo: Tab Image: www.buddymedia.com 9
- 10. ™ The ability to add a third sapplet within ProfileBuddy in the Buddy Media social marketing suite gives brands extra flexibility for their tabs. The SXSW Coffee Cash Cart tab on the Buddy Media Page uses a background image to utilize the extra space on the 810-pixel-width tabs. www.buddymedia.com 10
- 11. Pinned Posts This Walmart pinned Post reflects a large, high-quality image of a featured dish for its users. www.buddymedia.com 11
- 12. Fill Your Timeline with Content The Today Show filled in much of the show’s history upon the launch of its Timeline and featured a primate anchor on the show from February 1953. www.buddymedia.com 12
- 13. Tie It All Together Tie It All Together—Build Your Fan Base ™ . American Girl grows its fan base through engaging Posts and links to its Facebook tabs. and Page Engagement www.buddymedia.com 13
- 14. The Ford Mustang tab on the Ford Mustang Page provides a great deal of content with which fans can engage. take a Post created in using a Facebook engagement. Add Facebook Paid Ads to Create More www.buddymedia.com 14
- 15. Conclusion The Old Versus the New your content. Contact us at info@buddymedia.com, or follow us on: ddymedia buddymedia.com +Buddy Media www.buddymedia.com 15